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Public Relations Online Result(s): 11 - 13 of 13
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Guru-in-training Bill Stoller has parlayed more than 20 years of PR expertise into this valuable resource for publicity hungry entrepreneurs. His core product, "Free Publicity," is a monthly zine that features press opportunities, tools of the trade, journalist profiles and analysis of current news and events from a publicist's perspective. This gem will cost you -- a subscription is $97(US) per year, but a free sample and lots of other goodies are available at the site. After cruising through the first-hand tutorials on dealing with the fickle media, reviewing the daily press release feed for inspiration and perusing the PR Hall of Fame, you may decide that this guru knows his stuff.
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Just when you think you have it straight, there's yet more advice on how to put together a press release that gets noticed. In this case, it's good advice. Krista L. Mohr, President of MarketInk, offers 10 all-business tips in this oldie but goodie to help you get the most attention for your press release. Capture attention with a headline, include an analyst or customer quote, let the bigwigs in your company speak, and more... read on for a primer and an example of a well-written and formatted press release.
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Ms. Manners meets PR. Like it or not, PR professionals and the press need each other. Discover the journalists' side of the story through this great tutorial by the Internet Press Guild on how to take care of Internet journalists. Compiled by IPG's Esther Schindler "to save our sanity" and to "enhance our ability to work together," you'll learn to never send unsolicited email attachments to a journalist and that if you must use PowerPoint to get across your message, limit it to five slides. And for heaven sakes, never follow up an email to a reporter with a phone call asking if he or she received said email. Amen.
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Tuesday, September 7, 2010 | |
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