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Search Engine Marketing Resources Result(s): 11 - 16 of 16
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ReachLocal.com is a PPC network that encompasses all the major local SEM opportunities in one interface: Google, Yahoo and Superpages.com, plus the ReachLocal.com directory and a proprietary geo-targeted advertising platform across a network of sites. What this means is that if you are interested in targeting a local audience through your PPC advertising, or if you are interested in generating calls or traffic to a local office or store, you can hit all the major PPC players through one centrally managed tool here. As a pay-per-click network, you only pay when your desired action is achieved, however, a minimum deposit of $100(US) is required to open an account.
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It goes without saying that it's essential to concentrate your search engine marketing efforts on the major services. But, from time to time you may need/want to target very regionally. And then you'll be asking yourself, "What is the most popular search engine in Lithuania?" Fear not. You won't have to spend an eternity scouring other search engines to find the answer. Here's a list of links to search engines in 195 countries covering 46 territories around the world.
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Search Engine News is a fee-based monthly newsletter devoted to the ins and outs of search engine optimization and marketing. Each issue is jam-packed with current information, starting with a policy update for each of the major search engines. These updates are followed by articles on current products and trends. "Search Engine Bytes" notes, tips and Q&A round out each month's new offerings. You'll also find continually updated reference charts on the site, including a search engine comparison chart, a quick submit reference chart and a search engine and directory guide. All in all a very useful and well-packaged resource. A subscription is $97(US) for six months and includes a free, downloadable ebook version of the "UnFair Advantage Book on Winning the Search Engine Wars." Most SEO insiders we know read this newsletter and refer to the accompanying manual.
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SearchEngineWriting.com is run by well-known search engine optimization copywriting expert Heather Lloyd-Martin and technical SEO expert Detlev Johnson. Together, they've formed SuccessWorks, a search engine optimization firm, and this site is a repository for their articles and insights as well as a corporate presence. Currently, you'll find many informative SEO copywriting articles plus a "Writing for Spidering Search Engines" tutorial written by Ms. Lloyd-Martin - a very detailed, step-by-step guide to the process of writing for search engines, from identifying target keyword phrases to editing content with your target phrases in mind. Their no-cost, bi-monthly TagLine newsletter features in-depth coverage of SEO techniques and solutions, including case studies, interviews with SEO experts and the latest SEO news and strategies
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At this site you will find many amazing, no-cost tools that will help you refine both organic and PPC SEM campaigns. To use them, you must first obtain API licenses from Google, Yahoo and Amazon, as all the queries pull data and search results from these giants. Each license takes less than 10 seconds to sign up for and the direct links to do so are provided for your convenience.
Once logged in, we could not pass up the link pricing tool, which analyzes your site's popularity, Google PageRank, Alexa ranking and more to come up with the value of a link on your website for a particular keyword. Using wdfm.com and "marketing" as an example, we learned that a link on WDFM's site is worth $43.95(US) per month, and could go as high as $52.74 per month based on site traffic. You will also find a Sandbox Detection Tool, which can be used to detect whether your site is ranking disproportionately poorly in Google's rankings for a particular keyword as compared to the link popularity and ranking statistics from the other major search engines. There's also a Keyword Difficulty tool which will tell you how difficult it will be optimize for your keyword of choice in today's SEO landscape, and much more.
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Get the top 500 most frequently searched words on the Web in this no-cost weekly newsletter from Wordtracker, a keyword analysis tool. Once you move beyond the "unmentionables," you'll find that a weekly review of what people are actually searching for will help you brainstorm ways to improve your own site rankings. For example, words like "maps," "jobs" and "games" are perennial favorites. Can you legitimately add site body content (and thereafter metatags and titles) to take advantage of these heavy hitters? See? You've learned something already. You'll also spot frequent misspellings and special interest trends that you can work to your advantage.
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Tuesday, September 7, 2010 | |
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