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 Trade Show & Event Marketing ResourcesResult(s): 6 - 10 of 18 |
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Exhibit Surveys
Trade show marketers have a tough time justifying the sizable dollars they consume out of marketing budgets. Why? Mainly because leads generated from trade shows are hard to track to closure - just try getting a sales person to report back on the results of a trade show lead. But without a clear connection to sales revenues, trade shows look like a pretty expensive form of marketing communications. So trade show marketers do their best to justify their existence with post-show surveys. Many rely on the industry leader, Exhibit Surveys (located in Red Bank, NJ), who will not only find out what happened at your event, but who also aggregates the results of client engagements into very useful industry trend data, which is available at their website. The data suggests that we have fewer visitors on the show floor these days, but they are spending more time with the exhibits, and 53% of them have plans to purchase.
| ExhibitorNet.com
This is Exhibitor Magazine Group's online resource for trade show and event marketing professionals. The site hosts the Exhibitor News Network (ENN), featuring the latest info for meeting planners worldwide. Features from the print publication are prominent. You can also find out how to enhance your career with certification as a Certified Trade Show Marketer (CTSM). Search the directory of shows, and study the long list of 300 exhibiting tips in 14 categories.
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ExpoWorld.com
ExpoWorld.com is a metasite, a directory of directories and search engine links to over 1000 of the most important event-related search tools serving the events and international trade communities worldwide. Created by international online media and research consultant John A. Passalacqua, ExpoWorld.com offers info on the best search engines, forums and other resources online for the busy meeting planner and exhibitor.
| HorizonLive.com
Whether you're running a new product rollout session for sales, turning classroom training or instruction into live online training, or holding a presentation across your supply chain, HorizonLive makes live interactive knowledge transfer simple and effective. Gather your meeting participants online, and HorizonLive enables a presenter to show still or video-based text and visual content, demonstrate live applications (software programs), and use a whiteboard. HorizonLive's software is 100% Web-ready. It does not require plug-ins or downloads, and can be accessed via any Mac, Unix or Windows platform.
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Hot Dates Hot Rates
Scottsdale, Arizona is the home of Hot Dates Hot Rates, a hoot of a name and a heck of a meeting planning resource. Search for a meeting location for your business meeting, convention or military reunion five different ways - by city, state/region/country, individual property, destination, or hotel chain. Snoop out great meeting locations using the site's "Tracker" function, which allows you to punch in your meeting criteria for a list of hotels that meet your requirements. Hot Dates Hot Rates provides this service free to the meeting planner. Hot dog!
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Last Updated: Friday, March 12, 2004
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Chase Online Marketing Strategies, Inc. 2004. All Rights Reserved.
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