Marketing Viewpoints by Larry Chase & Company Resource Center 

On the TV hit series Mad Man, Don Draper and his colleagues often refer to Doyle Dane Bernbach. That is where I started my career. And yes, I actually had the privilege of meeting some of the people they talk about.

By the time I got to DDB, these legends were starting to retire. Helmut Krone played a key role in campaigns the show mentions, including VW ("Think Small").

Helmut brought Bauhaus principles ("less is more") to advertising art direction. Don Draper's use of an elephant in a Samsonite commercial in Season 4 recalls the gorilla in the iconic 1970 American Tourister commercial created by the legendary team of Roy Grace and Marcia Bell.

I knew Roy, who hired me at DDB, and Helmut. Of course, they were decades older than me, but that didn't matter. It was the idea that mattered, the concept. If you had the germ of an idea, they respected you and listened to you. In fact, Helmut hardly talked at all. >> Click to continue

If you're a SEO or PPC expert, a brand marketer, or focused on click-throughs and conversion rates, you need to understand the impact of Real-Time Search. Why? Because Real-Time Search has already affected these disciplines and will continue to do so.

Some of Mike's and Eli's answers will surprise you. Some will challenge your current assertions of Social Media. Kudos to Sr. Editor Janet Roberts, who condensed these two intricate interviews below down to their core essentials. >> Click to continue

Content Marketing is hot right now. Everyone writes about it. Ironically, very few give actual examples of where it's working and exactly how it performs.

Below are numbers and percentages that show you how effective Content Marketing can be. >> Click to continue

Larry Chase: I notice many Internet marketers who aren't specifically in SEO or PPC may not be familiar with the terms universal search or blended search. Please explain what they are and if those terms are interchangeable.

Mike Grehan: The whole purpose of Blended Search, or Universal Search, is to bring different file types from many different sources onto one results page. All of these sources were previously available, of course, but they were locked in vertical channels, such as video, local search, and so on.