This excellent Twitter resource isn't a tool, app or add-on. It's a live human being; actually, a couple of them, Dave and Sarah Larson, two power-Tweeters
whose mission is to help you Tweet smarter.
This high-volume feed features tips, tricks, and advice, monitors Twitter developments and sometimes answers followers' questions. Their blog offers more
in-depth advice and discussion.
If you're looking for a Twitter management tool that will help you build a stronger follower/following base, spend
some time with BrandChirp. This app bundles several services into a single, easy-to-use dashboard but focuses heavily on acquisition and management.
This is useful for companies that are either just launching on Twitter or that want to refine their follow base
with more relevant or influential users, all for a monthly fee of $12 at present.
Three key tools help you find and follow people whose Tweets match your company's interests:
BrandWatch monitors your keywords and allows you to follow or reply to relevant Tweeters in real time.
Target Follow searches for relevant or influential Tweeters according to your search parameters.
Follow Stats lets you search the people you follow and drop out anyone who doesn't fit.
This focus on acquisition and your follow base is important because in the Twittersphere, following the right people
enriches your database and is more likely to help you get the word out to the people who matter.
This scheduling tool has a simple purpose: You find great content, and they send it out for you. Social Media guru Jay Baer says he relies on Buffer
daily for efficient link-sharing, and we can see why.
Setup takes minutes. Once you link your Twitter accounts to Buffer, specify your delivery times, and download the right add-on for your Web browser,
you're ready to go.
Find a Web story or Tweet to share? Click the Buffer icon in your browser or in the individual Tweet; fill in the pop-up form with your comments, and
then choose "Tweet Now," for immediate delivery, or "Add to Buffer," for automated delivery later. Buffer even shortens the link for you, and a user-friendly dashboard tracks your
activity at a glance.
Although brevity is the soul of Twitter, there are times when you do need those few extra characters, especially if you
want to post two URLs, such as one to your own site and one to an image hosted on a third-party site like Flickr or YouTube.
You must be using TweetDeck, a third-party Twitter app, in order to use Deck.ly. Once you install TweetDeck and set it up to
pull your Twitter stream, you can start typing your update. When you hit the 140-character limit, check the "Long Post" box and finish what you have to say.
One caution: Use Deck.ly judiciously. Be sure you can justify every extra character in your Tweet. Otherwise, you could end up
turning off people who don't find value in your mini-essays. Remember, readers must click a link to see the rest of your Tweet so that extra step could
cost some views.
Cross-pollinating your Social Media postings can increase your visibility, your influence and your following. Dlvr.it takes your blog's RSS feed and
automatically posts it to Twitter as well as other social networks, including LinkedIn and Facebook.
Dlvr.it also tracks performance and delivers your statistics in a user-friendly dashboard, showing relevant metrics for each SocMed network you've specified.
If you aren't using any other routing or tracking services, this would be a great place to start.
Tweeting and texting and emailing all day leads to information overload. InnerTwitter sends alerts to you at pre-selected intervals throughout the day. When you
receive said alert, you are to stop, breathe deeply and reconnect with the real world. :)
If you can't keep your eye on your Social Media accounts all the time, this application sends your
notifications in a single customizable and scannable email, as often as you specify. You might never have to go back to the Twitter site again.
NutshellMail really pays off with Twitter. You can ask it to relay not just Tweets from the people you follow
in your primary stream and on your Twitter lists but also the results of standing searches, such as brand or company mentions.
Plus, you can reply, retweet or unfollow right from the email. NutshellMail also tracks your Twitter statistics
and passes on new followers, new quitters, Tweets that mention you and direct messages.
It also patrols other social networking sites such as Facebook, LinkedIn, YouTube, Foursquare, Yelp, Myspace
and Citysearch.
Created specifically for companies with small marketing departments, Postling gives you the ability to manage
multiple Social Media accounts in a single platform.
What separates Postling from other productivity apps, however, is that it emails you real-time Twitter mentions
and allows you to reply via email without having to go out to the Twitter site. You can respond quickly to a red-hot Tweet (compliments, criticisms,
calls for help, etc.) even if you have to take your eye off Twitter for a while.
Postling is built on multiplicity:
Multiple users can access the dashboard.
It tracks a variety of social networks.
You can manage multiple accounts and brand names, all in one locale.
Postling also delivers simple statistics and analytics, although it won't substitute for high-powered applications
such as HootSuite or CoTweet.
If you're an analytics aficionado, this app will really spin your propeller. Row Feeder is designed for power
Social Media users, especially companies that use Twitter and other social networks to drive revenue.
Row Feeder slices up mountains of data into manageable reports. It analyzes chat volumes, conversion drivers,
location (where your chatters live), your most active and influential followers and the best time of day to launch campaigns.
Next, it downloads those reports into spreadsheets you can peruse at will or forward to your team or management.
All this data comes at a price that varies according to the amount of data you pull.
Casual users can sign up for a complimentary basic account, which tracks one keyword up to 500 posts per month.
Customized spending plans begin at $5 a month and allow you to retrieve more data.
Here's a simple and fast way to create onscreen demonstrations, such as application how-tos or product demos and upload
them easily to your Twitter stream. Screenr will record your narrative sound track so that you can explain to users what's happening on their screens.
You need a computer and microphone (built-in works best), the content you want to show and Screenr's onscreen recorder
(gratis at present). The recorder takes a few minutes to install on first use but loads quickly every time after that.
Screenr doesn't use live-action video with a camera, but you can still get a little fancy. Navigate from one page to
another or from one site to another while you talk. Use highlighter tools or move the cursor to enhance your demonstration. The more you play around
with Screenr, the more uses you'll find.