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ROI Marketing Tools & Tactics Result(s): 21 - 22 of 22
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WebTrends offers Web analytics and marketing performance management tools and solutions, and they have a comprehensive library of web analytics and marketing performance management resources available as well. Their resource center can be browsed by topic: Retail, Financial Services, Search Engine Marketing, Email Marketing, Segmentation, Conversion, Marketing Campaigns and Web Analytics 101 are the topic areas. Within each you will find beaucoup whitepapers and guides, Webcasts and industry news and articles pertaining to each topic. This editor is a fan of the Retail, Conversion and Email Marketing topic zones, all of which have contributed to continuing success as an e-commerce marketer. In the Web Analytics 101 section, you can also find and meet with members of a WebTrends User Group near you.
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Who's Calling will not only provide a unique 800 number for your advertisement, but they will also tell you how well you are converting your leads to sales and advise on what you can do to improve your ROI. By placing a unique Who's Calling-managed toll-free number in each place you advertise, you will be able to use their Web-based call measurement and monitoring tools analyze inbound calls, identify revenue opportunites, break down call inquires by the hour or day to see which ads generate calls and reallocate advertising spend that is not producing leads. In addition, their specialists will listen to your sales staff respond and evaluate their performance based on industry standard criteria as well as critique their call handling performance and help you identify missed business leads. The 800 number rings into your business as usual, and all reports and analysis can be sent to you by email or by fax in addition to your Web-based campaign tool.
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Tuesday, September 7, 2010 | |
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