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Search Engine Optimization Tools & Tactics Result(s): 11 - 20 of 39
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Think of this site as a right-brained keyword density analysis tool. Enter any URL, and this tool will show you a visual collage of the keywords found in that site. Some of the keywords are in larger fonts and some of the keywords are in smaller fonts. The keywords in larger fonts have a higher "keyword density", meaning that they occur more frequently in that website. Ideally, your preferred keywords should be the largest words in your site's keyword cloud. For example, a check of the keyword cloud for the website of Web Digest For Marketers (WDFM) shows the words "marketing", "Internet", "online" and "tools" in enormous fonts, whereas other less prevalent (yet still important) keywords such as "Larry" and "Chase" appear in slightly smaller fonts. ;)
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You may want your website to rank #1 in Google for the keyword phrase "luxury car" just as much as this editor wants to win the lottery. In other words, what you want simply may not be possible based upon your competition, your budget and other pesky details. This tool will tell you just how difficult it would be to rank within the top 10 results for specific keywords or keyword phrases, based upon a percentage score. The higher the percentage, the more difficult it will be. Luxury car? 74%. Keep dreaming.
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If you like to research the popularity of keywords -- and who doesn't? -- this handy little tool will show you the results of your query from both Wordtracker and Overture to help you determine its popularity in the context of alternate related words and phrases. Those of you who toggle back and forth between Overture and Wordtracker will immediately realize the beauty of this tool. In addition, if you do want to monitor your search engine placement results, you can use the no-cost keyword position tracking tool to stay abreast of your marketing project.
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This keyword research tool (formerly Trellian) allows you to find the most popular keywords used by the general searching public for your type of business, product or service so you can optimize your site for the right keywords. For example, this editor recently conducted a keyword optimization strategy for an executive recruiter. The company could have spent lots of time and resources optimizing its site for keywords such as "recruiter" and "search firm", but according to keyword research the most popular keyword in that area of business is "jobs"... so why bother optimizing for keywords that far fewer people will use to find the site? The data is compiled from over 26 billion searches done in the last 12 months within 180 different search engines. There is a complimentary trial available for this subscription-based service. Once at this site, you may want to also look at the subscription-based competitive intelligence services, where you can analyze which keywords your competitors are using to drive traffic to their sites via both PPC (pay-per-click) and organic SEO (search engine optimization) campaigns. It appears at the time of writing that the fee is $250(US) per year for each competitor site you wish to track.
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Cultivating inbound links is essential for every search engine marketer because the search engines think better of you if you have a lot of inbound links from well-respected "hub" sites (sites that are one of the major hubs, with lots of inbound and outbound links, in a specific niche or category). This tool will help you find the hub sites for any niche/category. Simply type in the URLs of up to 10 of the top sites in that niche/category. You will be shown a list of sites that link to all or goodly number of the sites you have entered. Those sites are most likely your hub sites within that niche or category (the more sites you analyze, the more accurate your results will be). Those hub sites should be linking to your site as well... or you may make it an Internet marketing objective to have your site become one of these hub sites for your category.
(BTW, you need a Google API Key to use this tool. A Google API Key takes about 60 seconds to get and it allows you to run 1000 queries a day at Google. Many of these very popular SEO tools are querying Google all day long, and the sites themselves do not want to be penalized for your queries; therefore they ask that you input your Google API key number to log the queries under your own account, not theirs.)
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Many search engines offer a "behind-the-scenes" look at what people are actually searching for. How is this helpful? By tapping into the Web surfer zeitgeist, you can add content and metatags to your site that may boost your search engine rankings. Lycos is notable because it supplies daily editorial ponderings on the why and wherefore of popular searches (in addition to straightforward keyword lists). This is an invaluable insight into consumer interests, thereby indicating marketing trends. You'll also find various niche Top 10 lists, such as the Top 10 Athletes, Top 10 Music Artists and Top 10 European nations most frequently searched for by Lycos users.
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One of the keys to a good search engine ranking is website copy. This site offers information on copywriting as it specifically relates to search engine optimization, whether for your site or for email newsletters and other online marketing efforts. You will find informative articles that explain how to embed your keywords into your copy in ways that are meaningful to search engine spiders -- and to your audience. You will also learn how to turn your copy "upside down" so you start with the most important facts first, how to create great titles and subtitles and how to create bullet lists that encourage your site visitor to convert to your desired action whilst making search engines salivate. Be sure to sign up for the bimonthly email newsletter entitled Business Essentials Ezine to have all the latest tips and techniques delivered right to your desktop.
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Microsoft AdCenter Labs has innovative search engine-related tools percolating, although we can never understand why we are forced to click on a swirling whirl of orbs in order to select one. But that's just a personal pet peeve. In any case, the Search Funnel tool is for those of you who are interested in visualizing how your average Joe uses a search engine. Enter any keyword or search phrase and you can see two things:
- The "incoming funnel", which is a depiction of all the search queries users entered before ending up at your keyword; and
- The "outgoing funnel", which is a depiction of all the queries that users searched for after searching for your keyword.
For example, after searching for "internet marketing", the next, most frequent queries were for "online marketing" and "internet advertising". This kind of information can help you either refine or expand your keywords based upon real search scenarios by real people.
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SEO (search engine optimization) expert Mike Grehan probably has forgotten more about the intricacies of Google and Yahoo! than mere mortals can ever hope to learn. He's the author of "Search Engine Marketing: The Essential Best Practice Guide". He's the publisher of the email newsletter e-marketing-news, where he regularly publishes all the white-hat inside tips and tricks that the head honchos at the leading search engines inexplicably share with him. In short, he's a good guy to know (and read) if you want to get first dibs on the industry and how to work these tools to your site's advantage. Mike is a highly sought after speaker at all the search conferences from Shanghai to Chicago to San Francisco to New York and beyond. This is his blog, where you can enjoy his rambling style and get insight into one of the most masterful SEO (search engine optimization) practitioners in the world... and learn a little bit about the man himself.
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Google, Yahoo!, MSN, AOL, Nokia and Techorati all have mobile site-specific search engines. This site serves as a repository of tips and tricks on the nascent topic of mobile SEO. It gives you the overview of how to get your mobile site listed in the above mobile search engines, and how to format your pages and content for SEO purposes. Thanks to SEOer Andy Hagans for putting together this informative resource.
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