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PPC (Pay-per-click) Advertising Resources Result(s): 21 - 30 of 36
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This site is a useful compendium of PPC-focused content and reviews of major PPC engines. In addition to valuable information and articles from industry leaders, it also features a network of PPC-focused blogs. Read on and you will find a blog devoted to the topic of local search as well as regularly updated blogs from the site's editors: Duncan Perry, Kevin Gold, James Colborn and Eli Feldblum. Between them you will find a plethora of helpful short posts on PPC as related to advertisers, the industry at large, new tools and services and trends.
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A good PPC-focused blog is difficult to find, since many of the fine SEM blogs out there are not soley devoted to pay-per-click. That's why we like this blog, which focuses on PPC trends and news from both big and small players. We also like it because it's out of the UK, which means the interesting, oft-times more advanced experiences of non-US companies and non-US technology make up a big part of content. We also like the fact that the author takes a self-described "cynical" view of the marketplace, which is much more realistic than some of the hyperbolic "make millions in milliseconds" views we've encountered.
At the time of writing, interesting posts included 1) The pros and cons of Google AdWords "preferred cost bidding", a feature that allows you to set the cost you'd "prefer" to pay rather than a maximum bid for keywords. BTW, this puts the onus of figuring things out on the advertiser rather than letting the market dictate your costs for better or worse; 2) A review of AOL's white label version of Adwords, which allows AdWords advertisers to bypass Google and go directly to AOL, giving advertisers more choice and more control over their AOL/AdWords campaigns. Worth a visit.
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This site bills itself as "the complete guide to pay-per-click search engines" and it lives up to its promise. What separates its from the all-too-many PPC link piles out there are its thoughtfully written reviews of all the big and small PPC search engines. We also appreciate its directory of PPC tools, which features considered reviews of dozens that approach PPC from every angle: keyword comparison tools; statistical analysis tools; research tools; etc. This site is the venture of MordComm, a NYC-based SEM firm.
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This site provides a guide to the main PPC search engines out there, complete with brief descriptions of their programs. If you're wading your way through the morass of information on this industry, you'll appreciate their at-a-glance Pay Per Click Search Engine Comparison Chart, which details the top PPC engines in terms of minimum bid, initial deposit required and general statistics. It also has a section on the growing number of PPC options for publishers (such as Google AdSense), should you happen to find yourself on the other side of the equation and want to find ways to make money from your site.
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Don't know your Sprinks from your Kanoodle? This site is a guide to all the pay-per-click search engines. Only a few of the big guys matter in terms of traffic and effectiveness, but this site is interesting because of the individual search engine reviews, which explain how each one works. In addition, you will find links to specialty pay-per-click search engines that you might not have known existed. When you start to feel overwhelmed, a recap of the many tools that are available to manage and optimize your pay-per-click search engine listings could be a real time- and sanity-saver.
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Unlike various dumbed-down "copycat" pay-per-click how-to's, this ebook on how to get the most out of Google AdWords is offered by a top-notch professional who has experience in helping high-tech companies market themselves to niche business clients. The course offers screen shots and other helpful aids, and while it does cost a bit of money - pricing starts at $49(US) - there are also some free tidbits (including a five-day email "tutorial") that you can access on Marshall's site to help you decide whether to buy the course.
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PPCBidTracker works around the clock to manage keyword bids in multiple pay-per-click engines. It will automatically track and update bids to maintain your desired keyword placement or it can be programmed to lower your bids during pre-specified times of day. PPCBidtracker tracks keyword bids at Overture, Overture UK, Overture DE, Overture FR, FindWhat, Kanoodle, Ah-Ha, Searchfeed, Google, Enhance, Epilot, Espotting UK, Espotting DE, Espotting FR, Espotting ES and Espotting IT, and the list is growing daily. The benefits of using this type of service versus the in-house tools provided by many of the search engines are: 1) This tool is much more sophisticated than most of the current search engine offerings; and 2) Your maximum bids are kept private (ie., out of the search engine system) so your competitors cannot easily outbid you. Pricing is based on the number of keywords in your PPCBidTracker account and the number of daily bid reviews you desire. For example, review 100 keywords 6 times a day and you will pay $89.95(US) per month; review them 48 times daily and the cost is $399.95 per month. International pricing is also available.
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ProtoShare is a collaborative Website development tool. It improves overall team communication and allows all stakeholders (in our case, clients, marketing
and design) to comment on test Web pages before deploying Web development resources, which reduces rework later. It's simple to use and browser-based and works
in real time. At time of writing, a complimentary 30-day trial was available.
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Quigo offers an auction-based PPC network to manage your advertising bids across content sites and their email newsletters. So let's say you want to advertise with ESPN.com, PGA.com and Forbes.com. Or you are going after a different demographic and the combination of Star magazine, USAToday.com and eDiets.com appeals to you. You would use Quigo's AdSonar service to target, deliver and analyze your advertising buy. You can target nationally or locally or by vertical category, specific keywords, etc. Your ads will appear as sponsored links across your selected sites in Quigo's network of major content publishers. At the time of writing, Quigo was generating a lot of buzz in the media because its huge network of online content partners was starting to challenge Google's AdWords contextual advertising program. One of the interesting aspects of this particular service is it allows you to be very specific about where your ads are placed, down to the exact desired page on any content partner.
If you want to also manage your paid search campaign, you would use Quigo's FeedPoint service. FeedPoint integrates with Yahoo! and with most shopping search engines (not surprisingly, they do not partner with Google). However, e-commerce marketers will be interested to know that FeedPoint will automatically spider your product pages and organize and deliver your information as required by each shopping search engine.
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Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry.
The site is led by veteran journalist Danny Sullivan, formerly affiliated with Search Engine Watch.
Specifically, the paid-search column is an excellent place to learn paid-search strategies, as well as a way to get insight on many
tricky paid-search issues like bid management, landing pages, tracking issues, quality score considerations and a whole lot more.
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Friday, September 3, 2010 | |
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