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Search Engine Optimization Tools & Tactics Result(s): 31 - 39 of 39
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You say you've optimized your site backwards and forwards and you're not sure what to do next? Why, optimize your PDFs, of course! Seriously, if you do publish white papers, research reports or other informative tomes on your site, you may have overlooked their optimization as a way to boost your search engine rankings. Did you know that in Adobe Acrobat 6 there are two places to input search-engine indexable content? To learn how to do it -- and do it right -- visit this site.
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This site provides three very useful SEO tools in one handy location. Review your site copy with the keyword density tool, which will tell you, by percentages, the words and phrases that are most important on your site. The spider simulator tool delivers up the text and links on your site as a search engine spider sees them (which might be quite different than what you expect). The HTTP header viewer tool gives you a look at your site header from a technical perspective. Of course, you can take a look at the sites of your competitors, as well, to see how you stack up. There are other tools here, but these three are the cream of the crop.
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This is like the Swiss Army knife of keyword research tools. As it was created by SEO consultancy SEO Book, it combines the results from or links to all the useful SEO keyword research resources out there into one single interface. The tool will display keywords and phrases related to the one you are researching, according to Overture, WordTracker and KeywordDensity. You will also see the estimated monthly search volume for your word/phrase on all the major search engines, Google Trends for that word/phrase, a visual map of the related keyword universe (which is pulled from visual search engine Quintara), a link to the Google AdWords tool that will tell you how much you have to bid for that keyword to rank #1 for 85% of queries - and how much traffic x number of dollars will drive to your site - and on and on and on. The site is full of other interesting SEO tools, so take a look around while you are there.
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Marketers are more than waking up to the SEO implications and possibilities of RSS feeds and blogs. One of the leading brains in this niche specialty is Stephan Spencer, who is founder and president of Netconcepts. His presentation at a Search Engine Strategies conference on "Blog and Feed Search SEO" has been blogged and tagged and fed across the Internet, so the 50+ slide Powerpoint presentation he posted on his blog seems to be the seminal word on the subject at the time of writing. In it you'll find tips and tactics for optimizing your blogs and RSS feeds for SEO purposes.
For example, for best SEO impact your RSS feeds should be full text, not summaries. Also, while the end user of your RSS feeds might prefer to personalize the content that he/she receives from you, those customized feeds are not as compelling from an SEO standpoint, as you are not reinforcing the same content across multiple sites. It's better to blast out one big fat feed than lots of itty-bitty feeds, if SEO is what you have in mind. These are the tradeoffs that you must consider. There are also dozens of tips for optimizing your blog. For example, your author bios (or your own) should appear in the column next to related articles, because footer links in blogs are not taken seriously by search engines. Within his blog you will find sections relating to RSS and Blog SEO, so you can click along to additional/updated content as well.
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A search engine spider views your site in a very specific way and looks for very specific things. This tool tells you how a search engine spider reacts to your pages and what can be done to boost your visibility and subsequent search engine ranking. As the tool is provided by a UK SEO company, it gives your site "marks" for all key SEO components such as title tags, alt tags, body text, weight of page, etc. and then aggregates your individual results into a total score for your page as to how spider-friendly it is. Luckily, it does not leave you hanging, but instead offers short but specific and useful suggestions for improvement.
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There's no point in working on your site's search engine optimization (SEO) if you’re not going to monitor your progress. This tool will monitor your rankings within all the major search engines, including your incoming links, and serve them up to you in brightly colored charts and graphs so you can admire your progress over time. There is a complimentary basic plan under which you can monitor up to 10 URLs, which means you'll track your own site and key competitors' sites as well. You'll even be notified by email every time a site ranking changes. At the time of writing, UrlTrends was monitoring more than half a million keywords for more than 12 million websites.
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Web consultancy Virante has a number of very interesting SEO tools worth checking out. One we think worthy of your attention was Theme Distance tool. Submit a single keyword and it will serve up a list the keywords most often found in conjunction with your keyword in the content of all the sites on the World Wide Web. It will compare this resulting cluster of themed keywords against the content of your site and against the content of the top 10 sites returned for that keyword in Google. It will then give you a score as to how "on theme" your site is. The theory here is that the better your content/keywords are on theme, the better your search ranking will be.
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What the Buzz? is a keyword research tool that will tell you who's talking about a certain keyword. By talking, we mean: How often has that keyword been blogged about, and how popular is that keyword within blogs day by day? Has it been tagged in blog posts? What are the exact blog posts that use this keyword? Any social bookmarking going on around this keyword? And how it is trending on Google? You could say it measures the zeitgeist of a keyword (and you would be right).
This is a great tool to use to discover and analyze the buzz about your brand name, a particular product or person or a specific concept - the more specific your keywords, the better. For example, the search phrase "internet marketing" yielded results that were all over the place. However, when we searched for "Web Digest for Marketers" the results were totally focused on us, which is obviously the most useful (and enjoyable) application of the tool. So, how is this related to SEO? Well, this tool will tell you what keywords are actually being written about or tagged (public bookmarking in social sites).
Some SEO practitioners believe that if you can legitimately incorporate much-buzzed-about keywords and topics into the SEO of your site, this will help raise your site in search engine rankings. Others point out that there is often a disconnect between the keywords that people are tagging and blogging about and the keywords that people actually use in the searches. BTW, the blog data is obtained from Technorati and the social bookmarks come from del.icio.us.
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et the top 500 most frequently searched words on the Web in this no-cost weekly newsletter from Wordtracker, a keyword analysis tool. Once you move beyond the "unmentionables," you'll find that a weekly review of what people are actually searching for will help you brainstorm ways to improve your own site rankings. For example, words like "maps," "jobs" and "games" are perennial favorites. Can you legitimately add site body content (and thereafter metatags and titles) to take advantage of these heavy hitters? See? You've learned something already. You'll also spot frequent misspellings and special interest trends that you can work to your advantage.
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