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 Trade Show & Event Marketing ResourcesResult(s): 11 - 15 of 18 |
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MeetingNews.com
What's the latest? MeetingNews, a magazine with a readership of over 60,000 meeting planners, offers news and product/destination information and useful "how-to" features. Check out the site's Supplier Search section, which is chock full of offers and info on tens of thousands of meeting sites and industry suppliers. You'll also find invaluable expert advice and a "Meeting Planner's Guide to Using the Web."
| ShowStoppers
Have a booth at a trade show? Want to meet the press? Consider taking out a space in an event such as those produced by ShowStoppers, which hosts one-night stands that bring exhibitors and press together at major trade shows like COMDEX. ShowStoppers is a partnership between Daniel Janal, Robert Leon and Steven J. Leon, and they work hard to create a media event that helps exhibitors meet the press in the most effective way possible. In fact, some companies elect to blow off the trade show booth in favor of venues such as ShowStoppers, which typically features fifty or so exhibitors. ShowStoppers also creates press conferences, press educational days, meet the press days and other events designed to offer added value to exhibitors.
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Successful Meetings
Successful Meetings magazine, in print and on the Web, educates folks in the meetings, convention, and incentive travel industries. You'll find hot news about industry events with full reports on issues and people, destination and package-deal updates, and how-to information for meeting planners. Visit the site for a biennial survey of readers' jobs, offering a demographic profile of today's meeting planner, trend spotting, plus a breakdown of budgets, negotiability, and meeting size/length.
| The George P. Johnson Company
Do you remember in 1994 when IBM roiled the marketing world by consolidating all its advertising with Ogilvy & Mather? It was the talk of the town. You may also be aware that soon thereafter IBM took similar steps with its trade show and event marketing. The George P. Johnson Company was the lucky winner, getting the chance to scoop up and manage IBM's myriad events and shows worldwide. GPJ is one of the more strategic event management companies around, positioning itself as an integrated event marketing agency, instead of an "exhibit house" or other form of tactical vendor. At the GPJ website you can request a useful white paper, plus a newsletter, to help you think through your event marketing plans. Note - Other leading event management companies include Nth Degree , PGI and Jack Morton.
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Tradeshow Blues
People who manage trade shows - the exhibit managers, the show organizers and the like - work under enormous pressure. The amount of detail, the logistics, the overwhelming odds that something will go wrong... all conspire to drive a sane person screaming from the room. Their coping mechanism, of course, is humor. Trade show folks find solace in a complimentary subscription to Tradeshow Blues. The newsletter provides plenty of useful info on industry news, but it's couched in a rueful tone that truly reduces the stress. The publisher, Jeff Brown, also manages an email discussion list, if you want to gripe proactively. And do check out his amusing blog section, the BluesBLOG.
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Last Updated: Friday, March 12, 2004
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Chase Online Marketing Strategies, Inc. 2004. All Rights Reserved.
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