Subscribe to Larry Chase's Web Digest For Marketers

Subscribe to Larry Chase's Web Digest For Marketers

Subscribe to Larry Chase's Web Digest For Marketers

 Handpicked Internet Marketing Resources, Tools & Services in Over 40 Marketing Categories

Marketing Viewpoints by Larry Chase & Company Resource Center 



Sponsored Listing

Facebook, Twitter, LinkedIn, and YouTube best practices

This white paper discusses:

  • Three strategies for maximizing Twitter's impact on SEO
  • Tips for Facebook ads, events, groups and places
  • Common principles between social and search marketing


    Download now >



    Marketing Viewpoints by Larry Chase & Company

    Result(s): 31 - 40 of 89

    Guru Interview with Jim Sterne, Founder, eMetrics Marketing Optimization SummitEmail to a Colleague

    Did the Old Spice Guy SocMed campaign pay off? What does it take to be a Web Analytics professional? Why don't some people buy when they first visit a given website? How can you track whence they came? What's a good example of video content increasing more revenue?

    You'll get answers to these questions and more below in my interview with Jim Sterne, who founded and runs eMetrics Marketing Optimization Summit, the prestigious Web Analytics conference. >> Click to continue



    Hard Work, Long Hours, No PayEmail to a Colleague

    Let me make a suggestion to you. Get offline. That's right. Make a commitment to spend significant amounts of time away from any sort of connection -- email, Web, cellular and beeper. You may experience withdrawal symptoms, but it'll be worth it for the perspective you gain in the long run. We've become so inert, and in some cases so isolated, due to all the online knowledge work we do. I decided to push back from the desktop and help restore a ship in NYC's South Street Seaport. >> Click to continue

    Hi, I’m an Ad, Ignore Me!Email to a Colleague

    That's what Mac Ross (The DM Fox) says most ads blurt out; he's right, of course. Whether it's online or off, an ad has to command attention. It must scratch an itch or strike a nerve, or stimulate anxiety, or joy, or what have you. In short, you must be in dialog with your audience or else they will ignore you, which is, of course, the biggest "dis" of all. >> Click to continue

    Hot Air AdvertisingEmail to a Colleague

    Hot air advertising is commercial messages with bad breath. When I see ads online and offline that proclaim they're the "undisputed leaders" or their product will "revolutionize," it turns my stomach. >> Click to continue

    How is an Ad Like a Trade Show Booth?Email to a Colleague

    Hard-working ads, good ads, pay for themselves and then some. In the 1920s, John E. Kennedy succinctly defined advertising as "sales in print." But somewhere along the line, most advertising campaigns have become unhinged from sales results. >> Click to continue



    Sponsored Listing

    Make Your Marketing Easier with Marketing Grader

    HubSpot’s new marketing tool evaluates your entire inbound marketing strategy for free. Find out how effective your marketing really is.

    Test Marketing Grader today.



    How SocMed & Mobile Affect Search MarketingEmail to a Colleague

    Mike Grehan has been around Internet Marketing nearly as long as I have. He's the guy who decides whether or not a guru speaks at an SES conference or writes for ClickZ. If you've been to an SES conference, you've undoubtedly seen at least one of his informative presentations.

    Mike keeps his finger on the pulse of major trends in Search, SocMed, Mobile and much more. He's one of the best "gets" in this business for an interview. >> Click to continue



    I'll Be Your Best Friend MarketingEmail to a Colleague

    Loyalty Marketing used to be purely a DM discipline. Nowadays, it's turning into the marketing mainstream. The same is true of CRM, as well as Customer Acquisition and Customer Retention Marketing. >> Click to continue

    If you hear of any marketing jobs...Email to a Colleague

    In my travels, I've run into hundreds of marketers who are out of work. Some say the most incredible things to me, such as: "I don't want to start consulting, in case a company offers me a marketing job, I want to be ready" or "I could use a cushy six figure marketing job right now." But, the strangest one is "If you hear of any marketing jobs out there, let me know." >> Click to continue

    In the Meantime MarketingEmail to a Colleague

    When will war break out? Where will war break out? Which way will terrorists strike next? In betwixt and between all these issues and anxieties, marketing decisions must be made. What I'm seeing is a stop/start, herky-jerky approach to marketing plans and budgets. >> Click to continue

    Insider Interview: Executive Search Guru on Digital Marketing JobsEmail to a Colleague

    This column is about optimizing your career in Digital Marketing. My probing interview with Christopher C. Nadherny, partner with Spencer Stuart, the prestigious executive search firm with offices in 27 countries, is a must-read. >> Click to continue





    Result(s) Page:   Previous  1  2  3  4  5  6  7  8  9  See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites


  • Sponsored Listing

    Download Larry Chase’s Social Media Marketing Guide

    This free guide features 12 key tools and is your bonus when you subscribe free to Larry Chase’s Web Digest For Marketers.

    Get It Now




    Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved.

    Contact Information

    Last Updated: Tuesday, February 7, 2012



    Go to Current Issue of Larry Chase's Web Digest For Marketers

    About Larry Chase


    Download Independent Report Now


    Test the Marketing Grader by HubSpot

    Subscribe to Larry Chase's Web Digest For Marketers

    Subscribe to Larry Chase's Web Digest For Marketers

    Subscribe to Larry Chase's Web Digest For Marketers