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B2B Sales Lead Generation Resources Result(s): 11 - 20 of 27
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Marketbright manages and tracks lead inquiries to your site and specializes in retaining profiles for respondents, so that when they come back to your site their profile is grown incrementally based upon their inquiries. For example, how many times have you gone to a website to request a whitepaper and had to fill in your same contact information, industry, etc. over and over again? Don't you hate that? This technology remembers responses and thus enables you, the marketer, to ask new questions of respondents who are coming back for the second or third time. These questions serve to better qualify respondents. In addition, Marketbright also connects each lead with the original source of that lead, down to the keyword or ad content that they saw when they first clicked. With this knowledge you can then optimize your demand generation activities to focus on the ones that generate the highest quality prospects. You can then segment all these profiles by types of leads and do with them what you will. For example, you might want to integrate with your SFA solution. Obviously this type of system works best for complex sales or leads that must warm up over a period of time.
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Marketing MO offers tools and resources to the marketing professional, with the goal of functioning as your virtual CMO or marketing support team. For example, their Project Wizard asks that you pick a challenge (from hundreds of possible options) such as "We don't have enough business leads". You are then guided through a step-by-step project plan to attack this problem, with assignments to complete along the way. If one of your assignments is, for example,"Create an email marketing newsletter" and you don't know what to do next, you can download one of more than 1200 guided exercises and best practices guides that will take you through the steps to complete your assigned task. For example, the email marketing guided exercise program includes the following steps: Brainstorming, Campaign Strategy, Campaign Plan, Technology Requirements, Creative Guidelines, Testing, Response Rate Estimates, Budget, Pre-Launch Checklist and so on. There are different tracks for different types of companies, such as early stage entrepreneurs, execs for small-to-mid-sized businesses and consultants. At the time of writing the service was priced at $39 a month; this editor was tempted to fire her marketing staff and sign on here instead.
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Looking for some direct marketing insight? At this site you will find selected resources on how to improve your direct mail and email marketing ROI. Created by DM industry consultant Susan Allocco, the site features classic direct marketing how-to tutorials by industry legends like Robert Bly and Stevan Roberts, President of Edith Roman Associates. You'll also find a step-by-step guide to creating a marketing strategy. Once that is in place, you'll be able to profit from the site's no-cost Marketing ROI Calculator. It enables you to manipulate the numbers associated with prospecting, response, conversion rate and revenue to estimate your return on investment on any marketing campaign.
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How to justify the expenditures on a marketing campaign? Not so difficult if it's a success, not so easy if it flops. MarketingPilot's online application automates the details of campaign and project management: media buying; budget tracking; brand, product and document management; production and direct marketing campaign processes; and planning and reporting. Team members can pinpoint the details of a campaign's progress by viewing the associated online screens. Data and information is cross-populated, so it doesn't need to be re-entered. As an analytical tool for the entire marketing team, it takes the concept of sales or campaign accountability to the department level.
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This company focuses on automating lead acquisition and nurturing campaigns for B2B PPC search engine marketing, email marketing and online advertising. It works like this: Keyword management, bidding and optimization (which they handle) drive traffic to your site. Landing pages (which they handle) are tested to maximize conversions. Your leads are passed to Salesforce.com to connect your PPC advertising with your other lead-driving ventures. Then revenue is tracked to give you metrics on how well this is all doing. The company also publishes a very informative blog covering B2B SEO resources, trends and insights. As a matter of fact, this editor now considers it a must-read. The program is Web-based and integrates with Salesforce.com and Google AdWords. At the time of writing Marketo was in beta mode and was inviting B2B professionals to join the program. BTW, bona fides include beaucoup venture backing and the former President and COO of Epiphany as CEO.
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Sales Genius is a real-time email marketing and Web analytics tool created specifically for sales and marketing professionals. The Web-based program enables you to create emails that you send to customers or prospects, embedded with links to various pages of your site. Then, you are instantly alerted whenever one of your recipients opens your email, and you can literally watch them move through your website, assuming he or she clicks on one of the links in your email. Each recipient's visit is captured, complete with all pages looked at and all qualifying actions taken. You can replay the visit, group it with other similar visitors to create a new marketing campaign, or pick up the phone and call your target armed with "insider" information on his or her interests. The other benefit of this service is that you do not have to involve your IT department in order to use it. At the time of writing, Sales Genius offered a complimentary trial of the service and subscription pricing started at $49(US) per month.
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Here's a vendor directory service for sales, marketing and advertising folks that also features the latest industry newsfeeds and expert articles. The directory lists vendors in 12 categories, from ad and PR agencies to sales management and Chambers of Commerce. All directory listings include company name, headquarters location and phone number. Sponsored listings get prime location, company logo, description and a link to company websites. Why visit this site? You can quickly find a list of vendors in a specific subject area, like List Brokers, which serves up a list of the industry's list houses. At the site you'll also find articles on marketing topics such as DM, negotiating, sales strategies and selling tactics, which are contributed on a regular basis by more than two dozen industry experts. While this is a paid directory, our research has shown that the results per category are robust enough to make it worth your while.
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This database holds more than 14 million company records, which you can search to create a tailored direct mail or call contact list. You may select up to 35 parameters to narrow your search, such as geographic location, size of company, D-U-N-S number, industry SIC or NAICS codes, product categories, etc. You can also specify the contact criteria you need, such as job function or title, executive biographies, URL, etc.
To test it out, this editor targeted SIC codes for management and marketing consultants nationwide who might be pitched to partner on projects where her expertise is needed (you can search by keyword for SIC codes if you don't know what they are). She received 126,777 records, many of which were university or city/country programs. Those types of organizations were then excluded, and voila! A national list of potential lead bringers was hers. The resulting information may be downloaded or directly imported into your CRM system. At the time of writing a complimentary trial was available. The foundation of the database is D&B's DUNSRight quality assurance process.
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This company is focused on helping companies use RSS (Real Simple Syndication) technology to nurture customer relationships and generate new leads and revenue. It offers tools for marketers to implement, manage and modify customer communications programs using RSS without the need for IT department involvement. The RSS marketing services include the ability to easily set up feeds that your site visitors can subscribe to, such as product updates, customer support information or even e-commerce sales. Imagine a sports team offering click-to-buy merchandise via RSS on key game nights and you'll get the drift. Marketing companies can import content directly from Web pages, edit it and then publish it via RSS. Extensive tracking reports to analyze the impact of your RSS marketing program are also part of the service. At the time of writing, SimpleFeed had added a security feature that incorporates user name and password requirements, if desired, to your RSS feeds so that sensitive information and financial details could be securely transmitted from customer to corporation. At the site you'll find tons of information about the business applications of RSS, news and case studies as well as more about the technology.
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White papers are excellent lead generators, especially in the B2B marketplace. As a result, it seems like just about everybody offers one, which means yours has to be really good to get results. At this site you can explore the art and strategy of creating an effective white paper according to Michael Stelzner, a copywriting specialist who also happens to be the Editor of the WhitePaperSource Newsletter, which focuses on white paper marketing information. Study carefully, because the white paper that he presents has been crafted with a very specific process in place that you should emulate as well, in addition to reading the worthwhile content.
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