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Public Relations Online Result(s): 1 - 10 of 13
Burrelle's has been providing press monitoring and clipping services since 1888. They have moved comfortably into the 21st century in terms of incorporating technology to maintain and expand their services. BIO (Burrelle's Information Office) digitally delivers clippings, archives and more daily. They also offer a Web monitoring service to track news and mentions of your company on the Web, including those found in online message boards and Web logs. And they offer the Media Database Online (MDOL), which is a service that allows you to build your own media lists, manage your own media campaigns and distribute your own press releases via the Burrelle's network. A merger with industry giant Luce Information Services has only expanded the company's reach - the Burrelle's/Luce media database includes over 60,000 media outlets and more than 300,000 contacts.
Business Wire's news wire circuits enable you to target your press releases to select audiences based on your geographic and industry market needs. While they do have a strong business/financial industry focus (hence the name), the company also targets niche markets with services such as AutomotiveWire, BioWire2K, EntertainmentWire, HealthWire and SportsWire. Press release distribution runs around $120(US) for a metro city circuit (with the exception of NYC, which is approximately double the price).
CornerBarPR is a PR and communications resource site wrapped around a media contact database. In terms of content, you'll find how-to tips and techniques and unique perspectives on the PR industry. Although some of the sections have not been updated recently, the existing information is still quite valuable. You will also find an offer for access to their 65,000-member media database, Contacts on Tap, for a $695(US) yearly fee. Unlike many other media database services, they do offer a complimentary 15-day trial.
This slick Internet-to-media news distribution service allows you to customize your own target lists and fax or press releases anywhere in the world 24 hours a day for $0.25(US) cents a page per fax and $0.15(US) cents per email. You can easily target your media, be they magazines, daily or weekly newspapers, broadcast TV stations, cable TV stations, cable TV shows, radio stations, radio talk shows or news services and syndicates. The site's Media Jumpstation section is a handy media database for research purposes as well. Get the word out now!
Infocom Group specializes in providing high-level intelligence to public relations professionals. Newsletters, media directories and media relations conferences are some of the resources offered. There are paid services such as the Bulldog Reporter (a business media placement newsletter for PR pros) and the National PR Pitch Book (a "how to pitch the media" guide). In addition, there are also services you don't have to pay for, in particular two newsletters worth checking out: 1) "Winning PR Campaigns" presents a series of effective PR case studies; and 2) "Journalists Speak Out on PR" goes to the source and offers tips on how to pitch and what journalists are looking for in terms of story ideas and experts. There are many good resources, free trials and deals here, although they are a bit incoherently presented on the home page.
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Jim Romenesko's Media News posts the latest media news and commentary on a daily basis. It includes behind-the-scenes stories and insider views that you probably won't find anywhere else all in one place.
There's a wealth of interesting tools and information here, so cruise
around the site and related links to other content on PoynterOnline. For example, use the search tool named "Nelson" to search 221 journalism sites at once on your topics of interest. It spiders 221 newspaper and resource sites and can be set to return results sectioned by beat, media type or even geographically.
This essential index is where you can find links to virtually every single newspaper in the United States, plus links to all the top magazines, TV, cable and radio stations by state. You'll also find news services, media reports, marketing research and lists of news sites galore. It's a great place to start your media research.NewsLink's sister site, the American Journalism Review , is a highly regarded national magazine that covers all aspects of print, television, radio and online media - specifically in terms of how the media covers stories and trends, which is essential information for savvy PR professionals.
J.R. O'Dwyer is an industry icon, probably the oldest living and breathing PR person left. His print directories of PR firms, PR executives and corporate communications companies are second to none. Alas, access to his most excellent website, which is jam-packed with articles and insider tidbits, is now available by subscription only, which runs $295(US) per year. You can get a monthly pass for $25(US) if you'd just like to do some quick research. It's well worth it.
Looking for a free press release distribution service that distributes your news through the Web and via email? Check out PR Web. Add and edit your release online, and await the thumbs-up of PR Web's editorial staff (who approve all press releases to cut down on the spam monster). You can also search the PR Web press release database (which contains thousands of business and industry press releases) for inspiration or study up with the handy press release tutorials and FAQs that can be found at the site.
PRWeek features the latest public relations news, analysis and campaign reviews. In addition, long-established international editions mean you'll also find strong coverage of the European, Asian and international public relations business. Some of the content is available to the public, and some of it is available only to subscribers. Prices vary for subscriptions, depending on which edition(s) you are interested in and where you are subscribing from. Actually, the entire subscription process could use a bit of organization, so don't despair if you can't figure it out the first time. If you are in the US purchasing a national PRWeek subscription, it will cost you $128(US) per year. Luckily, one of the most valuable aspects of the site - the excellent PR job bank - is open to all. You'll find job listings from all the well-known PR firms and other top companies with open communications positions.
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Last Updated: Thursday, June 13, 2013
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