Twitter Feeds for Sales Lead Gen Resource Center 

Classic underwear maker goes direct to consumer via regular Twitter specials, contests and timely deals, such as 37-cent shipping to celebrate 37 US Olympic medals in 2010.

This integrated digital marketing company stays focused on B2B lead generation but mixes industry news and advice with company promos.

Broadway, take note: Small but active Atlanta theatre group tweets last-minute deals to put fannies in seats, get noticed, raise funds and build its community profile.

Cruises for under $50/day, half off at hip NYC boutique hotel, NYC to London for under $100/day. Travelzoo tweets hot deals like these plus travel advisories, tips and quips.

Memphis digital ad agency generates lively daily tweets to drive SocMed workshop registrations, blog views, downloads and establish personality.

Phone-shoppers will get daily deals and personal advice for picking phones and equipment as well as pointers to Verizon-sponsored media events.

Tourism bureau tweets a wide range of area attractions and events, especially the offbeat, plus tips and ticket deals for discovering Chicagoland.

Daily Tweets get sorted into "departments" (HBA, mp3 downloads, electronics, limited-time or "while supplies last" deals, etc.) but support mainly Web shopping, not printable coupons.

Bakeware/cake-decorating manufacturer tweets daily product deals, tips, two-fers and trouble-shooting. Also cross-promotes to its Facebook fan page.