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Marketing Viewpoints by Larry Chase & Company Result(s): 61 - 70 of 82
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In these changing times I see two kinds of people. One kind keeps doing things the way they always have. Let's call these (and these kind of companies, for that matter) the "Stuck-in-the-Rut" people. The successful type I see are what I call the "Survivor Shifters." >> Click to continue
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Let's face it, much of the income for zines like WDFM is from advertising. However, WDFM has and does syndicate it's content. WDFM reviews have been in Ad Age, DM News, and B2B,(formerly known as Business Marketing magazine). Currently you can syndicate these reviews from ScreamingMedia.com. >> Click to continue
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Reputation. That's what branding really comes down to. It's not merely what you say about yourself, it's what others say about you, and what others say about you has much to do with how they experience you first hand. All the fancy slick-o jingles, taglines, and logos that a retail outlet can muster will never make up for that sales clerk that bit your head off. >> Click to continue
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Self-absorbed advertising with its grandiose claims has pretty much worn out its effectiveness and welcome, as you know. The challenge for most marketers is figuring out what's going to replace those intrusive and unwanted ads. >> Click to continue
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Advertising is only a subset of marketing, and a much maligned one at that. In the 1920s, marketing legend John E. Kennedy succinctly defined advertising as simply "sales in print," but, some decades ago, the relationship between advertising and sales results became unhinged. >> Click to continue
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Don't believe the naysayers and media pundits who proclaim email is either dead or on the ropes. The medium that roared to life as a viable commercial channel in the 1990s has plenty of life left in it, as long as email marketers themselves don't kill it through misuse or abuse. That's the word from four of the smartest people in the marketing field today.
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Email marketing faces a host of internal and external challenges today, but two stand out in particular:
- Externally, marketers are finding it harder than ever to get their messages delivered to the inbox.
- Internally, they face the challenge of keeping email top of mind with the executive suite and understanding which metrics accurately measure their
email program's performance.
The panel of email experts we assembled for this series offer good insights to help you meet both of these challenges. That's
the good news. >> Click to continue
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One of the charming things about being an author is that you can measure your self-worth by your book's sales rank at Amazon.com. Over the past week, my mood has been fluctuating wildly. >> Click to continue
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www.searchengineformarketers.com
Months in the making, this free service offers marketers 10-35 reviews in each of 40 marketing categories, including: Email Marketing, PR, Direct Marketing, Brand Advertising, Affiliate Marketing, Search Engine Optimization, Increasing Website Traffic and Link Popularity. >> Click to continue
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There's research out there now showing us what we viscerally already knew from our own usage of the Net: we're using email more than we use the Web. We live in our In Boxes. >> Click to continue
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Result(s) Page: Previous 1 2 3 4 5 6 7 8 9 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Wednesday, September 1, 2010 | |
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