Many people have a visceral reaction when I say publishers need to be marketers as well. Why? Because they fear the division of church and state is at risk, that the advertising will have an overbearing impact on the editorial content. But this is not what I'm talking about. I'm talking about survival. >> read more
Learn how best-in-class companies enjoy a performance advantage over their peers in understanding not only who their customers are, but what type of relationship their customers want with them.
