Social Media Marketing Tools & Resources Resource Center 

Vocus is a Web-based public relations tool that lets you find the right contacts for distribution of your content or press releases. To do so, you review their database of more that 800,000 outlets, which includes journalists, analysts, publicity opportunities and more.

Unlike traditional PR services, this tool includes the distribution and tracking of your content to social media outlets such as blogs, wikis and social networks. There are many case studies from clients like Goodwill, Southwest Airlines and even the huge PR firm Edelman. At the time of writing, a whitepaper was available at the site that focused on the impact of PR in the social media arena.

Widgetbox is a directory of thousands of widgets, or freestanding applications. While many widgets simply deliver information from point A to point B, such as a stock ticker, widgets can work as a social media marketing tool in two ways:

1. You can create a widget that users want to pass on to their friends, which virally markets your company; or
2. You can create a widget that allows users to send information right back at you, such as comments, polls and other forms of content.

You can search or browse Widgetbox by category, which includes everything from blogs to business to weather. By doing so, you can find inspiration for widgets of your own, or you can actually use a Widgetbox widget at no cost in your own Facebook, Bebo, LiveJournal or other social media site where you have a presence.