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 Trade Show & Event Marketing ResourcesResult(s): 16 - 18 of 18 |
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Tradeshow Week
This weekly industry news bulletin is read by industry insiders willing to pay the $314.25(US) annual subscription rate. For those not inclined to fork over the dough, the website still offers a nifty show selection tool. For example, you can check out all the shows in the Advertising and Marketing category worldwide. There's also an exhibition hall search tool, in case you are launching your own show. This site is also a resource for finding out about industry insider events like the International Association of Exhibition Management and the National Association of Consumer Shows.
| TSNN
Need to find the right seminar or trade show for you? This comprehensive search tool is the spot. You can search for events worldwide, and also find resources for travel planning, venues, sponsorships, marketing opportunities, plus plenty of links to useful articles. A word to the wise: narrow your search early, or you'll be quite overwhelmed.
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Xtreme Direct
In the event world, driving attendance to your show, booth, or golf outing is known as "audience acquisition." Also affectionately called "buns in seats," it's basically the direct and database marketing function. A number of agencies specialize in helping exhibitors and event planners get the right people to show up. Arguably, the agency with the deepest experience in the data side of event marketing is Xtreme Direct. Located in San Francisco, it's operated by a group of former Ziff Davis executives. You can also check out Catapult Direct, The Burlington Group and RightSource for audience acquisition expertise.
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Last Updated: Friday, March 12, 2004
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Chase Online Marketing Strategies, Inc. 2004. All Rights Reserved.
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