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Marketing Viewpoints by Larry Chase ResourcesResult(s): 61 - 62 of 62
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Statistics are sort of like a dashboard that helps you as you look down the road with limited visibility into the future. You can know how fast you're going, but your dashboard won't tell you about that fork in the road, nor which way to go (yeah yeah yeah, unless you have GPS). But looking back into history often does point the way. We humans have our patterns. >> Click to continue
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Many people have a visceral reaction when I say publishers need to be marketers as well. Why? Because they fear the division of church and state is at risk, that the advertising will have an overbearing impact on the editorial content. But this is not what I'm talking about. I'm talking about survival. >> Click to continue
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