 | |  | 
Sponsored Listing
Facebook, Twitter, LinkedIn, and YouTube best practices
This white paper discusses:
Three strategies for maximizing Twitter's impact on SEO
Tips for Facebook ads, events, groups and places
Common principles between social and search marketing
Download now >
Marketing Viewpoints by Larry Chase & Company Result(s): 41 - 50 of 89
|
|
"Grow rich in a niche," advises Chicken Soup co-author and motivational speaker Mark Victor Hansen. It's good advice. >> Click to continue
|
The trend of connecting the dots between marketing campaigns and the bottom line is accelerating. It is in large part why the Internet is taking ad spend away from traditional media of all stripes.
Getting more out of what you've already spent money on is another no-brainer. If you can tune up a landing page you already have to get more sales or leads out of it, would you? Of course you would, and so would I. >> Click to continue
|
"Reports of my death have been greatly exaggerated." - Mark Twain.
This also goes for the fate of online marketing. There's life in the old mule yet, as I've been witnessing at trade shows I've attended over the past few months. >> Click to continue
|
Do you have a gnawing anxiety that you have hundreds or thousands of relationships in your database of contacts that you've never touched since you put them there who knows how long ago? >> Click to continue
|
The fact that a Web site is inexpensive is simultaneously a good thing and a bad thing. It's a good thing because it's inexpensive for you to put one up. It's a bad thing because it's also inexpensive for everyone else to do likewise, and they do. >> Click to continue
|
Sponsored Listing
Make Your Marketing Easier with Marketing Grader
HubSpot’s new marketing tool evaluates your entire inbound marketing strategy for free. Find out how effective your marketing really is.
Test Marketing Grader today.
|
There are lots of self-appointed SocMed and conversion gurus out there. But Jay Baer is the real deal. Just ask Caterpillar, Sony and Nike. Those are a few of the blue-chip companies on his client list.
Jay is the Founder of Convince & Convert, a social media strategy firm, and the co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social, published by John Wiley & Sons. I like interviewing Jay because he gives practical "go and do this" answers that are grounded in reality. You'll see exactly what I mean when you read his answers to my direct questions below. >> Click to continue
|
Figuring out how to measure Social Media will help you sell it to upper management, and yourself. Below is my interview with
Web Metrics Guru Jim Sterne, who just authored Social Media Metrics: How to Measure and Optimize Your Marketing Investment, published by
John Wiley & Sons, Inc. >> Click to continue
|
Speaker/Author Journal: As many of you know, your humble publisher (that's me) also speaks professionally, most recently at the International Group of Agents and Bureaus' annual conference (check out http://igab.org where you will find a handy speakers bureau locator). In addition to meeting many of the good people who have and will hopefully book me, the trip turned into something of a pilgrimage to the city many consider the cradle of Rock 'n' Roll: Memphis, Tennessee. Yours truly considers himself firmly planted in that group.
>> Click to continue
|
I read two recent eMarketer reports on mobile usage and marketing trends. One report says by the end of '09, roughly $760 million will have been spent on Mobile Marketing.
But wait. It also says by 2013, over $3.3 billion will be spent in this marketing channel. During my interview with eMarketer's Senior Analyst Noah Elkin, he said those figures are under review and could go up or down. But either way, Mobile Marketing is obviously going to hit like a house afire. >> Click to continue
|
The late, brilliant Gene Scwartz once said a good copywriter is in dialog with his audience. That is precisely true. Of course, different audiences require different voices or stances. A good copywriter is able to change his or her voice, demeanor, and character based on who is being addressed and what needs to be said. >> Click to continue
|
Result(s) Page: Previous 1 2 3 4 5 6 7 8 9 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
|
Sponsored Listing
Download Larry Chase’s Social Media Marketing Guide
This free guide features 12 key tools and is your bonus when you subscribe free to Larry Chase’s Web Digest For Marketers.
Get It Now
|
Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved. Contact Information Last Updated: Tuesday, February 7, 2012 | |
Go to Current Issue of Larry Chase's Web Digest For Marketers
About Larry Chase
| | |
