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Online Event Marketing ResourcesResult(s): 1 - 8 of 8
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Want to find out how the red hot trend of podcasting can work for your business? Audible.com has been in the business of producing audio content for years. They are now extending their expertise to the world of podcast management with an infrastructure for circulation control, paid subscriptions and advertising management. At this site you can request a white paper entitled "Creating Revenue from Downloadable Audio" to start thinking about how to incorporate podcasting into your marketing mix.
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So you wan to have a contest but your creative juices aren't stirring. Visit this contest and sweepstakes directory to jumpstart your brainstorming, because you'll find every contest under the sun from (seemingly) just about every company in the universe. Sign up for their RSS feed to have the latest and greatest delivered right to you...although it is worth a visit to the site to see the big-name companies that are advertising their contests and promotions as well. All in all, a contest mecca to note.
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If you are intrigued by the concept of online contests and promotions and think your company could benefit from this type of interactive online event, Corsis MT offers templated solutions on an ASP basis that you can tap right into. Their ready-to-go promotion engines include sweepstakes, instant win games, sports games, recipe contests, trivia contests, create-a-comic contests and more. With their plug-and-play modules you can dive right in, or you can have them create a custom project for you. To get a sense of the impact these type of promotions can have, visit the dozens of demos on their site. Clients include Best Buy, Cool Whip, DiGiorno Pizza, Fed Ex, Kraftfoods.com, McDonald's, Nokia and more.
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Anyone who's a fan of Lance Armstrong knows that he launched the rubber wristband trend with his sporty yellow "Livestrong" wristband, which millions wore in his support while he bicycled to Tour de France history and raised money for cancer victims. The wristband has since become a symbol of support for causes of all kinds. You, too, can promote your cause with custom-molded silicon wristbands that will feature your message (keep it short) in your color of choice. Be sure to have 1,000 friends to hand them out to, because that's the minimum order (at .99 cents a pop). And this item is hot. If it doesn't suit you, check out the military spec promotional dog tags -- or any one of the other 60,000 promotional items you will find at this site.
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Etailer Bluefly developed this blog as a promotional tool for its e-commerce site. Fashionably newsy posts offer trendy commentary on the subject of style -- who's wearing what and the latest designers and trends. Link to the news articles behind the posts for more information, and then, if you're still interested, click on the link to the related fashion item on Bluefly -- and buy. It's an interesting approach to spurring online sales with a blogging twist.
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Jack Morton Worldwide is an international agency that specializes in experiential marketing, which is the new term for event marketing on a grand scale. They have created marketing events for some of the world's largest companies, including Avon, National Geographic and British Airways. A quick glimpse at their featured projects or a read through their email newsletter (also available online) will fill you with promotional and public relations ideas to help you take your own event to the next level. The site itself is a great marketing experience and worth surfing through for inspiration. While you're there, download their white paper on "Designing the Customer Experience" and their "Experiential Marketing Survey" to learn more.
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Want to find out who's doing podcasts right now? This directory of podcasts by topic is a good place to start -- or to promote your own podcast. Search by keyword, host, episode, location or title. For example, if you pick the topic of "business", you'll find (at the time of writing) 187 podcasters to choose from, including the SBA Network of business coaches, who tackle topics like guerrilla marketing online, The Journal of Medical Practice Management, which instructs on healthcare policies, and the Internet Business Blog, which rings in with "Using Site Maps for Better Search Engine Results" and similar issues. Keep an ear on this site.
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Witness one of the first big brand names to adopt podcasts as a marketing tool -- at this site you can listen to Purina's animal advice programming on your computer or mobile media player. Makes sense... their "Ask the Vet" radio broadcasts have had a loyal following for years. Purina is also making tracks in other innovative ways -- you can download a "meow" or "woof" ringtone for your cell phone or sign up for their RSS feed, or even create a customized book cover online that features your favorite fuzzy, four-legged friend. Four paws up. :)
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