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Online Sales Lead Generation ResourcesResult(s): 1 - 10 of 10
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This WSJ, Amazon and NYT best-selling book, "Call to Action", presents an overview of the principles and tactics of conversion rate marketing as developed and practiced by Bryan and Jeffrey Eisenberg, founders of Future Now, Inc. At the end of the day you need to convert a lead to sale... or what's the point? This book will help you do just that. Within these pages, Bryan and Jeffrey walk you through the five phases that comprise website development, from the critical planning phase through developing structure, momentum and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience in the trenches. Well worth reading, and sample chapters are available at the site.
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Corvent is a company that works with clients to plan, design and execute Web seminars that deliver measurable business results - in other words, sales leads. In addition to needing the technology to pull off a successful Webinar, at the end of the day your strategy must be in place from start to finish in order to really make this form of lead generation pay off. To see how it's done, visit this site and sign up for a complimentary Webinar. From the registration process and presentation of the material to the follow-up touchpoints, it's a system any Internet marketing professional can learn from.
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Want to tap into the coupon-hungry masses online? How about inserting a fraud-proof, individually trackable coupon uniquely targeted to each recipient's express interests into your next email marketing message? This Coupons, Inc. technology is a boon for CPG companies that want to track individual redemption activity from email message right to the cash register. No matter what your business, you too can tap into the power of coupons, as the company also offers the ability to put together a targeted email list via their wide network of coupon websites and marketing programs. Create your own coupon, insert and email -- it's lead generation with the twist of a coupon incentive to drive open rates and customer acquisition.
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If you want to market to prospects who are rabid about your kind of information, an RSS feed should be in your near future. Let's take DealCatcher as an example, which offers an RSS feed that will deliver to you the latest deals and bargains the second they become available. RSS (Really Simple Syndication) is an XML-based file format for distributing and aggregating Web content. Using RSS, website providers can easily create and send feeds of data to users. Recipients must use an RSS news aggregator to collect, update and read RSS feeds, and millions of people are doing so, whether through Web-based readers, stand-alone applications or readers that are incorporated into email programs like Outlook or Web-enabled cell phones. As more and more people discover RSS capabilities within their email applications and browsers, count on the use of this medium to increase exponentially (in the very foreseeable future).
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The Entrepreneur.com website offers self-serve market research tools from Third Wave Research, which is a spin-off of the Applied Population Laboratory at the University of Wisconsin-Madison. Utilizing US Census data, these tools deliver stats on demographics, demographic trends, household spending, business profiling and product spending for the entire US in real-time, at no cost. Want to know just how cool these tools are? Go to Tool Demo, enter your zip code, and receive a demographic profile of your neighborhood, projected to the year 2008. Eye opening!
You can use the tools at no cost as long as you view the entire US as your selected geographical base. If you want to conduct segmented marketing (arguably the real power of this software), you can either subscribe to the Research Tools on an annual basis, or purchase single reports. See the Tools Overview page for pricing.
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PR Leap offers a no-cost way to get the word out about your latest sensation using the tried-and-true method of public relations. PR Leap will post a full text version of your press release on its site. From there, it can get picked up by the news syndication services that are constantly crawling the PR Leap site for new content (such as Moreover and Google News). In addition, PR Leap provides its content as an RSS feed, so feed aggregators like Bloglines, MyYahoo, NewsGator and so on may pick your release up and present it to subscribers whose interests intersect with your content. If you want to guarantee pick up, you can pay a small fee for a top position on that day's release line-up and inclusion in that day's RSS feed.
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If you want to reach local retail shoppers, you might want to check out this site. ShopLocal.com was specifically created to connect the millions of Internet shoppers who prefer to buy at a nearby store with those nearby stores. Shoppers simply type in a zip code, and within seconds they can see what's being promoted at local stores (you can also search by item, by store, by store circular or by category). Check out your zip code to see who's advertising (be sure to narrow the search range to the appropriate proximity). For example, within one mile of NYC's 10012 zip code the participating retailers are Circuit City, CVS, Radio Shack, Ace Hardware and Staples. The ShopLocal service is available directly as well as on more than 150 national newspaper sites, portals and shopping sites. You must contact the company for advertising rates.
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According to eMarketer, more than half of those online will go to websites recommended by family members and friends. By offering "tell-a-friend" technology like you will find at this site, not only do you make it easy and obvious for others to recommend you, but you will also have access to daily statistics on which pages of your site are being recommended, how often pages are being recommended and the messages that your site visitors send with their recommendations. At this site the basic service is gratis, but includes co-branding in the call-to-action button. For your very own custom-branded button, the complete service runs $8.95(US) per month.
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At USAData, you can build a mailing list of targeted consumer (or business) sales leads in minutes. To build your list online, simply walk through a series of increasingly targeted choices and you'll focus in on your ideal prospects with laser-sharp efficiency. You can designate geographic regions or even specific zip codes, and then you can pick your ideal age range and other demographics within those geographic regions. For example, this editor decided to focus on female PC owners within 3 metropolitan zip codes. In a matter of seconds, I learned that USAData could provide a list of 3,075 physical mailing addresses that fit my needs for a total cost of $272.14(US), which could be downloaded immediately upon credit card payment. The highly refined data for these nifty mailing lists comes from Acxiom's InfoBase, a comprehensive collection of US consumer, business, and telephone data covering more than 100 million prospects.
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YaYa Media creates advertiser-sponsored interactive entertainment solutions - otherwise known as advergames - that are used as branding and acquisition tools. It's an increasingly popular strategy, especially when targeting the all-important 18-34 year old demographic. Their client list includes companies like BMW, Daimler-Chrysler, Dupont, Ford, Pepsi, Heinz, Merrill Lynch, Kmart and Radio Shack. It's interesting to note that case studies on the site include campaigns targeted to women aged 35-49 (for Chrysler) and games used as interactive b2b training tools (for Jeep and Dodge dealers). The resulting numbers are very impressive - people do indeed spend 5, 10 or even 20 minutes playing the games. They also frequently pass them along to friends and/or take the next step and share information with the advertiser. Visit the site for details.
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