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Media Buying & Planning Tools ResourcesResult(s): 1 - 10 of 30
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AdGooroo offers a suite of Web-based tools for search marketers. There are many such tools out there, but we found this one to be quite interesting. Not only can you expect all the usual ways to monitor, manage and optimize both paid and natural search results, but you can also use their Trademark Monitoring service to specifically analyze and record activity on trademarked terms. It also claims to be able to search for and deliver the specific keyword phrases, ranked by popularity, that your competitors' site visitors are using to get to your competitors' sites. To do so, they purchase anonymous panel data from outside companies and compile it into a database of current search activity. They then join this information to the rest of their database and mine it in order to provide subscribers with specific keyword feeds instead of generic suggestions.
For example, the search phrase "airline travel" is fine and dandy - but expensive - for a travel site. If that site can instead substitute more specific phrases such as "hilton hotel kuala lumpur" and so on around the world, bid prices and costs per click will decrease while conversion rates will increase. At the site you will find more details on the technology as well as a blog, an e-book and more, all about pay-per-click advertising. At the time of writing, a complimentary trial was available at the site.
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Classified advertising is alive and well, thanks in part to Advertise123.com, where you can place a classified advertisement in one or more print and online publications via their online tool. Simply select publications for ad placement, including both print and online media (hundreds of newspapers participate, from the Los Angeles Times to The Jerusalem Post), then compose and format your ads, preview your work and specify editions and scheduled publication dates. Last but not least, you then pay for your ads using a credit or debit card. Your ads are electronically transferred to the selected publications. You can search publications by state, category or circulation to find your targets. Tip - if you're a publisher, you can enroll your publication into the system in minutes.
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The more you use it, the smarter it gets. So claims Advertising.com's AdLearn optimization technology, conversion tracking and optimization service that automatically, and in real-time, analyzes campaign data and adjusts to achieve the media buyer's objectives. These could include registrations, leads, sales, downloads or other post-click results. As the knowledge of likely converters grows, the technology automatically decides where to reach those prospects who are most likely to convert, then serves ads to those individuals in real-time. Advertisers pay only for results and publishers are paid for each ad served. Clients include 16 of the top 20 US advertisers, 14 of the top 20 interactive agencies and 11 of the top 20 ad-supported online properties.
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AvantGo delivers mobile websites and content to consumers on their handheld personal digital assistants (PDAs) and smartphones from major companies like The New York Times and CNET. Many have remained skeptical about wireless advertising, but at this site you can learn how some very large companies are interacting with AdvantGo's 7 million subscribers and allegedly experiencing clickthrough and conversion rates that are high above industry norms.
We like this site because it offers detailed case studies for marketers. For example, American Airlines created an exclusive channel with AvantGo to enhance its service for business travelers (it offers downloadable travel information such as ticketing data and flight schedules linked to fare promotions and other marketing campaigns). CompUSA offered the first nationwide wireless coupon through AvantGo - a digital coupon that appeared on AvantGo users' handheld devices and could be saved and used in any CompUSA retail store by simply presenting it to the cashier. RollingStone.com partnered with AvantGo to provide a more jazzy music channel and in turn created a highly interactive niche for advertisers that want to reach that specific audience.
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Looking for online advertising inspiration? At this site you will find a massive gallery/archive of online advertising creative of all shapes and sizes, from banners to skyscrapers to buttons. The creation of Tari Akpodiete, who turned an obsession with banner ad creative into a searchable directory, this is a good online advertising "think tank" for marketers and graphic designers alike. You can browse by size or subject or search to your heart's content through tens of thousands of images.
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Behavioral targeting pioneer Claria was signing people up for their GAIN Network -- which currently boasts more than 43 million consumers who have agreed to receive advertising based on their actual online behavior -- long before the phrase "opt in" become the buzzword du jour. By delivering contextually targeted messages based on behavior rather than demographics, Claria is able to drive click-through and conversion rate numbers up well beyond those of traditional banner ad buys. Their top-tier list of advertisers speaks to their success. Ad formats include instant message sliders, instant message pop ups, pop unders and Flash and rich media formats.
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Clickalyzer is a complete tracking and monitoring system for your website. Clickalyzer tracks ads, Web pages, sales letters and visitors. The best part of this is that Clickalyzer not only monitors how long your visitors stay on each Web page, it also shows the footprint of where the user goes on each page, how they move within the site, and even where they leave the path, so you know what's working and what isn't. Clickalyzer allows both clickthrough and conversion rate analysis of ad campaigns with URL filters to analyze various aspects of a visitor's actions. Visit the site for pricing.
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The ever-changing world of search can reach a new level of precision with this offering from Crystal Semantics. Developed by David Crystal, a leading linguistics expert, their "textonomy" solution rapidly analyzes the text information available within a given website to identify its theme of and essentially put it in "context." What's the point? With a thorough understanding of the site's context, they are able to deliver the most effective advertisements for that site, thereby theoretically turning the world of ad serving on its ear -- and making the Web an easier place to navigate. Visit the site to see examples and learn more.
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DM2 manages lists from controlled-circulation publications, business directories and seminar/trade shows from over 15 different publishing and seminar companies throughout the world. From the vast resources of DecisionMaker Media Management, you have access to over 14.5 million postal and 1.8 million email names in 25+ markets. Research exactly who you want to reach with DM2 data cards, which provide an overview of the different types of professionals and decision-makers you can reach by job function, buying authority, SIC/NAICS, title and more.
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ListFinder is a search engine for advertising property data cards. There are more than 50,000 data cards to peruse, representing email list advertising opportunities as well as postal, telephone and insert media. For example, searching for the phrase "online marketing" in the email category turned up 4,391 possibilities, including the Web Digest For Marketers newsletter. Tip: Use very specific phrases for your searches, and sort your results by list size to weed out all the smaller players. You can also subscribe to the weekly Direct Listline email newsletter, which will list all the new properties entered into the database each week. This is an offering that comes to you from Direct Magazine.
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