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B2B Sales Lead Generation ResourcesResult(s): 1 - 10 of 27
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Bob Burg, a motivational speaker, teaches and coaches companies and individuals about how to apply and perfect business networking and positive persuasion skills. His book, Endless Referrals, shows you how to turn every contact you have into a sales opportunity. Burg believes that the key to effective networking is being a giver, without worrying about what you get back. Connect good people with other good people and positive karma will come back to you. To check out his philosophy, view a sample of his newsletter on his site.
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Webinars, Webcasts and Web conferencing are excellent sale lead generation tools, especially in the B2B world. They've been around long enough that there are providers that specialize in offering the specific process that a B2B company needs to create and launch a successful program, from attendee marketing to registration, broadcast and follow up. If you are interested in offering a Webinar, Webcast or Web-based conference, you can use the BuyerZone provider search tool to find the companies that offer what you're looking for. Define your needs through a series of questions - is your program non-interactive, an interactive presentation such as a slide show, or a streaming Webcast? Do you want to have it tomorrow or three months from now? How many people do you want to attend? Do you need to archive the content? And so on. After defining your needs, you will be presented with a short list of companies to explore...which certainly beats tackling your basic Google search results.
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Direct Response Technologies, Inc. is a media services and technology solutions agency for the direct marketing industry. It's like a one-stop shop for all of your DM and customer acquisition needs, with the bonus of being able to manage it all from one place, online. Their services include secure coupon delivery, keyword bid management, affiliate tracking, ROI tracking, newsletter and email delivery, ad tracking and ad serving via their leads network of more than 15,000 publishers. The company's affiliate tracking technology is ranked as one of the top performers in the affiliate market. Clients can either use the turnkey automated self-service model or hire the company to manage full-service campaigns for a flat fee.
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Eloqua offers an integrated email marketing and website analytics solution that enables you to manage your online B2B sales lead generation from start to finish. It starts by analyzing and segmenting your prospect database based on their inquiries to you and on-site behaviors. As you learn more about how the lead generating pages on your website perform - using Eloqua's analytics reporting - you can then optimize your landing pages, forms, etc. for better response and lead quality. Then you use Eloqua's email marketing solution to segment your leads and email targeted information to them based upon what they are asking for (obviously) and how they behaved on your site. The whole idea is to create a closed-loop system that turns your website into a lead-churning machine. The solution integrates with leading CRM and SFA applications. Clients include Palm, Verisign, Expedia.com and LinkedIn.
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Whether you're sitting at your desk all day or on the go, a toll-free 800 number can be a real marketing tool. This company offers toll-free numbers that are basically centrally-hosted PBX services. A PBX service - or Private Branch eXchange - is the name for the inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network. For your monthly fee, you get a nationwide toll-free number and all the add-on PBX services, such as multiple extensions, automated order taking, instant call return, fax on demand, call forwarding and so on. For example, you could run a Google AdWords ad listing your toll-free number, automate your sales process and rake in the dough while you're happily hanging out on the golf course or the beach. The XTREME level of service, which includes every bell and whistle, runs $29.95(US) per month plus a per-minute charge of 4.5 cents.
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SendTec is a direct marketing services application service provider. The company's iFactz division offers a patent-pending proprietary media tracking and sourcing system that specializes in pinpointing exactly how your offline media drives users online - and into your customer database. They are able to track "close to 100% of Web activity" from offline advertising including TV, radio, print and direct mail.
Another division, DirectNet Advertising (DNA), is a performance-based digital agency that delivers direct marketing services to online advertisers and publishers. DNA produces Web ads, e-commerce upsells, and opt-in acquisition and retention email campaigns for global clients like IBM, AARP, NBC and AOL. Look at their portfolio for examples of successful campaigns.
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Sales Genie is a Web-based subscription service that provides you with access to sales leads from 12 databases for a flat monthly fee of $250 (US). Instead of purchasing a large list with a dated timeline, a Sales Genie license gives you unlimited access to leads all the time. The company verifies its business database by telephone to validate and update contact information. Consumer data is continually updated and checked against national address lists. Sales leads are stored on Sales Genie's servers for 24/7 access, and records are encrypted during transmission for security. The sales contact manager feature helps you manage your pipeline, schedule follow-ups, prioritize your sales leads, send direct mail or email and more. Sign up for a no-cost day pass to check out the versatility of this application.
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justsell.com is a sales and marketing portal that provides users with no-cost "just published" sales leads plus articles, templates and checklists. You'll need to register in order to be able to view the basic information on the site. You will also have to sign up again for individual modules. In addition to the complimentary information, there are fee-based ebooks for sales teams available from parent company MaxPitch Media with titles like "50 Ways and Places to Find New Business."
Be sure to check out Sales Leads, the no-cost newsletter which is sent out to subscribers every Monday. It includes 50 B2B sales leads targeting companies that have recently conducted important business moves. The leads include decision-maker names, contact details, recent business event description and specific sales opportunity information. View a recent sample on the site. Subscribers Beware: Once you sign up for the newsletter, you do start receiving email ads.
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The folks behind Leadcleaner were agency execs who grew tired of creating the same direct response Web landing pages for their clients over and over again. So they launched this template-driven service that enables you to build customer response pages/online questionnaires for your direct marketing campaigns without any need for technical expertise. You overlay your creative, branding look and feel and qualifying questions over their template to create your customized landing page. The page is hosted at the Leadcleaner site, but they do suggest several creative workarounds if you want the form to appear that it's actually on your site. The technology is designed to assign a score to each respondent based on how closely he or she matches your ideal lead. Back-end reporting tools are part of the package. Service options include the DIY, create your own questionnaire route as well as full-service plans.
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This company offers a variety of lead generation management tools/systems, one of which is called Lead Qualification. This particular system aims to help you follow up on hot leads immediately or within the same day the contact is initiated. The system ranks incoming leads according to your criteria and live-transfers the"hotskies" to your designated salesperson by telephone immediately. To do so they use a technology that is integrated with telephony. You also get a LeadQual Control Center where you can monitor and measure the status of each lead. According to the company, online prospects looking for a service or product fill out "tell me more" forms at an average of three companies and 58% choose the first company that responds to their query.
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