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Marketing Viewpoints by Larry Chase & Company Result(s): 81 - 90 of 91
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Nowadays, it's not just about optimizing your website for what people search for, it's also about the search engines knowing how many other sites point at you. So, if you're a popular guy or have resources worth pointing at, the search engines see this as a substantial vote of confidence from the marketplace; one that's worth considering when ranking your site. >> Click to continue
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If you don't have traffic, something needs to change. If you have traffic but no response to your agenda, something needs to change. If they're not buying, subscribing, calling, visiting again, or what have you, something isn't working. >> Click to continue
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For those of you who may not know who Helmut Krone was, he was the guy who literally changed the look and feel of advertising. He brought the minimalist principle of Bauhaus design to every aspect of advertising he touched. He's a legend in the ad biz, and a legendary character as well. He's only been gone a week at the time of this writing, but I keenly miss both of these components of this complex man. >> Click to continue
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Sr. Editor Janet Roberts and I interviewed Jeff Ente, the founder and Exec Editor of "Who's Blogging What." It's a fascinating email
newsletter that tracks the best postings from Internet Marketing sites each week.
For nearly 2 hours, Janet and I grilled Jeff on the lesser-known but content-rich blogs he likes.
Even if you are a member of the Internet Marketing Cognoscenti, I think you'll find resources below you overlooked or maybe forgot
about. There are 11 blogs mentioned below sorted into 8 categories. We begin with the Conversion category. >> Click to continue
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Jim Sterne stands at the crossroads of the Web analytics world. He is the organizer of six eMetrics conferences around the world (see
the resource box at the end of this article for information on upcoming summits). He is also the Chairman of the Board of the Web Analytics Association.
Jim Sterne warns: When we talk about Web analytics, the United States is leading its counterparts in Europe and Asia, but the U.S. still lags behind in
mobile applications and uptake, and is handicapped by a generation gap between the marketing department and the executive suite. >> Click to continue
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"The Web Analytics field has been around for over 10 years now, and we've learned some interesting, if not unpredictable, things. For example, we know that customers who are ready to shop online are visiting fewer sites now.
"They used to visit 11 sites on average. Now, it's about 7 sites. While the number of competing sites is fewer, the conversion rates haven't been going up as you would expect. They've gone from maybe 1.8% to 3.1%, barely a standard deviation. >> Click to continue
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As denizens of Waikiki will tell you, "You never surf the same wave twice." The same is often true of web sites, much to the dismay of the publishers of those sites. >> Click to continue
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Your competitors know things that you don't know. There are
also things that you know that they don't. I help firms
close the gap between what they do and don't know relative
to their competitors. "Market-Mapping" is one of the methods
I use to help my clients. Market-Mapping gives clients a
roadmap that shows where they are now and where they should
be six months from now and beyond. >> Click to continue
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Say you're on the tenth floor going down to the lobby and you meet a mover and shaker on the way down. Can you explain to that mover/shaker what you do by the time you hit the lobby? Figure you have about 150 words in which to explain yourself. >> Click to continue
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Statistics are sort of like a dashboard that helps you as you look down the road with limited visibility into the future. You can know how fast you're going, but your dashboard won't tell you about that fork in the road, nor which way to go (yeah yeah yeah, unless you have GPS). But looking back into history often does point the way. We humans have our patterns. >> Click to continue
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Result(s) Page: Previous 1 2 3 4 5 6 7 8 9 10 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved. Contact Information Last Updated: Monday, May 7, 2012 | |
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