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Marketing Viewpoints by Larry Chase & Company Result(s): 41 - 50 of 82
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Do you have a gnawing anxiety that you have hundreds or thousands of relationships in your database of contacts that you've never touched since you put them there who knows how long ago? >> Click to continue
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The fact that a Web site is inexpensive is simultaneously a good thing and a bad thing. It's a good thing because it's inexpensive for you to put one up. It's a bad thing because it's also inexpensive for everyone else to do likewise, and they do. >> Click to continue
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Figuring out how to measure Social Media will help you sell it to upper management, and yourself. Below is my interview with
Web Metrics Guru Jim Sterne, who just authored Social Media Metrics: How to Measure and Optimize Your Marketing Investment, published by
John Wiley & Sons, Inc. >> Click to continue
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Speaker/Author Journal: As many of you know, your humble publisher (that's me) also speaks professionally, most recently at the International Group of Agents and Bureaus' annual conference (check out http://igab.org where you will find a handy speakers bureau locator). In addition to meeting many of the good people who have and will hopefully book me, the trip turned into something of a pilgrimage to the city many consider the cradle of Rock 'n' Roll: Memphis, Tennessee. Yours truly considers himself firmly planted in that group.
>> Click to continue
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I read two recent eMarketer reports on mobile usage and marketing trends. One report says by the end of '09, roughly $760 million will have been spent on Mobile Marketing.
But wait. It also says by 2013, over $3.3 billion will be spent in this marketing channel. During my interview with eMarketer's Senior Analyst Noah Elkin, he said those figures are under review and could go up or down. But either way, Mobile Marketing is obviously going to hit like a house afire. >> Click to continue
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The late, brilliant Gene Scwartz once said a good copywriter is in dialog with his audience. That is precisely true. Of course, different audiences require different voices or stances. A good copywriter is able to change his or her voice, demeanor, and character based on who is being addressed and what needs to be said. >> Click to continue
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Let me suggest a book to you called "Uncommon Friends," by James Newton. The author, who passed away recently, wrote about his five friends: Thomas Edison, Henry Ford, Harvey Firestone, Alexis Carrel and Charles Lindbergh. >> Click to continue
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Just because you stumble on a seemingly untapped niche in your market doesn't mean you were the first to do so for that niche. Someone might have been there before you and decided not to proceed, or they may be in the stealth process of proceeding as you follow only steps behind. >> Click to continue
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Is it human nature to constantly go after new customers without making sure the old ones are safely in the fold? Maybe it's more exciting, or it somehow satisfies a primeval hunting instinct. Or maybe it's the Groucho Marx syndrome, whereby one doesn't want to belong to a club that would have him as a member. >> Click to continue
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About two dozen press releases come to WDFM daily. They come via fax, email, messenger, postal mail, and phone calls. Perhaps one in forty is considered for review in WDFM. That sounds pretty merciless, right? Well, there's a reason. >> Click to continue
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Result(s) Page: Previous 1 2 3 4 5 6 7 8 9 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Friday, September 3, 2010 | |
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