 |
|
 Search Engines & Databases ResourcesResult(s): 6 - 10 of 18 |
|
Dack.com's Intranet Cost Analyzer
While Dack.com covers everything from politics, sports, and movies to the latest corporate scandal, dig a bit deeper and you1ll find a hidden treasure. This seemingly forgotten tool is a useful way to measure the results of your Intranet, or more pointedly, to determine whether or not your Intranet is useful at all. Since time is money, this calculator sheds light on how much time can be wasted when employees can't find information on their own site. Imagine if your customers had the same problem.
| Google
As Google goes, so goes the world. Online sales surge and dip based on
retailers' Google rankings, online marketers follow their Google listings
more closely than their stock portfolios, and ordinary mortals "Google"
bosses, potential dates and old college roommates in a 21st century version of the reference check. The site's deceptively simple entry way represents both a highly complex search technology and a cultural phenomenon.
Developed by two graduate students at Stanford University in 1998, Google's technology is based on a search algorithm that uses incoming links as an indicator of an individual page's value. Beyond the sheer volume of votes (links) a page receives, Google also analyzes the pages that cast the votes in order to determine page ranking. Thus, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Google combines page ranking with text-matching techniques to find pages that are both important and relevant to a search. But that's not all... you can search for images, news, Usenet commentary, catalog items and more. You can also avail yourself of a seemingly endless (and constantly growing) number of advanced search tools. Get to know Google. It's a marketer's delight.
|
Google Viewer
When you think about it, the concept of using a search engine to find a website, reading a text description of that website, and then clicking on its link to look at it (only to repeat the process all over again if you don’t like what you see) is a bit tedious. Google to the rescue. The Google Viewer displays the pages found as a result of your search as a continuous scrolling slide show, complete with the text description framing the site’s home page so you can view it, click, or move on to the next.
| Google World
There are so many things to know about Google that this site exists solely to organize all Google-related resources. Not only will you find links to things on Google itself, like the latest features in progress or a rundown of how Google technology works, but you will also find links to dozens of sites and tools that exist solely to help you "work" Google to your best advantage. From Google-optimization guides to Google tools and alerts (created using open source Google code) to studies of the "Google Dance" (the quasi-monthly site update that causes rankings to fluctuate wildly), it's all Google all the time.
|
Grokker
Grokker is one cool tool that you must see to believe. After downloading it to your computer, it essentially serves as a highly efficient sheepdog, nipping and chuffing at the heels of any data to organize it into related groups of information. Grokker will analyze the search results of any database - for example, a search engine, the files on your hard drive or a product list - and herd it into related categories on the fly. The categories are visually represented as circles so you can see the relationships between them. The download includes three plug-ins: Amazon.com, MyFiles (to search your hard drive or network) and TheWeb, which enables you to search six search engines at once (AltaVista, MSN, WiseNut, Fast, Yahoo and Teoma). Note - the application is built into a fully functional Web browser based on Internet Explorer, so you will either have to switch to the new Grokker browser or unleash Grokker for specific research tasks. A complimentary trial is available at the site; the basic software itself runs $49(US), although far more sophisticated enterprise versions are available.
| | 1 2 3 4 |
Last Updated: Friday, March 12, 2004
Copyright
Chase Online Marketing Strategies, Inc. 2004. All Rights Reserved.
Contact Information |
|
|
|
Get the Latest Reviews of Top Marketing Sites by Email.
Subscribe free
to Larry Chase's Web Digest For Marketers Here
|
|
|
Current Issue
About Larry Chase
|
|
|
