Pipes is a content creation tool (or "mixer") that allows you to aggregate, manipulate, mashup, tag and filter
content from around the Web. Content can be from a variety of sources such as RSS feeds, XML feeds, Google Maps, podcasts,
Twitter, Flickr and other social sharing sites and so on. Your "pipe", or content, is a unique combination of
information that you filter, edit and publish for specific end users -- either for yourself or your subscribers. Think of it
as an old-fashioned clipping service that you can use for your own private edification... or you can take the compilation
that this tool built for you and republish it on your site. Your blended feed showing snippets from other publisher's feeds
does show the source from which it came. Think of it as a byline.
For example, you could filter incoming feeds and posts from all the best search engine marketing blogs and SEM resources
using a keyword tag such as "Google AdWords tips" and get every tip from around the Web the second it is published
(btw, that's a valuable RSS feed to offer to your subscribers if you are an SEO firm). Or you could create your own brand
protection mixer that monitors what the world is saying about your brand, company, product or URL in Google Blogs, Technorati,
IceRocket, Blog Pulse, Yahoo News, MSN News and Google News. This is a must-watch trend for Internet marketers.
|
