Marketing Viewpoints by Larry Chase ResourcesResult(s): 51 - 60 of 62
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One of the charming things about being an author is that you can measure your self-worth by your book's sales rank at Amazon.com. Over the past week, my mood has been fluctuating wildly. >> Click to continue
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www.searchengineformarketers.com
Months in the making, this free service offers marketers 10-35 reviews in each of 40 marketing categories, including: Email Marketing, PR, Direct Marketing, Brand Advertising, Affiliate Marketing, Search Engine Optimization, Increasing Website Traffic and Link Popularity. >> Click to continue
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There's research out there now showing us what we viscerally already knew from our own usage of the Net: we're using email more than we use the Web. We live in our In Boxes. >> Click to continue
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When I'm not conducting seminars or publishing WDFM, I often attend trade shows, seminars, conferences, Power Breakfasts, Luncheons and the like. I must attend over 60 annually. I notice many of the presenters project, well, (as they say in SoCal) a really big personality. :) >> Click to continue
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Nowadays, it's not just about optimizing your website for what people search for, it's also about the search engines knowing how many other sites point at you. So, if you're a popular guy or have resources worth pointing at, the search engines see this as a substantial vote of confidence from the marketplace; one that's worth considering when ranking your site. >> Click to continue
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If you don't have traffic, something needs to change. If you have traffic but no response to your agenda, something needs to change. If they're not buying, subscribing, calling, visiting again, or what have you, something isn't working. >> Click to continue
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For those of you who may not know who Helmut Krone was, he was the guy who literally changed the look and feel of advertising. He brought the minimalist principle of Bauhaus design to every aspect of advertising he touched. He's a legend in the ad biz, and a legendary character as well. He's only been gone a week at the time of this writing, but I keenly miss both of these components of this complex man. >> Click to continue
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As denizens of Waikiki will tell you, "You never surf the same wave twice." The same is often true of web sites, much to the dismay of the publishers of those sites. >> Click to continue
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Your competitors know things that you don't know. There are
also things that you know that they don't. I help firms
close the gap between what they do and don't know relative
to their competitors. "Market-Mapping" is one of the methods
I use to help my clients. Market-Mapping gives clients a
roadmap that shows where they are now and where they should
be six months from now and beyond. >> Click to continue
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Say you're on the tenth floor going down to the lobby and you meet a mover and shaker on the way down. Can you explain to that mover/shaker what you do by the time you hit the lobby? Figure you have about 150 words in which to explain yourself. >> Click to continue
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