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Search Engine Optimization Tools & Tactics Result(s): 21 - 30 of 32
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Use this tool to figure out where you live in your "keyword neighborhood". Quintara is a search engine that displays your results both visually and as a standard list. For example, we wanted to see who's in the "hood" of Web Digest for Marketers. So we did a search for the keyword phrase "Web Digest for Marketers". In the top panel of the split screen we saw a collage of keywords, with "Web Digest for Marketers" in the center surrounded by related words such as "publisher", "email newsletter", "directory", etc. In the bottom panel we saw a standard results page of the top website results according to Google, many of which were our own site (since we were searching for ourselves).
Then the fun begins. By clicking any of the words in a keyword collage, you change the context and direction of your search query. New keywords relating to the expanded search appear, and the text results change on the fly as well. We narrowed in to "email newsletter" and then were served up results like SEOChat, ClickZ, WilsonWeb and other Internet marketing resources. Instead of typing new keywords to expand or redirect a search, you manipulate clusters of keywords on your computer screen to refine your search. The top sites on your highly targeted list of results are the closest neighbors in the topical link neighborhood.
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Here you can run your site through its paces with a suite of tools that cost you zippo. These include a keyword ranking tool, a site inspector tool that checks for bloated pages and broken links on your site, a tool that will show you how your Flash site is indexed by the major websites, a spider simulator tool and a tool that will show you only sponsored results for your keywords of choice on Google and Overture. Bookmark this one.
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This tool pulls apart your home page (or any URL you enter) and breaks the content down into search engine spider food - i.e., the text, tags and links as a visiting search engine spider sees them. Run your home page through the paces to see your page title, description, metatags (if any), all HTML text on the page, your keyword density by most common one-, two- and three-word phrases and all links on the page. If your home page has lots of bells and whistles, you may be surprised at how very little of it a search engine spider actually sees.
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Your choice of keywords will make or break your SEO project. Choose words that are too popular, and you run the risk of getting lost in the shuffle. Choose words that are less popular, and chances are no one out there is really using them to search for your product or service. There is an art to drilling down to the right keywords for your site, and those who consult on this topic (such as this editor) have a variety of tricks and techniques up their sleeves to give them the "keyword edge". One edge worth noting is the Keyword Research and Analysis package offered by this company. For the fair price of $99.95(US), you will receive: 1) A keyword discovery list of 200 to 500 major and minor keywords relating to your website/business; 2) a report which details the popularity of the top 100 keywords in your report according to the major search engines; and 3) a competition metrics report which quantifies the top 10 bid prices for your top 100 keywords on Google and Overture. The site also features lots of tips and resources for those who prefer the DIY approach. As a matter of fact, if you sign up for their email list, you will receive a no-cost copy of their "Search Engine Optimization Fast Start" ebook.
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You say you've optimized your site backwards and forwards and you're not sure what to do next? Why, optimize your PDFs, of course! Seriously, if you do publish white papers, research reports or other informative tomes on your site, you may have overlooked their optimization as a way to boost your search engine rankings. Did you know that in Adobe Acrobat 6 there are two places to input search-engine indexable content? To learn how to do it -- and do it right -- visit this site.
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This is like the Swiss Army knife of keyword research tools. As it was created by SEO consultancy SEO Book, it combines the results from or links to all the useful SEO keyword research resources out there into one single interface. The tool will display keywords and phrases related to the one you are researching, according to Overture, WordTracker and KeywordDensity. You will also see the estimated monthly search volume for your word/phrase on all the major search engines, Google Trends for that word/phrase, a visual map of the related keyword universe (which is pulled from visual search engine Quintara), a link to the Google AdWords tool that will tell you how much you have to bid for that keyword to rank #1 for 85% of queries - and how much traffic x number of dollars will drive to your site - and on and on and on. The site is full of other interesting SEO tools, so take a look around while you are there.
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Marketers are more than waking up to the SEO implications and possibilities of RSS feeds and blogs. One of the leading brains in this niche specialty is Stephan Spencer, who is founder and president of Netconcepts. His presentation at a Search Engine Strategies conference on "Blog and Feed Search SEO" has been blogged and tagged and fed across the Internet, so the 50+ slide Powerpoint presentation he posted on his blog seems to be the seminal word on the subject at the time of writing. In it you'll find tips and tactics for optimizing your blogs and RSS feeds for SEO purposes.
For example, for best SEO impact your RSS feeds should be full text, not summaries. Also, while the end user of your RSS feeds might prefer to personalize the content that he/she receives from you, those customized feeds are not as compelling from an SEO standpoint, as you are not reinforcing the same content across multiple sites. It's better to blast out one big fat feed than lots of itty-bitty feeds, if SEO is what you have in mind. These are the tradeoffs that you must consider. There are also dozens of tips for optimizing your blog. For example, your author bios (or your own) should appear in the column next to related articles, because footer links in blogs are not taken seriously by search engines. Within his blog you will find sections relating to RSS and Blog SEO, so you can click along to additional/updated content as well.
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A search engine spider views your site in a very specific way and looks for very specific things. This tool tells you how a search engine spider reacts to your pages and what can be done to boost your visibility and subsequent search engine ranking. As the tool is provided by a UK SEO company, it gives your site "marks" for all key SEO components such as title tags, alt tags, body text, weight of page, etc. and then aggregates your individual results into a total score for your page as to how spider-friendly it is. Luckily, it does not leave you hanging, but instead offers short but specific and useful suggestions for improvement.
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There's no point in working on your site's search engine optimization (SEO) if you’re not going to monitor your progress. This tool will monitor your rankings within all the major search engines, including your incoming links, and serve them up to you in brightly colored charts and graphs so you can admire your progress over time. There is a complimentary basic plan under which you can monitor up to 10 URLs, which means you'll track your own site and key competitors' sites as well. You'll even be notified by email every time a site ranking changes. At the time of writing, UrlTrends was monitoring more than half a million keywords for more than 12 million websites.
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Web consultancy Virante has a number of very interesting SEO tools worth checking out. One we think worthy of your attention was Theme Distance tool. Submit a single keyword and it will serve up a list the keywords most often found in conjunction with your keyword in the content of all the sites on the World Wide Web. It will compare this resulting cluster of themed keywords against the content of your site and against the content of the top 10 sites returned for that keyword in Google. It will then give you a score as to how "on theme" your site is. The theory here is that the better your content/keywords are on theme, the better your search ranking will be.
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Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved. Contact Information Last Updated: Friday, February 3, 2012 | |
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