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Marketing Viewpoints by Larry Chase & Company Result(s): 31 - 40 of 77
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Hard-working ads, good ads, pay for themselves and then some. In the 1920s, John E. Kennedy succinctly defined advertising as "sales in print." But somewhere along the line, most advertising campaigns have become unhinged from sales results. >> Click to continue
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Loyalty Marketing used to be purely a DM discipline. Nowadays, it's turning into the marketing mainstream. The same is true of CRM, as well as Customer Acquisition and Customer Retention Marketing. >> Click to continue
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In my travels, I've run into hundreds of marketers who are out of work. Some say the most incredible things to me, such as: "I don't want to start consulting, in case a company offers me a marketing job, I want to be ready" or "I could use a cushy six figure marketing job right now." But, the strangest one is "If you hear of any marketing jobs out there, let me know." >> Click to continue
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When will war break out? Where will war break out? Which way will terrorists strike next? In betwixt and between all these issues and anxieties, marketing decisions must be made. What I'm seeing is a stop/start, herky-jerky approach to marketing plans and budgets. >> Click to continue
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"Grow rich in a niche," advises Chicken Soup co-author and motivational speaker Mark Victor Hansen. It's good advice. >> Click to continue
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"Reports of my death have been greatly exaggerated." - Mark Twain.
This also goes for the fate of online marketing. There's life in the old mule yet, as I've been witnessing at trade shows I've attended over the past few months. >> Click to continue
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Do you have a gnawing anxiety that you have hundreds or thousands of relationships in your database of contacts that you've never touched since you put them there who knows how long ago? >> Click to continue
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The fact that a Web site is inexpensive is simultaneously a good thing and a bad thing. It's a good thing because it's inexpensive for you to put one up. It's a bad thing because it's also inexpensive for everyone else to do likewise, and they do. >> Click to continue
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Speaker/Author Journal: As many of you know, your humble publisher (that's me) also speaks professionally, most recently at the International Group of Agents and Bureaus' annual conference (check out http://igab.org where you will find a handy speakers bureau locator). In addition to meeting many of the good people who have and will hopefully book me, the trip turned into something of a pilgrimage to the city many consider the cradle of Rock 'n' Roll: Memphis, Tennessee. Yours truly considers himself firmly planted in that group.
>> Click to continue
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I read two recent eMarketer reports on mobile usage and marketing trends. One report says by the end of '09, roughly $760 million will have been spent on Mobile Marketing.
But wait. It also says by 2013, over $3.3 billion will be spent in this marketing channel. During my interview with eMarketer's Senior Analyst Noah Elkin, he said those figures are under review and could go up or down. But either way, Mobile Marketing is obviously going to hit like a house afire. >> Click to continue
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Result(s) Page: Previous 1 2 3 4 5 6 7 8 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Monday, March 8, 2010 | |
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