Marketing Viewpoints by Larry Chase ResourcesResult(s): 31 - 40 of 62
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"Reports of my death have been greatly exaggerated." - Mark Twain.
This also goes for the fate of online marketing. There's life in the old mule yet, as I've been witnessing at trade shows I've attended over the past few months. >> Click to continue
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Do you have a gnawing anxiety that you have hundreds or thousands of relationships in your database of contacts that you've never touched since you put them there who knows how long ago? >> Click to continue
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The fact that a Web site is inexpensive is simultaneously a good thing and a bad thing. It's a good thing because it's inexpensive for you to put one up. It's a bad thing because it's also inexpensive for everyone else to do likewise, and they do. >> Click to continue
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Speaker/Author Journal: As many of you know, your humble publisher (that's me) also speaks professionally, most recently at the International Group of Agents and Bureaus' annual conference (check out http://igab.org where you will find a handy speakers bureau locator). In addition to meeting many of the good people who have and will hopefully book me, the trip turned into something of a pilgrimage to the city many consider the cradle of Rock 'n' Roll: Memphis, Tennessee. Yours truly considers himself firmly planted in that group.
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The late, brilliant Gene Scwartz once said a good copywriter is in dialog with his audience. That is precisely true. Of course, different audiences require different voices or stances. A good copywriter is able to change his or her voice, demeanor, and character based on who is being addressed and what needs to be said. >> Click to continue
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Let me suggest a book to you called "Uncommon Friends," by James Newton. The author, who passed away recently, wrote about his five friends: Thomas Edison, Henry Ford, Harvey Firestone, Alexis Carrel and Charles Lindbergh. >> Click to continue
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Just because you stumble on a seemingly untapped niche in your market doesn't mean you were the first to do so for that niche. Someone might have been there before you and decided not to proceed, or they may be in the stealth process of proceeding as you follow only steps behind. >> Click to continue
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Is it human nature to constantly go after new customers without making sure the old ones are safely in the fold? Maybe it's more exciting, or it somehow satisfies a primeval hunting instinct. Or maybe it's the Groucho Marx syndrome, whereby one doesn't want to belong to a club that would have him as a member. >> Click to continue
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About two dozen press releases come to WDFM daily. They come via fax, email, messenger, postal mail, and phone calls. Perhaps one in forty is considered for review in WDFM. That sounds pretty merciless, right? Well, there's a reason. >> Click to continue
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That's a quote from Herschell Gordon Lewis, whom I had the pleasure of seeing in action at a seminar at last week's DM Days, here in NYC.
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