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Marketing Viewpoints by Larry Chase & Company Result(s): 31 - 40 of 89
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Did the Old Spice Guy SocMed campaign pay off? What does it take to be a Web Analytics professional?
Why don't some people buy when they first visit a given website? How can you track whence they came? What's a good example
of video content increasing more revenue?
You'll get answers to these questions and more below in my interview with Jim Sterne, who founded and
runs eMetrics Marketing Optimization Summit, the prestigious Web Analytics conference. >> Click to continue
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Let me make a suggestion to you. Get offline. That's right. Make a commitment to spend significant amounts of time away from any sort of connection -- email, Web, cellular and beeper. You may experience withdrawal symptoms, but it'll be worth it for the perspective you gain in the long run. We've become so inert, and in some cases so isolated, due to all the online knowledge work we do. I decided to push back from the desktop and help restore a ship in NYC's South Street Seaport. >> Click to continue
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That's what Mac Ross (The DM Fox) says most ads blurt out; he's right, of course. Whether it's online or off, an ad has to command attention. It must scratch an itch or strike a nerve, or stimulate anxiety, or joy, or what have you. In short, you must be in dialog with your audience or else they will ignore you, which is, of course, the biggest "dis" of all. >> Click to continue
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Hot air advertising is commercial messages with bad breath. When I see ads online and offline that proclaim they're the "undisputed leaders" or their product will "revolutionize," it turns my stomach. >> Click to continue
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Hard-working ads, good ads, pay for themselves and then some. In the 1920s, John E. Kennedy succinctly defined advertising as "sales in print." But somewhere along the line, most advertising campaigns have become unhinged from sales results. >> Click to continue
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Mike Grehan has been around Internet Marketing nearly as long as I have. He's the guy who decides whether or not a guru speaks at an
SES conference or writes for ClickZ. If you've been to an SES conference, you've undoubtedly seen at least one of his informative presentations.
Mike keeps his finger on the pulse of major trends in Search, SocMed, Mobile and much more. He's one of the best "gets" in
this business for an interview. >> Click to continue
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Loyalty Marketing used to be purely a DM discipline. Nowadays, it's turning into the marketing mainstream. The same is true of CRM, as well as Customer Acquisition and Customer Retention Marketing. >> Click to continue
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In my travels, I've run into hundreds of marketers who are out of work. Some say the most incredible things to me, such as: "I don't want to start consulting, in case a company offers me a marketing job, I want to be ready" or "I could use a cushy six figure marketing job right now." But, the strangest one is "If you hear of any marketing jobs out there, let me know." >> Click to continue
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When will war break out? Where will war break out? Which way will terrorists strike next? In betwixt and between all these issues and anxieties, marketing decisions must be made. What I'm seeing is a stop/start, herky-jerky approach to marketing plans and budgets. >> Click to continue
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This column is about optimizing your career in Digital Marketing. My probing interview with Christopher C. Nadherny, partner with Spencer Stuart, the prestigious executive search firm with offices in 27 countries, is a must-read. >> Click to continue
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Result(s) Page: Previous 1 2 3 4 5 6 7 8 9 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved. Contact Information Last Updated: Tuesday, February 7, 2012 | |
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