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Search Engine Optimization Tools & Tactics Result(s): 21 - 30 of 39
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Myriad Search is a search tool that enables you to quickly find those websites that are considered to be "authority hubs" for any set of keywords. You can choose the search engine(s) you want to explore. For our purposes, we chose to do a metasearch of all the major search engines for the search phrase "Internet marketing". Myriad Search assigns authority scores (shown as percentages) for each listed result based on where it ranked in each of the major search engines. (For a site to score 100%, it would need to rank #1 in all engines selected in your search.) For the search phrase "Internet marketing", at the time of writing we found that top sites included ClickZ (43%), Marketing Tips (40%) and WilsonWeb (30%). Using this tool, a marketer can quickly determine which sites are the most important to associate his or her website with or get links from, because the more "authority hubs" that link to you, the more important your site will become in the eyes - and search query results - of search engines.
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Lee Odden is President of TopRank Online Marketing and a search optimization and marketing expert. This is his blog, where you will find posts on tools, tactics and resources for search engine optimization, blog marketing and online public relations. This is a good blog to know for many reasons: 1) He is on the bleeding edge of the industry and tackles insider topics in informative, concise posts; 2) He networks and talks to leading people in the industry all day long so there is always something to learn; and 3) Lee has put together an excellent SEO (search engine optimization) resource list, so if you're interested in the topic you can start your research here.
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There are so many tools to slice and dice and analyze your website for search engine optimization purposes, but really, what does it all mean? This tool was designed to give marketers a quick, one-stop, bird's eye view of just how "strong" a given page on your website really is. The analysis is based upon a number of interesting factors, including the number of human-created mentions your website has (del.icio.us tags, Alexa Rank, mentions at Wikipedia, etc.), how old your website is, the quality of your site's inbound links and a variety of search engine-based results (the number of pages indexed, internal link percent, PageRank, etc.).
For example, the Web Digest For Marketers (WDFM) home page rated a score 5.5 out of a possible 10. We scored big because our site ranked #1 in Google for the first four keywords in our home page title and because the WDFM site is more than ten years old. We scored well for our Alexa ranking and not so well for some other factors. While the tool is basing its results upon the creators' own selection of what is and is not relevant to "page strength", it is a good way to quickly determine where your site needs improvement.
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Position Pro is a fee-based tool that will help you optimize your website pages for search engines and then will submit your site to the search engines for you. It spiders your site like a search engine, providing writers (and technologists, too) with reams of search marketing data. Your site's pages are given scores, which helps you learn which pages are considered highly relevant for what terms. Plus, you'll also receive a biweekly trend analysis and positioning report. There is a small learning curve, as phrases like "index value" can confuse even the most metrics-minded marketer.
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Use this tool to figure out where you live in your "keyword neighborhood". Quintara is a search engine that displays your results both visually and as a standard list. For example, we wanted to see who's in the "hood" of Web Digest for Marketers. So we did a search for the keyword phrase "Web Digest for Marketers". In the top panel of the split screen we saw a collage of keywords, with "Web Digest for Marketers" in the center surrounded by related words such as "publisher", "email newsletter", "directory", etc. In the bottom panel we saw a standard results page of the top website results according to Google, many of which were our own site (since we were searching for ourselves).
Then the fun begins. By clicking any of the words in a keyword collage, you change the context and direction of your search query. New keywords relating to the expanded search appear, and the text results change on the fly as well. We narrowed in to "email newsletter" and then were served up results like SEOChat, ClickZ, WilsonWeb and other Internet marketing resources. Instead of typing new keywords to expand or redirect a search, you manipulate clusters of keywords on your computer screen to refine your search. The top sites on your highly targeted list of results are the closest neighbors in the topical link neighborhood.
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Here you can run your site through its paces with a suite of tools that cost you zippo. These include a keyword ranking tool, a site inspector tool that checks for bloated pages and broken links on your site, a tool that will show you how your Flash site is indexed by the major websites, a spider simulator tool and a tool that will show you only sponsored results for your keywords of choice on Google and Overture. Bookmark this one.
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When someone searches for your company (or your client) in a search engine, what do they find? It's possible that top search engine listings could include sites where negative things are being said about your company's or client's products or services - for example, at consumer complaint sites or within blogs devoting lots of time, energy and posts to discussing a perceived company failing. Monitoring search engine results for negative results about a particular brand or product and figuring out how to fix any problems is known as "search engine reputation management". To learn more about search engine reputation management strategies, which can range from website optimization to PR (public relations) campaigns, you can visit this blog. It's hosted by Elixir Systems, a firm offering search engine reputation management and optimization services. Sure it's self-serving, but it is quite informative as well, with lots of tools, tips and resources outlined that will help you begin thinking about or refine your own reputation management strategy.
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This tool pulls apart your home page (or any URL you enter) and breaks the content down into search engine spider food - i.e., the text, tags and links as a visiting search engine spider sees them. Run your home page through the paces to see your page title, description, metatags (if any), all HTML text on the page, your keyword density by most common one-, two- and three-word phrases and all links on the page. If your home page has lots of bells and whistles, you may be surprised at how very little of it a search engine spider actually sees.
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Every link within your site - even your own links leading to other pages within your own site - gives you an opportunity to reinforce target keywords and phrases. This tool will scan your site for links, both navigational and outbound, and tally the percentage of pages whose titles contain your desired keyword. This is one small but important way to beef up the apparent relevance of your site, and it's one that search engine spiders will see. The tool suggests that 28 to 63% of linked pages in your site should contain your number one desired keyword in their titles.
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Your choice of keywords will make or break your SEO project. Choose words that are too popular, and you run the risk of getting lost in the shuffle. Choose words that are less popular, and chances are no one out there is really using them to search for your product or service. There is an art to drilling down to the right keywords for your site, and those who consult on this topic (such as this editor) have a variety of tricks and techniques up their sleeves to give them the "keyword edge". One edge worth noting is the Keyword Research and Analysis package offered by this company. For the fair price of $99.95(US), you will receive: 1) A keyword discovery list of 200 to 500 major and minor keywords relating to your website/business; 2) a report which details the popularity of the top 100 keywords in your report according to the major search engines; and 3) a competition metrics report which quantifies the top 10 bid prices for your top 100 keywords on Google and Overture. The site also features lots of tips and resources for those who prefer the DIY approach. As a matter of fact, if you sign up for their email list, you will receive a no-cost copy of their "Search Engine Optimization Fast Start" ebook.
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