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ROI Marketing Tools & Tactics Result(s): 21 - 24 of 24
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This provider of online business optimization software features a top-flight resource center on measurable marketing. Here will you find guides, Webinars and case studies detailing how major players like Classmates.com and JetBlue go about improving their conversion rates and other key metrics. Two best practices guides of special measurable marketing interest are: "Measure What Matters - Defining Key Performance Indicators and Driving Business Performance using Dashboards and Alerts" and "Search Engine Marketing: Maximizing Profit with Web Analytics".
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ThinkMetrics is a UK-based Web analytics company that happens to offer an excellent series of articles on getting the most from your website and your analytics practices. Each article is accompanied by a time estimate so you can understand your own return on investment should you wish to read on. For example, "Improving Sales without Increasing Costs" will tell you in 10 minutes how Motoreasy quadrupled sales without increasing their marketing spend by improving the sales performance of their website. In 5 minutes, you can learn how "Targeted Email Can Generate Nine Times More Revenue". In 4 seconds, you can be done with this review and move on. ;)
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WebTrends offers Web analytics and marketing performance management tools and solutions, and they have a comprehensive library of web analytics and marketing performance management resources available as well. Their resource center can be browsed by topic: Retail, Financial Services, Search Engine Marketing, Email Marketing, Segmentation, Conversion, Marketing Campaigns and Web Analytics 101 are the topic areas. Within each you will find beaucoup whitepapers and guides, Webcasts and industry news and articles pertaining to each topic. This editor is a fan of the Retail, Conversion and Email Marketing topic zones, all of which have contributed to continuing success as an e-commerce marketer. In the Web Analytics 101 section, you can also find and meet with members of a WebTrends User Group near you.
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Who's Calling will not only provide a unique 800 number for your advertisement, but they will also tell you how well you are converting your leads to sales and advise on what you can do to improve your ROI. By placing a unique Who's Calling-managed toll-free number in each place you advertise, you will be able to use their Web-based call measurement and monitoring tools analyze inbound calls, identify revenue opportunites, break down call inquires by the hour or day to see which ads generate calls and reallocate advertising spend that is not producing leads. In addition, their specialists will listen to your sales staff respond and evaluate their performance based on industry standard criteria as well as critique their call handling performance and help you identify missed business leads. The 800 number rings into your business as usual, and all reports and analysis can be sent to you by email or by fax in addition to your Web-based campaign tool.
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