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B2B Sales Lead Generation Resources Result(s): 21 - 27 of 27
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Tendenci is an interesting company that offers a variety of information-gathering modules for your individual website or any number of websites across a brand. It was primarily created for membership marketing but the applications extend to any kind of sales-based company that needs to interact with its prospects online. For example, there are modules for event registration and follow up, email marketing, blogging, RSS distribution and lead generation capture via contact forms. As the company states, "The submission of a contact form is the most important action that occurs on your site. Think of it as your website's Senior Prom and Graduation all rolled into one." This module will notify you whenever a site visitor fills out any kind of contact form across any of your sites. With the click of a button, that contact and its source history can be sent to a salesperson or added to a database like Act or Outlook (this information can be transmitted in bulk as well). You also get a one-page Contacts Report that summarizes contact and referral activity for sales leads across all of your Internet properties, neatly divided into new visitors and returning visitors, so you get the macro view but can link on any activity and get individual information on the prospect as well. Modules are priced individually.
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thinkingVOICE offers "click-to-call" technology with a twist. Their hosted CallActivator service allows potential or existing customers to click on a link and ask for a call from you. This link may appear on your website, within an auction listing, within a Google AdWords ad or other advertisement or within an HTML email. When your lead clicks on the link, he is first presented with your custom-branded form, which he must fill out with his name, phone number and question for you. Once he submits the form by clicking on the "Push To Talk" button, you are notified wherever you are that a customer or potential customer has requested a call (for example, if you're at your computer, you'll get a pop up message on your screen). If the lead looks promising and you choose to talk to your customer or client, CallActivator will first immediately ring your phone and then dial the lead, connecting the two of you at once.
One of the real benefits of this technology is that if you're not available to talk, or if you don't want to take the call at that current moment, the caller's details will be routed to you by email. You can choose to take those calls that look promising, and follow up less promising leads via email at your convenience. Because you know what your clients are customers are looking for based upon the forms they filled out, you can route responses to the appropriate people within your organization - and you eliminate time-consuming voicemail follow up. As a result, time spent fielding calls is dramatically reduced and you are able to hone in on hot prospects with answers in hand. The service is reasonably priced for the small business owner at $4.95(US) per month plus a 10 cents-per-minute usage fees during calls. A no-cost trial is available at the site.
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TSNN is an ancient (by online standards) trade show directory that has only gotten bigger and better over the years. If your sales lead generation efforts encompass the trade show circuit, then this is where you will find everything that you need to know about upcoming events, exhibitors, venues and more. You can search the directory in a multitude of ways. Locate specific shows within your industry and compile your own lists, or buy mailing lists for key groups such as frequent exhibitors or small business owners. You can also explore exhibition industry profiles, in which industry sectors such as medical, technology, etc. are analyzed in-depth. Or you can review directories of trade show suppliers, display companies and more to get your own show presence in shape.
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Unisfair "powers" virtual trade shows, expos, conferences and job fairs for companies looking to market to a business audience. Their shows are quite similar to physical events, for example, you can have a sponsor-branded entranceway, a hall for keynote speakers or rooms for panels and conferences. Of course, there's technology to house the requisite exhibition hall and networking lounge as well. Participants interact using a combination of text, audio and video technology. The real bonus to this type of technology is the sophisticated analytics gained by the event host and also by the participants, who are able to virtually collect leads, qualify and rank them and follow up with a number of post-event marketing programs. We do wish that Unisfair had a calendar of upcoming events for business professionals at their site rather than just a showcase of their technology. Clients include PR Week, Penton Media, IBM and McGraw-Hill.
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This site is a one-stop resource for everything you ever wanted to know about white papers. Visit the Writing section for articles on how to pick the perfect title, conduct an interview, create a technical brief or dozens of other tasks. In the Marketing category you can explore various white paper distribution services and buyers guide aggregators, read interviews with key personnel from companies like KnowledgeStorm or TechTarget, or explore the growing world of PPC (Pay Per Click) white paper syndication and advertising services. There's a news section, and email newsletter and a forum devoted exclusively to the discussion of using white papers as sales lead generators. Bookmark this one.
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XING is an international B2B networking site with (at the time of writing) 2+ million members. Basic membership is complimentary and offers the opportunity to market yourself, find deals and jobs, expand your network and find contacts in thousands of companies around the world. Paid membership adds a host of other features, such as the ability to search for people by current or former company and by expertise, to network with members who have recently looked at your profile or visited your home page, etc.
Registration takes about a minute, and once you are "in" you can upload detailed information about yourself. Or you can jump right into the fray by requesting to join virtual groups organized by industry vertical. At the time of writing, Internet/Technology had 312 different groups organized by industry such as podcasting, e-marketing and e-commerce. Those groups had 825, 390 and 115 members respectively. A moderator must approve your application (he or she reviews your credentials) but you can immediately see a list of members in the group and the companies they work for. The e-marketing category had members from companies such as Google UK, Expedia.com, Doubleclick and Silverpop. Because Xing wants to extend its reach to the "real world", you can also search hundreds of local industry events or host one of your own. The company has been called "Friendster for Grownups" by Smart Money and has been written about in the International Herald Tribune, Red Herring and the like.
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zapdata, an Internet service from D&B Sales & Marketing Solutions, provides online access to business data and analysis for the B2B market. The company's products include prospect lists, industry reports and company lookups. Using zapdata's database, a company can build prospect lists by location, industry or demographics. A premium subscription adds job function and specialty data options. If you're looking for industry stats, you can choose specific industry segments by SIC code.
No-cost registration gives you a taste of the available information. Sort lists by company name, size, industry or location. A List Builder subscription, which runs $450(US) annually, allows you to preview, sort and analyze your list. Compare a suppression list against your list for an additional $350(US). More advanced services naturally cost more money.
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