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PPC (Pay-per-click) Advertising ResourcesResult(s): 11 - 20 of 30
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You know all about Google AdWords and Overture, but what about other, smaller PPC ad networks? Depending upon their reach and audience demographics, they may provide an excellent bang for your buck. The trick is to learn as much as you can about who's advertising and who they're reaching. GenieKnows.com is one such search engine and ad network that offers bid-based PPC campaigns. And they have a very cool tool to help you evaluate their PPC services. Do any search on the site, such as "Internet Marketing" and then click on the "Check Current Bids" button. Yes, you will find a list of all the current advertisers for that keyword or phrase, plus how much each one is paying (Verisign rings in at the number one spot in our example, at the cost of $2.12 per click). At the time of writing, the company was providing targeted search traffic for 2,500 advertisers with 1 billion monthly searches.
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Are you an early adopter who's moving into Google AdWords advertising on mobile devices? Whether you are gung ho for the idea or just beginning to wrap your head around it, the concept should be on your radar screen. Google conveniently offers this tool so that you can check out what your AdWords ads would look like on a variety of mobile platforms and devices in virtually any language. You choose the device, provider and language and input a keyword or phrase. Out pops a list of AdWords ads using those keywords, optimized for mobile. You could simply key into your own ad to preview them, but conceivably you can also use the tool to find by keyword any current AdWords ads that are active within Google at the time of input.
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If you're a business-to-business advertiser, you might feel like the world of P-P-C advertising isn't entirely relevant, as much of it is focused on consumer Web searches. Enter IndustryBrains, an innovative P-P-C network exclusively focused on B2B advertising in specific industry categories. Participating sites where your ad can appear include Infoworld, ComputerWorld, PC Magazine, EETimes, Network Magazine and BusinessWeek. You specify your target audience and bid on appropriate keywords; your ad appears on the appropriate sites whenever a site visitor searches for that particular keyword or phrase. IndustryBrains also offers P-P-C advertising opportunities within industry-specific B2B directories, where you can bid to have listings touting your white papers, case studies, webcasts and the like appear within the context of appropriate research queries.
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Want the inside track on Google AdWords? Head on over to this blog, which is published by the fine folks behind Google AdWords. You won't find insider trading secrets, but you will find information on the latest enhancements, responses to advertiser questions, tips on getting the most from AdWords and links to relevant tools and articles that they've run across in their travels. Within the blog itself you will also find an option to have all posts sent to you by email, should you prefer that method of delivery. At the time of writing, featured posts included a summary of updates to the AdWords dashboard and the 411 on how to easily configure custom reports within the system, as well as other troubleshooting tips you won't want to miss.
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This company, which is a division of Direct Response Technologies, provides an all-in-one PPC keyword tracking, click auditing and keyword bid management tool. The software enables you to manage search engine keyword buys and manage bids from one central location, and it integrates with Overture, Google AdWords and all the main PPC engines and programs. The basic program includes the ROI Tracker, Click Auditor and Keyword Builder tools. Priced at $99(US) per month, it covers one domain and up to 75,000 "actions" (clicks tracked) per month. You will have access to reports detailing keyword performance, sales, conversion and so on, as well as click fraud reports and a keyword brainstorming tool. The advanced program, billed at $199 per month, doubles the amount of actions allowed and includes bid checking and changing. You can apply at the site for a demo account to test and comparison shop the tools for yourself.
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If there is a single "go to" guy in the PPC world, Andrew Goodman is that guy. He knows his stuff better than anyone else we know. In addition to being a highly sought-after speaker at all the SES shows, he culls his knowledge for us in his "Google AdWords Handbook". It's like attending one of his sessions, because it is jam-packed with hundreds of tips and tactics that will jumpstart or improve your PPC campaigns. In addition to the book, which you can purchase here, you receive a subscription to his Page Zero Advisor newsletter, updates on Google's Quality Score ad ranking system and a copy the "Yahoo Search Marketing Handbook", which was written by his trusted and dedicated associate Mona Elesseily. Regular readers of this newsletter know that we rarely endorse individuals or firms - Andrew Goodman is a worthwhile exception.
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This site is a useful compendium of PPC-focused content and reviews of major PPC engines. In addition to valuable information and articles from industry leaders, it also features a network of PPC-focused blogs. Read on and you will find a blog devoted to the topic of local search as well as regularly updated blogs from the site's editors: Duncan Perry, Kevin Gold, James Colborn and Eli Feldblum. Between them you will find a plethora of helpful short posts on PPC as related to advertisers, the industry at large, new tools and services and trends.
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A good PPC-focused blog is difficult to find, since many of the fine SEM blogs out there are not soley devoted to pay-per-click. That's why we like this blog, which focuses on PPC trends and news from both big and small players. We also like it because it's out of the UK, which means the interesting, oft-times more advanced experiences of non-US companies and non-US technology make up a big part of content. We also like the fact that the author takes a self-described "cynical" view of the marketplace, which is much more realistic than some of the hyperbolic "make millions in milliseconds" views we've encountered.
At the time of writing, interesting posts included 1) The pros and cons of Google AdWords "preferred cost bidding", a feature that allows you to set the cost you'd "prefer" to pay rather than a maximum bid for keywords. BTW, this puts the onus of figuring things out on the advertiser rather than letting the market dictate your costs for better or worse; 2) A review of AOL's white label version of Adwords, which allows AdWords advertisers to bypass Google and go directly to AOL, giving advertisers more choice and more control over their AOL/AdWords campaigns. Worth a visit.
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This site bills itself as "the complete guide to pay-per-click search engines" and it lives up to its promise. What separates its from the all-too-many PPC link piles out there are its thoughtfully written reviews of all the big and small PPC search engines. We also appreciate its directory of PPC tools, which features considered reviews of dozens that approach PPC from every angle: keyword comparison tools; statistical analysis tools; research tools; etc. This site is the venture of MordComm, a NYC-based SEM firm.
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This site provides a guide to the main PPC search engines out there, complete with brief descriptions of their programs. If you're wading your way through the morass of information on this industry, you'll appreciate their at-a-glance Pay Per Click Search Engine Comparison Chart, which details the top PPC engines in terms of minimum bid, initial deposit required and general statistics. It also has a section on the growing number of PPC options for publishers (such as Google AdSense), should you happen to find yourself on the other side of the equation and want to find ways to make money from your site.
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