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Marketing Viewpoints by Larry Chase & Company Result(s): 51 - 60 of 82
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If you're a SEO or PPC expert, a brand marketer, or focused on click-throughs and conversion rates, you need to understand
the impact of Real-Time Search. Why? Because Real-Time Search has already affected these disciplines and will continue to do so.
Some of Mike's and Eli's answers will surprise you. Some will challenge your current assertions of Social Media. Kudos to
Sr. Editor Janet Roberts, who condensed these two intricate interviews below down to their core essentials. >> Click to continue
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That's a quote from Herschell Gordon Lewis, whom I had the pleasure of seeing in action at a seminar at last week's DM Days, here in NYC.
>> Click to continue
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"Brand Marketers like to change what people think, while Direct Marketers like to change what people do," says DM consultant Ruth Stevens. She's right about that. >> Click to continue
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Larry Chase: I notice many Internet marketers who aren't specifically in SEO or PPC may not be familiar with the terms
universal search or blended search. Please explain what they are and if those terms are interchangeable.
Mike Grehan: The whole purpose of Blended Search, or Universal Search, is to bring different file types from many different
sources onto one results page. All of these sources were previously available, of course, but they were locked in vertical channels, such as
video, local search, and so on.
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You can easily find scads of articles written about Internet marketing, but using the Internet as a productivity tool isn't written about nearly as much. Why? Because it's not as sexy as an article or book that's titled, "Make a Million Dollars in Twelve Minutes on the Internet." Yes, some companies are making money on the Net, but it's a more practical proposition right now for most firms to use the Net as a productivity tool that helps them run a tighter ship. You too can use it as a weapon for managing the internal affairs of your firm more cost-effectively. Think about it: if you bring your overhead down, the savings turn up as profits. If you make your profits turn up sooner than your rival's, then you've got one heck of a competitive advantage. Read on, and you'll find six ways to trim your costs and enhance your profit margins. >> Click to continue
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As you may know, your humble publisher (that's me) has other lines of business in addition to WDFM. One of those other revenue streams is public speaking. In fact, I often draw on WDFM as a case history, and show firms how to set up their own content marketing vehicle.
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By now, you've probably read too many articles on Social Media and the promise it holds. But you rarely get a window into how major campaigns are done and exactly what that looks like.
The interview below shows you how Ford lent 100 Fiestas to videographers who uploaded videos on their experiences driving the car. Also, see how Ford got hundreds of thousands to design their dream Mustang, share that design and use it for their online wallpaper. >> Click to continue
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For those of you who are interested in polishing your speaker skills, I thought I'd share a few impressions of the National Speakers Association annual conference recently held in Washington, D.C. The tapes of the speeches mentioned below are available here. >> Click to continue
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Genevieve Javellana of the American Marketing Association asked me for the spookiest ad campaign I've seen recently. She was preparing her newsletter to go out for Halloween. Without hesitation I said it was the Harley Earl commercial that is currently running for Buick. >> Click to continue
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Search is now the No. 1 activity on the Internet. You need to know how search is evolving and where it's headed.
I interviewed comScore's Search Evangelist, Eli Goodman. Below he offers fascinating insights into how our search habits are shifting and getting more sophisticated. >> Click to continue
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Result(s) Page: Previous 1 2 3 4 5 6 7 8 9 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Tuesday, September 7, 2010 | |
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