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Search Engine Optimization Tools & Tactics Result(s): 31 - 35 of 35
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A search engine spider views your site in a very specific way and looks for very specific things. This tool tells you how a search engine spider reacts to your pages and what can be done to boost your visibility and subsequent search engine ranking. As the tool is provided by a UK SEO company, it gives your site "marks" for all key SEO components such as title tags, alt tags, body text, weight of page, etc. and then aggregates your individual results into a total score for your page as to how spider-friendly it is. Luckily, it does not leave you hanging, but instead offers short but specific and useful suggestions for improvement.
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There's no point in working on your site's search engine optimization (SEO) if you’re not going to monitor your progress. This tool will monitor your rankings within all the major search engines, including your incoming links, and serve them up to you in brightly colored charts and graphs so you can admire your progress over time. There is a complimentary basic plan under which you can monitor up to 10 URLs, which means you'll track your own site and key competitors' sites as well. You'll even be notified by email every time a site ranking changes. At the time of writing, UrlTrends was monitoring more than half a million keywords for more than 12 million websites.
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Web consultancy Virante has a number of very interesting SEO tools worth checking out. One we think worthy of your attention was Theme Distance tool. Submit a single keyword and it will serve up a list the keywords most often found in conjunction with your keyword in the content of all the sites on the World Wide Web. It will compare this resulting cluster of themed keywords against the content of your site and against the content of the top 10 sites returned for that keyword in Google. It will then give you a score as to how "on theme" your site is. The theory here is that the better your content/keywords are on theme, the better your search ranking will be.
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What the Buzz? is a keyword research tool that will tell you who's talking about a certain keyword. By talking, we mean: How often has that keyword been blogged about, and how popular is that keyword within blogs day by day? Has it been tagged in blog posts? What are the exact blog posts that use this keyword? Any social bookmarking going on around this keyword? And how it is trending on Google? You could say it measures the zeitgeist of a keyword (and you would be right).
This is a great tool to use to discover and analyze the buzz about your brand name, a particular product or person or a specific concept - the more specific your keywords, the better. For example, the search phrase "internet marketing" yielded results that were all over the place. However, when we searched for "Web Digest for Marketers" the results were totally focused on us, which is obviously the most useful (and enjoyable) application of the tool. So, how is this related to SEO? Well, this tool will tell you what keywords are actually being written about or tagged (public bookmarking in social sites).
Some SEO practitioners believe that if you can legitimately incorporate much-buzzed-about keywords and topics into the SEO of your site, this will help raise your site in search engine rankings. Others point out that there is often a disconnect between the keywords that people are tagging and blogging about and the keywords that people actually use in the searches. BTW, the blog data is obtained from Technorati and the social bookmarks come from del.icio.us.
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et the top 500 most frequently searched words on the Web in this no-cost weekly newsletter from Wordtracker, a keyword analysis tool. Once you move beyond the "unmentionables," you'll find that a weekly review of what people are actually searching for will help you brainstorm ways to improve your own site rankings. For example, words like "maps," "jobs" and "games" are perennial favorites. Can you legitimately add site body content (and thereafter metatags and titles) to take advantage of these heavy hitters? See? You've learned something already. You'll also spot frequent misspellings and special interest trends that you can work to your advantage.
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Friday, September 3, 2010 | |
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