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    ROI Marketing Tools & Tactics

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    Who's CallingEmail to a Colleague

    Who's Calling will not only provide a unique 800 number for your advertisement, but they will also tell you how well you are converting your leads to sales and advise on what you can do to improve your ROI. By placing a unique Who's Calling-managed toll-free number in each place you advertise, you will be able to use their Web-based call measurement and monitoring tools analyze inbound calls, identify revenue opportunites, break down call inquires by the hour or day to see which ads generate calls and reallocate advertising spend that is not producing leads. In addition, their specialists will listen to your sales staff respond and evaluate their performance based on industry standard criteria as well as critique their call handling performance and help you identify missed business leads. The 800 number rings into your business as usual, and all reports and analysis can be sent to you by email or by fax in addition to your Web-based campaign tool.



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    Last Updated: Friday, February 3, 2012



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