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Marketing Viewpoints by Larry Chase & Company Result(s): 61 - 70 of 77
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Don't believe the naysayers and media pundits who proclaim email is either dead or on the ropes. The medium that roared to life as a viable commercial channel in the 1990s has plenty of life left in it, as long as email marketers themselves don't kill it through misuse or abuse. That's the word from four of the smartest people in the marketing field today.
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Email marketing faces a host of internal and external challenges today, but two stand out in particular:
- Externally, marketers are finding it harder than ever to get their messages delivered to the inbox.
- Internally, they face the challenge of keeping email top of mind with the executive suite and understanding which metrics accurately measure their
email program's performance.
The panel of email experts we assembled for this series offer good insights to help you meet both of these challenges. That's
the good news. >> Click to continue
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One of the charming things about being an author is that you can measure your self-worth by your book's sales rank at Amazon.com. Over the past week, my mood has been fluctuating wildly. >> Click to continue
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www.searchengineformarketers.com
Months in the making, this free service offers marketers 10-35 reviews in each of 40 marketing categories, including: Email Marketing, PR, Direct Marketing, Brand Advertising, Affiliate Marketing, Search Engine Optimization, Increasing Website Traffic and Link Popularity. >> Click to continue
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There's research out there now showing us what we viscerally already knew from our own usage of the Net: we're using email more than we use the Web. We live in our In Boxes. >> Click to continue
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When I'm not conducting seminars or publishing WDFM, I often attend trade shows, seminars, conferences, Power Breakfasts, Luncheons and the like. I must attend over 60 annually. I notice many of the presenters project, well, (as they say in SoCal) a really big personality. :) >> Click to continue
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Nowadays, it's not just about optimizing your website for what people search for, it's also about the search engines knowing how many other sites point at you. So, if you're a popular guy or have resources worth pointing at, the search engines see this as a substantial vote of confidence from the marketplace; one that's worth considering when ranking your site. >> Click to continue
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If you don't have traffic, something needs to change. If you have traffic but no response to your agenda, something needs to change. If they're not buying, subscribing, calling, visiting again, or what have you, something isn't working. >> Click to continue
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For those of you who may not know who Helmut Krone was, he was the guy who literally changed the look and feel of advertising. He brought the minimalist principle of Bauhaus design to every aspect of advertising he touched. He's a legend in the ad biz, and a legendary character as well. He's only been gone a week at the time of this writing, but I keenly miss both of these components of this complex man. >> Click to continue
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Sr. Editor Janet Roberts and I interviewed Jeff Ente, the founder and Exec Editor of "Who's Blogging What." It's a fascinating email
newsletter that tracks the best postings from Internet Marketing sites each week.
For nearly 2 hours, Janet and I grilled Jeff on the lesser-known but content-rich blogs he likes.
Even if you are a member of the Internet Marketing Cognoscenti, I think you'll find resources below you overlooked or maybe forgot
about. There are 11 blogs mentioned below sorted into 8 categories. We begin with the Conversion category. >> Click to continue
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Result(s) Page: Previous 1 2 3 4 5 6 7 8 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Monday, March 8, 2010 | |
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