 | |  | 
Sponsored Listing
Facebook, Twitter, LinkedIn, and YouTube best practices
This white paper discusses:
Three strategies for maximizing Twitter's impact on SEO
Tips for Facebook ads, events, groups and places
Common principles between social and search marketing
Download now >
Marketing Viewpoints by Larry Chase & Company Result(s): 61 - 70 of 89
|
|
You can easily find scads of articles written about Internet marketing, but using the Internet as a productivity tool isn't written about nearly as much. Why? Because it's not as sexy as an article or book that's titled, "Make a Million Dollars in Twelve Minutes on the Internet." Yes, some companies are making money on the Net, but it's a more practical proposition right now for most firms to use the Net as a productivity tool that helps them run a tighter ship. You too can use it as a weapon for managing the internal affairs of your firm more cost-effectively. Think about it: if you bring your overhead down, the savings turn up as profits. If you make your profits turn up sooner than your rival's, then you've got one heck of a competitive advantage. Read on, and you'll find six ways to trim your costs and enhance your profit margins. >> Click to continue
|
As you may know, your humble publisher (that's me) has other lines of business in addition to WDFM. One of those other revenue streams is public speaking. In fact, I often draw on WDFM as a case history, and show firms how to set up their own content marketing vehicle.
>> Click to continue
|
By now, you've probably read too many articles on Social Media and the promise it holds. But you rarely get a window into how major campaigns are done and exactly what that looks like.
The interview below shows you how Ford lent 100 Fiestas to videographers who uploaded videos on their experiences driving the car. Also, see how Ford got hundreds of thousands to design their dream Mustang, share that design and use it for their online wallpaper. >> Click to continue
|
Mike Grehan knows more about Search Marketing than most people on the planet. That's because he's VP, Global Content Director, for Incisive Media. In other words, he sets the agenda for
the SES conferences held worldwide.
For a solid hour, I pelted him with questions that I think you want answered. In the process, we got some unexpected answers and an early heads-up on social analytics coming from
Google. Enjoy. >> Click to continue
|
For those of you who are interested in polishing your speaker skills, I thought I'd share a few impressions of the National Speakers Association annual conference recently held in Washington, D.C. The tapes of the speeches mentioned below are available here. >> Click to continue
|
Sponsored Listing
Make Your Marketing Easier with Marketing Grader
HubSpot’s new marketing tool evaluates your entire inbound marketing strategy for free. Find out how effective your marketing really is.
Test Marketing Grader today.
|
Genevieve Javellana of the American Marketing Association asked me for the spookiest ad campaign I've seen recently. She was preparing her newsletter to go out for Halloween. Without hesitation I said it was the Harley Earl commercial that is currently running for Buick. >> Click to continue
|
Search is now the No. 1 activity on the Internet. You need to know how search is evolving and where it's headed.
I interviewed comScore's Search Evangelist, Eli Goodman. Below he offers fascinating insights into how our search habits are shifting and getting more sophisticated. >> Click to continue
|
In these changing times I see two kinds of people. One kind keeps doing things the way they always have. Let's call these (and these kind of companies, for that matter) the "Stuck-in-the-Rut" people. The successful type I see are what I call the "Survivor Shifters." >> Click to continue
|
Let's face it, much of the income for zines like WDFM is from advertising. However, WDFM has and does syndicate it's content. WDFM reviews have been in Ad Age, DM News, and B2B,(formerly known as Business Marketing magazine). Currently you can syndicate these reviews from ScreamingMedia.com. >> Click to continue
|
Reputation. That's what branding really comes down to. It's not merely what you say about yourself, it's what others say about you, and what others say about you has much to do with how they experience you first hand. All the fancy slick-o jingles, taglines, and logos that a retail outlet can muster will never make up for that sales clerk that bit your head off. >> Click to continue
|
Result(s) Page: Previous 1 2 3 4 5 6 7 8 9 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
|
Sponsored Listing
Download Larry Chase’s Social Media Marketing Guide
This free guide features 12 key tools and is your bonus when you subscribe free to Larry Chase’s Web Digest For Marketers.
Get It Now
|
Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved. Contact Information Last Updated: Tuesday, February 7, 2012 | |
Go to Current Issue of Larry Chase's Web Digest For Marketers
About Larry Chase
| | |
