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Trade Show & Event Marketing ResourcesResult(s): 1 - 8 of 8
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This industry association specializes in providing statistics that are useful to all categories of trade show involvement, whether exhibitors, show organizers or vendors. You'll find low-cost but valuable reports on why consumers and business buyers attend shows, on picking the right shows to attend, on what show tactics are most productive and on how shows compare in effectiveness to other forms of marketing communications. Many reports are industry specific, whether it be technology, medicine, gift, apparel, or food and beverage. Plus there are plenty of downloadable no-cost presentations like "Trade Show Effectiveness in a Down Economy" and "Connecting with Customers Offline." Other handy tips are available at the site of the Trade Show Exhibitors Association, which offers short articles like "99 Ways to Cut Costs" and "How to Use Giveaways Effectively." There is also a helpful list of all the trade publications in the industry.
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Certain Software's Register123 is an ASP (Application Service Provider) solution that offers Web-based event management, soup to nuts. It automates everything from online registration to event marketing, payment processing to reporting, housing management to post-event followup. Client use it to manage conferences, trade shows, educational seminars, corporate meetings and the like, leveraging the benefits of technology without incurring the expense of building an in-house system. No more hard-to-read faxes or manual reentry of attendee data or incorrect credit card numbers - you have access to real-time information 24/7. Let the meetings begin.
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While the trade show industry is hardly on technology's bleeding edge, there are some neat new tools that are helping exhibitors and event managers perform faster, cheaper and better. Technologies range from Web-based event registration to infrared badge scanning at the booth to "virtual trade shows" conducted entirely in cyberspace. For a convenient roundup of some of the latest tools and tech specs, visit the site maintained by the king of trade show geeks, Corbin Ball. Corbin claims his list of over 2,900 links to trade show and meeting technology resources is the most comprehensive on the Web.
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Doug Fox's EventWeb email newsletter, published online since 1996, is a publication for meeting, conference and trade show producers. At the site you'll find information on everything from AV and audience response to meeting software and Web conferencing. Subscribe for free to keep the info flowing.
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This is Exhibitor Magazine Group's online resource for trade show and event marketing professionals. The site hosts the Exhibitor News Network (ENN), featuring the latest info for meeting planners worldwide. Features from the print publication are prominent. You can also find out how to enhance your career with certification as a Certified Trade Show Marketer (CTSM). Search the directory of shows, and study the long list of 300 exhibiting tips in 14 categories.
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What's the latest? MeetingNews, a magazine with a readership of over 60,000 meeting planners, offers news and product/destination information and useful "how-to" features. Check out the site's Supplier Search section, which is chock full of offers and info on tens of thousands of meeting sites and industry suppliers. You'll also find invaluable expert advice and a "Meeting Planner's Guide to Using the Web."
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Successful Meetings magazine, in print and on the Web, educates folks in the meetings, convention, and incentive travel industries. You'll find hot news about industry events with full reports on issues and people, destination and package-deal updates, and how-to information for meeting planners. Visit the site for a biennial survey of readers' jobs, offering a demographic profile of today's meeting planner, trend spotting, plus a breakdown of budgets, negotiability, and meeting size/length.
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This weekly industry news bulletin is read by industry insiders willing to pay the $314.25(US) annual subscription rate. For those not inclined to fork over the dough, the website still offers a nifty show selection tool. For example, you can check out all the shows in the Advertising and Marketing category worldwide. There's also an exhibition hall search tool, in case you are launching your own show. This site is also a resource for finding out about industry insider events like the International Association of Exhibition Management and the National Association of Consumer Shows.
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