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PPC (Pay-per-click) Advertising Resources Result(s): 21 - 30 of 32
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This site provides a guide to the main PPC search engines out there, complete with brief descriptions of their programs. If you're wading your way through the morass of information on this industry, you'll appreciate their at-a-glance Pay Per Click Search Engine Comparison Chart, which details the top PPC engines in terms of minimum bid, initial deposit required and general statistics. It also has a section on the growing number of PPC options for publishers (such as Google AdSense), should you happen to find yourself on the other side of the equation and want to find ways to make money from your site.
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Don't know your Sprinks from your Kanoodle? This site is a guide to all the pay-per-click search engines. Only a few of the big guys matter in terms of traffic and effectiveness, but this site is interesting because of the individual search engine reviews, which explain how each one works. In addition, you will find links to specialty pay-per-click search engines that you might not have known existed. When you start to feel overwhelmed, a recap of the many tools that are available to manage and optimize your pay-per-click search engine listings could be a real time- and sanity-saver.
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Unlike various dumbed-down "copycat" pay-per-click how-to's, this ebook on how to get the most out of Google AdWords is offered by a top-notch professional who has experience in helping high-tech companies market themselves to niche business clients. The course offers screen shots and other helpful aids, and while it does cost a bit of money - pricing starts at $49(US) - there are also some free tidbits (including a five-day email "tutorial") that you can access on Marshall's site to help you decide whether to buy the course.
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ProtoShare is a collaborative Website development tool. It improves overall team communication and allows all stakeholders (in our case, clients, marketing
and design) to comment on test Web pages before deploying Web development resources, which reduces rework later. It's simple to use and browser-based and works
in real time. At time of writing, a complimentary 30-day trial was available.
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Quigo offers an auction-based PPC network to manage your advertising bids across content sites and their email newsletters. So let's say you want to advertise with ESPN.com, PGA.com and Forbes.com. Or you are going after a different demographic and the combination of Star magazine, USAToday.com and eDiets.com appeals to you. You would use Quigo's AdSonar service to target, deliver and analyze your advertising buy. You can target nationally or locally or by vertical category, specific keywords, etc. Your ads will appear as sponsored links across your selected sites in Quigo's network of major content publishers. At the time of writing, Quigo was generating a lot of buzz in the media because its huge network of online content partners was starting to challenge Google's AdWords contextual advertising program. One of the interesting aspects of this particular service is it allows you to be very specific about where your ads are placed, down to the exact desired page on any content partner.
If you want to also manage your paid search campaign, you would use Quigo's FeedPoint service. FeedPoint integrates with Yahoo! and with most shopping search engines (not surprisingly, they do not partner with Google). However, e-commerce marketers will be interested to know that FeedPoint will automatically spider your product pages and organize and deliver your information as required by each shopping search engine.
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Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry.
The site is led by veteran journalist Danny Sullivan, formerly affiliated with Search Engine Watch.
Specifically, the paid-search column is an excellent place to learn paid-search strategies, as well as a way to get insight on many
tricky paid-search issues like bid management, landing pages, tracking issues, quality score considerations and a whole lot more.
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Snap is a very interesting search engine contender that offers PPA (Pay Per Action) advertising. You pay only when you get the action you want from your visitor, such as a purchase, download, registration, subscription, lead or just a click. You can choose a fixed cost per action or a variable cost per action (ie., a percentage of any sale). The search engine itself incorporates clickstream data from 1 million Web surfers into its results, so its unique interface fills in the most likely search term as you type in your query, which allows you to refine your search before you even start. The company makes all advertising data openly available, so you can actually search by advertiser and pull up a day-by-day summary of how much that advertiser has earned on its PPC campaign. You can also review aggregate trends, search trends and much more -- check out the "Statistics" section to do so. This may be a good thing or a bad thing, depending on your point of view, but it's definitely a opportunity to educate yourself. This Idealab-backed venture is well worth a visit (before everyone else catches on).
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What role do the Yellow Pages play when you can Google up a local locksmith or buy tonight's movie tickets on your cell phone? Verizon is keeping the category competitive -- at least on a business level -- by offering P-P-C advertising on SuperPages, their Internet Yellow Pages. To keep things simple for businesses that might choose to go P-P-C, participating advertisers bid at the category level rather than at the keyword level (although they can choose the keyword combinations under which they'd like their P-P-C ad to appear).
Browsers viewing SuperPages see P-P-C ads on a results page as follows: first, three national P-P-C advertisers are listed, then three local P-P-C advertisers, then advertisers from SuperPages' established fixed-fee plan and then advertisers from their A to Z listings. Kudos to Verizon for being the first to apply a P-P-C model to the old, stodgy world of Yellow Pages advertising. However, let's hope for the addition of tools that will help searchers find the most relevant results. For example, a sample search for bakeries in NYC turned up 471 results, and none of the top advertiser listings were local enough to be useful. In contrast, at CitySearch (which at the time of this writing does not offer P-P-C advertising) results can be refined to city blocks; at Google (which does offer local P-P-C advertising), results can be refined by zip code. Food for thought.
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If you, like this editor, go cross-eyed from trying to analyze all your Google AdWords analytics, you will appreciate this dashboard tool. It takes all your AdWords campaign data, runs it through a spin cycle, and then outputs everything into neat and colorful charts and graphs and line gauges and heat maps, oh my. Therefore, you can visually spot trends and problems as opposed to trying to intuit them from Excel columns. The dashboard illustrates immediate results, such as campaign, ad group and keyword performance, as well as trends over time. You can click on any of these items to drill down further.
Tip: The output of this dashboard can easily be used for PowerPoint presentations to upper management when you need them to sign off on increasing next quarter's PPC budget.
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WebmasterWorld is a forum chock-full of useful PPC information. For information on PPC advertising across all engines, we frequent the
areas listed below. This is also a great place to post PPC-related questions. Forum moderators are pretty knowledgeable.
- MSN/Microsoft adCenter: News and discussion around MSN adCenter
- Yahoo! Search Marketing Pay-Per-Click Advertising: Information on Y!SM and the Yahoo Panama system.
- Google AdWords: Google AdWords news, AdWords API, and general Google PPC topics.
- Pay-per-Click Engines: General PPC topics and alternative engines such as Kanoodle.
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