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Web Analytics/Web Metrics Resources Result(s): 11 - 16 of 16
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"Visual analytics" is a buzzword that means many things to many people. One of its meanings is literally a visual pie-chart-and-graph-type view of data previously housed in the dry cells of spreadsheets. Of course, there is software to help you analyze the analysis you already have, such as Spotfire's DecisionSite, a visual data analysis application. It will take data from any source (spreadsheets, database products, data warehouses, etc.) combine it and transform it into visual representations. The idea is to take your analytics data beyond the dashboard, combine it with other analytics data available in your company, and then create queries and reports on the fly that allow you to spot trends, patterns and unexpected relationships in your data - all in the form of user-friendly, colorful bar and pie charts, scatter plots and diagrams. This is one future Web analytics trend that you can explore now.
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Jim Novo has been a data-driven interactive marketer since his days as VP of Marketing at Home Shopping Network. His site offers a collection of articles, tools and services you can use to take control of your customer data and improve your profitability. You'll find an excellent complimentary newsletter, tons of information on how to turn your metrics into actionable data and a link to a book that contains no-cost customer scoring software. If you are looking to avoid the risk and cost of installing a customer data analysis "solution," but want to take implement conversion rate marketing tactics, this site and book are for you. You can develop a very simple toolkit, build experience with High ROI customer modeling techniques and learn as you go. We always learn something from Jim, and we know you will as well.
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The Web Analytics Association (WAA) is the association of who's who in Web analytics. From its humble beginnings in 2005 it has grown into a robust resource for legislative representation, industry standardization, networking, discussion and more. Visit the site for current news and articles on the subject, to peruse a calendar of events coming to a city near you and to use the job board, where you can post jobs, find jobs or post your resume. WAA is led by Chairman Bryan Eisenberg (of GrokDotCom) and President Jim Sterne (of Targeting.com). A one-year professional membership runs $129(US), which seems like very good value to us.
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Eric Peterson, an employee of WebSideStory, is busy finishing up his book on Web analytics and "Kaizen" (a continuous improvement process) at the time of this writing. Entitled "Web Analytics Demystified," we expect his book to be one of the "must-read" books for anyone interested in the subject. He offers the first three chapters as a no-cost preview at his site. By the way, be sure to check out his blog on Web analytics, which is linked from the home page of his site.
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If you're ready to dive deep down into Web analytics, here you can download a complimentary 67-page excerpt from the book "Web Site Measurement Hacks" authored by Eric T. Peterson (who is also the author of "Web Analytics Demystified"). This book promotes the positive side of "hacking" and basically tells you how to get at, analyze and use all the data that Web analytics can bring to you - which you would never know from the title of the book, but there you go. Should you wish to know even more, you can sign up for his Web analytics discussion group where the nitty gritty of analytics is discussed in exquisite detail (and we do mean detail) by real-world practitioners. Oh, he also has a blog worth checking out.
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WebTrends is a world-class site performance analysis company that allows marketers to analyze everything from campaign performance and search engine marketing to website conversion and customer retention. Tens of thousands of companies around the world use the WebTrends suite of products, and they are so passionate about them that you can probably find a WebTrends local user group meeting right now near you. Their flagship product, WebTrends 7, is available as an ASP solution, a software solution or as a hybrid option called WebTrends 7 On Demand. A visit to the WebTrends Resource Center is a worthy use of your time for education and insight on the topic of Web analytics. There you will find an extensive collection of white papers, presentations and case studies on Web analytics from A to Z, including "Best Practices for Accurate Web Analytics" and the "Click to Buy Guide" aimed at e-commerce practitioners. A trial of WebTrends 7 is available at the site.
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Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved. Contact Information Last Updated: Monday, May 7, 2012 | |
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