 |
|
 Trade Show & Event Marketing ResourcesResult(s): 1 - 5 of 18 |
|
Center for Exposition Industry Research (CEIR)
This industry association specializes in providing statistics that are useful to all categories of trade show involvement, whether exhibitors, show organizers or vendors. You'll find low-cost but valuable reports on why consumers and business buyers attend shows, on picking the right shows to attend, on what show tactics are most productive and on how shows compare in effectiveness to other forms of marketing communications. Many reports are industry specific, whether it be technology, medicine, gift, apparel, or food and beverage. Plus there are plenty of downloadable no-cost presentations like "Trade Show Effectiveness in a Down Economy" and "Connecting with Customers Offline." Other handy tips are available at the site of the Trade Show Exhibitors Association, which offers short articles like "99 Ways to Cut Costs" and "How to Use Giveaways Effectively." There is also a helpful list of all the trade publications in the industry.
| Certain Software's Register123
Certain Software's Register123 is an ASP (Application Service Provider) solution that offers Web-based event management, soup to nuts. It automates everything from online registration to event marketing, payment processing to reporting, housing management to post-event followup. Client use it to manage conferences, trade shows, educational seminars, corporate meetings and the like, leveraging the benefits of technology without incurring the expense of building an in-house system. No more hard-to-read faxes or manual reentry of attendee data or incorrect credit card numbers - you have access to real-time information 24/7. Let the meetings begin.
|
Corbin Ball
While the trade show industry is hardly on technology's bleeding edge, there are some neat new tools that are helping exhibitors and event managers perform faster, cheaper and better. Technologies range from Web-based event registration to infrared badge scanning at the booth to "virtual trade shows" conducted entirely in cyberspace. For a convenient roundup of some of the latest tools and tech specs, visit the site maintained by the king of trade show geeks, Corbin Ball. Corbin claims his list of over 2,900 links to trade show and meeting technology resources is the most comprehensive on the Web.
| EM Buzz
Here is where the "creators of the brand experience" hang out. Event Marketer magazine is dedicated to migrating the event marketing business from mere trade shows to the world of strategic integrated marketing - and they are having some success at it. As trade shows struggle, corporate events and other targeted opportunities for face-to-face marketing are taking off, especially in the B2B arena. A no-cost subscription to Event Marketing's email newsletter will keep you up to date on who's doing what to whom in the event marketing biz.
|
EventWeb.com
Doug Fox's EventWeb email newsletter, published online since 1996, is a publication for meeting, conference and trade show producers. At the site you'll find information on everything from AV and audience response to meeting software and Web conferencing. Subscribe for free to keep the info flowing.
| | 1 2 3 4 |
Last Updated: Friday, March 12, 2004
Copyright
Chase Online Marketing Strategies, Inc. 2004. All Rights Reserved.
Contact Information |
|
|
|
Get the Latest Reviews of Top Marketing Sites by Email.
Subscribe free
to Larry Chase's Web Digest For Marketers Here
|
|
|
Current Issue
About Larry Chase
|
|
|
