 | |  | | OpenRBL DNS Lookup
Want to check out the "pedigree" of a potential Internet marketing partner... or your own organization? Enter an IP address or a hostname to find out which blacklists (if any) list it. You'll be provided with links to those blacklists for further exploration. At this site you'll also find links to track, search and check IP addresses through a variety of different no-cost and fee-based resources. Good to know.
| Sender ID Framework SPF Record Wizard
Sender ID Framework (SIDF) is an email authentication technology that works similarly to SPF (Sender Policy Framework) in that it verifies the domain name/IP address from which email is sent and compares the information to that domain's SPF records in order to authenticate the email's origins. Microsoft worked with the creators of the SPF system to develop their Sender ID Framework technology, but eventually technical differences and patent controversies caused the two to part ways, and Microsoft went solo with Sender ID Framework. This tool will assist you in setting up your SIDF and SPF records. If they are already set up, it will allow you to verify their contents. Because SIDF compares the actual email address(es) from which your email is sent, rather than SPF's comparison of all the details found in the "sender envelope", it's a good idea to make sure all your i's are dotted and your t's are crossed for Microsoft's SIDF as well... especially when you realize that Microsoft alerts Hotmail users with a "this email cannot be authenticated" flag on every email that does not have its SIDF configured.
| Silverpop's Deliverability White Papers
Silverpop's white papers are downloaded more than 2,000 times every month. These oft-updated works are an excellent source for the inside skinny on email marketing in general and topical deliverability issues in particular. At the time of writing, we found "Deliverability: What the Pros Already Know", which shares some of the easiest and most important things email marketers can do to ensure deliverability; "Contrasting Email Deliverability in the United Kingdom and United States", which outlines what marketers should bear in mind depending on the distribution of their recipients across national boundaries; and "Measure your Deliverability IQ", which does just that.
| Spam Laws
Just the facts, ma'am, about this email marketing problem so controversial we don't dare spell out its name, lest our email to you be filtered. Looking for the lowdown on unsolicited commercial email (UCE)? This no-frills site provides listings of all sp*m laws in the United States, Europe and other countries, as well as links to relevant cases and articles. You'll also find a comprehensive list of additional sites devoted to current legal and preventative measures. It's quick, lean and mean, brought to you by David E. Sorkin, Associate Professor of Law, at The John Marshall Law School, at the the Center for Information Technology and Privacy Law.
| SpamBayes
You can get personalized book suggestions online, so isn't it about time you can personalize your junk email filtering system? If you use Outlook 2000 or Outlook XP, you can easily try out this open-source, no-cost technology. Once installed, SpamBayes will attempt to classify incoming email messages as "spam," "ham," (good, non-spam email) or "unsure." This means you can have spam or unsure messages automatically filtered away in different mail folders for later review.
First, SpamBayes must be trained by each user to identify spam and ham. Essentially, you show SpamBayes a pile of email that you like (ham) and a pile you don't like (spam). The technology will then analyze the piles for clues as to what makes the spam and ham different - wording, mailer headers, content style, etc. The system then uses these clues to examine new messages and classifies them accordingly. You train the system as you use it, so it will increasingly become more familiar with the kind of email you want to receive - and the kind that you don't.
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SpamCheck Tool
It's a very good idea to run your email marketing message through a spam check before you send it out. The most reliable check should be sent from the email server that will be sending your email. If you use an email service provider, it may offer this service to you. At this site, you can check the body of your message for any errors or red flags by cutting and pasting the HTML code of your message into the form provided. If you are sending a text email, simply cut and paste the text itself. In seconds, you'll receive a spam score and recommendations on how to reduce the likelihood of your email being filtered. Make the changes, and be sure to test your email again to confirm that you've done everything correctly and that your score has been lowered. The lower the score, the more likely it is that your email will pass through most filters.
| Spamex
It's unanimous; we all hate spam. The nastiest side effect of signing up for email lists and filling out forms is potential misuse of that email address. Spamex allows the user to create disposable email addresses. When surfing, Spamex appears as a link in the tool bar. When signing up for a newsletter or entering a sweepstakes, just create a disposable Spamex address. The email sent to that disposable address will be forwarded to your "real" email address. Once the disposable address serves its purpose, just turn it off. You can figure out just how much spam is costing your company with the handy Spam Cost Calculator. Personal accounts are free; contact the company for enterprise pricing.
| spamNEWS
For the who, what, when, where and why of Unsolicited Commercial Email news and information, turn to spamNEWS. This daily journal of aggregated news articles about junk email and Internet marketing is one of the best resources we've found to get the lowdown on the companies, people, hardware, software, legislation and business and consumer opinion surrounding this thorny issue. Allegedly it is read by the mail administrators and postmasters of every top ISP and network service provider.
| SPF Tester
If you're not sure whether or not your SPF (Sender Policy Framework) records are in place, or you want to verify that they are set up correctly once you do publish them, you can use this SPF tester tool to tell you. Simply enter your domain name and your records (or lack thereof) will be listed for you. This is an excellent tool to keep in mind for a period spot check of your domain's SPF records.
| SPF Wizard
Here's how Sender Policy Framework (SPF) works: A website owner identifies her email-sending servers in her DSN record. She then sends emails as usual, and on the receiving end her return address details (also called the "sender envelope") are compared to what is registered in her DNS record. If everything checks out, emails are presumed to be from the authorized sender and they go through. If the records don't match, the email is identified as a spoof or forgery and stopped in its tracks. The SPF Wizard at this site will walk you through the process of creating and setting up SPF records for your domain in just a few minutes. You are asked to enter your domain name and then identify all the possible mail servers at that domain. It asks a few slightly technical questions about your mail sending habits (you may want to have an IT person confirm your answers). Then it configures your DNS records. Take that newly configured information to the company managing your domain to publish it. Simple, quick and essential if you are sending marketing emails of any kind.
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Thursday, June 29, 2006 Copyright Chase Online Marketing Strategies, Inc. 2006. All Rights Reserved. Contact Information | |
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