 | |  | | Blacklist Checker
Even the most legitimate of email marketers may find themselves listed on a blacklist. These blacklists are used by ISPs and inbox providers to find out whose emails should not be going through their systems because, for one reason or another, the sender has done something offensive. Degrees of offensiveness vary but a blacklist does not differentiate, and therein lies your problem. For example, you may have just held a sweepstakes to generate email signups, and then started emailing your new subscribers. Those subscribers may not actually want to hear from you - they may have just wanted to sign up to win your prize. Rather than unsubscribe from your undoubtably valuable email publication, those lazy, deluded people may just report your emails as spam, thus landing you on a blacklist. To make matters more complex, there are hundreds of blacklists and no easy way to get off of one once you are on one. (That's why it is an excellent idea to manage your entire email marketing program through a reputable email service provider - they handle this stuff for you. The advertisers of Web Digest For Marketers are all considered to be very reputable providers of such services.) In any case, your first step is to find out if you are on a blacklist, and this tool will check 489 of the most popular and tell you what's up (and potentially what to do about it) in a matter of seconds.
| CleanMyMailbox Whitelist Instruction Builder
There are so many email filters and systems out there trying to stop your emails from being delivered. As the saying goes, the mail must get through, and one way to make sure your email gets through is to ask your email subscribers to whitelist, or approve, your email publication. Depending upon their email/inbox provider or email filtering system, there are different ways to do so. But if you can persuade them to do so, the result is that your recipients specify that they should always receive any emails that you send. Their inbox providers or filtering systems will honor those requests. How do you achieve this delivery nirvana? CleanMyMailbox offers this complimentary tool whereby you can generate specific instructions for your subscribers on how to whitelist your publication(s) within a variety of popular fitering solutions. Simply fill in and submit the form, and you'll be presented with the HTML code you need to offer your own customized whitelisting instructions web page on your site.
| Complying With CAN-SPAM Marketing Checklist
While everyone and their uncle has rushed to publish a whitepaper or article on CAN-SPAM and its impact on email marketers, we prefer the common sense guide put together by ClickZ contributor and Internet marketing consultant Jeanne Jennings. You just can't beat action points. Her synopsis includes an overview of some new terminology from Congress, a 10 point checklist of things to do right now to get into compliance, a timeline of when future provisions will flesh out and take effect and a link to the full text (all 21 pages of legalese) of the CAN-SPAM Act. Stay tuned for updates.
| Delivery Watch
This email deliverability monitoring service offers a suite of tools that monitor, at one fell swoop, some of the key components of your email deliverability. It will check your email campaigns against major ISPs and mail providers in user-defined geographical regions to see if your emails are getting blocked by a particular ISP. It will make sure that you are not on any of the major blacklists. It will determine whether your emails comply with key sender authentication standards. It will identify mail server configurations that could result in blocked emails. It will run your emails through the most widely used corporate and consumer spam filter software and services. It slices and it dices and it summarizes all findings into reports that tell you how to improve your deliverability. Delivery Watch was developed by emarsys eMarketing Systems, one of Europe's leading email service providers, and clients include Greenpeace, Warner Home Video, ACNielsen and Canon. Pricing ranges from $55(US) to $150 per month, and there is a complimentary trial available at the site.
| ESPC Email Sender Reputation Position Statement
Many believe that the solution to curbing spam comes from a combination of authentication (is this email from whom it says it is from?) and reputation assessment (does this company follow email marketing best practices and play nice?). Of course, someone or some thing would have to make judgments about a company's reputation. That is where third-party Reputation Management Services (RSPs) step in. RSPs monitor a sender's performance and provide objective information to receivers. Receivers can then use the data according to their internal rules for accepting and placing email. The Email Sender and Provider Coalition (ESPC), a cooperative of more than 75 companies working to eliminate abusive email practices, has provided this reputation position statement that outlines the guiding principles of email reputation. It also provides a framework for public and private reputation services. Before you sign on with an RSP, or decide that you don't need one, you owe it to yourself to learn more about the coming era of reputation management. You can do so here.
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ExactTarget's "The Deliverability Top Ten"
Email service provider ExactTarget tackles the issues of email deliverability every day, and there are many spots on their resource-rich website where you can find the latest deliverability trends, tips and tactics. One is the link to "The Deliverability Top Ten" list you'll find here; but while at the site you should also check out their whitepapers for archived analysis and the excellent blog written by founder Chris Baggott for day-in and day-out news, findings and email marketing best practices.
| Goodmail Systems
At the time of writing, the news that Goodmail Systems will provide CertifiedEmail through AOL and Yahoo! to responsible, high-volume email marketers is a matter of much interest to email marketers. The charter program is offered at no cost to approved marketers (after a $199(US) application fee). Goodmail will research your company, review your email marketing history and patterns, check out your email service provider (if you use one) and make sure that you are a good citizen. Then, after a company is accredited, its messages are sent through the CertifiedEmail service. They have cryptographically secure tokens attached to assure the email recipient that the message is really from that sender. In addition, Goodmail securely tracks each message, manages sender privileges and behavior, and reports on delivery and activity at the message level. Major companies such as banks, retailers and others whose brands are typically spoofed by evildoers are prime candidates for such a service. Their recipients can feel confident about the authenticity of their messages because each authenticated email will have the equivalent of the "Good Housekeeping Seal of Approval" on it. Considering that launch partners AOL and Yahoo! together account for about 50% of all email recipients out there, you might want to check it out as well. You can do so (and apply, should you desire) here.
| Habeas Sender Warranted Email
Even the most vigilant and legitimate of email marketers can have their emails mistakenly filtered as unwanted or junk mail at the ISP or individual level (an estimated 15% of legitimate email lands in the junk pile according to recent studies). Habeas aims to provide marketers with a way to tag their email as legitimate, using the "Sender Warranted Email" (SWE) system. Think of it as a Good Housekeeping seal for email messaging. Marketers purchase a license from Habeas and in return they are able to use the patent-pending Habeas Warrant Mark in the header of their emails. This Warrant Mark certifies that the email should be considered "friendly fire," and theoretically it should be permitted to slip through filters and blocks at the ISP and individual level. The company is actively defending the concept through copyright and trademark law, and is vigorously partnering with ISPs and filtering systems. Contact the company for pricing.
| JamSpam
Participants from every technology and business sector with a vested interest in spam gather together to "JamSpam" and contemplate a more holistic approach to the problem in this industry-wide forum. Created because every sector of the Internet industry is impacted by spam - from legitimate marketers to ISPs, technology developers, and privacy and consumer advocates - the group hopes to bring cooperative discussion and ultimately an "open, interoperable antispam specification" to industry and legislators quickly, rather than having every industry segment and state working separately on competing technologies, standards and legislation. Participants include representatives from Yahoo!, Dell Computer, VeriSign, Oracle, Microsoft, Sun Microsystems, AOL Time Warner, Earthlink and DoubleClick. At the site you can join various email discussion groups and become part of the solution.
| Messaging News
Messaging News is an online trade publicaton covering the technology of email and instant messaging. You can find all kinds of deliverability facts, figures and information here, such as the latest news on the adoption of Microsoft's Sender ID Framework (SIDF) and Yahoo's DomainKeys Identified Mail. At the time of writing, IronPort reported that 35% of all Internet email is now authenticated using SIDF, 9% of all Internet email is now using DKIM, 75% of all Fortune 100 companies use SIDF for marketing-related email and 45% use DKIM, 9 of the top 10 most phished domains use SIDF and 5 out of 10 use DKIM. You need to know this.
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Last Updated:
Thursday, June 29, 2006 Copyright Chase Online Marketing Strategies, Inc. 2006. All Rights Reserved. Contact Information | |
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