Marketing Viewpoints by Larry Chase ResourcesResult(s): 21 - 30 of 62
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What's next? Do you see things getting better in the Internet space or the economy as a whole? Try to write headlines for the economy and your vertical segment for six months to a year out. I do this exercise with attendees in my seminars. It forces one to imagine what lies just ahead and to possibly prepare for it. >> Click to continue
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Imagine having a "Go-To Guy" for everything in your life. You could ask this one person about marketing, economics, politics, literature, manufacturing - you name it. Your "Go-To Guy" would draw on his vast experience, intellect and compassion and come up with the right answer. Not the answer you may be fishing for, but the right answer as proven in the fullness of time. This is who Mac Ross was to me. >> Click to continue
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Let me make a suggestion to you. Get offline. That's right. Make a commitment to spend significant amounts of time away from any sort of connection -- email, Web, cellular and beeper. You may experience withdrawal symptoms, but it'll be worth it for the perspective you gain in the long run. We've become so inert, and in some cases so isolated, due to all the online knowledge work we do. I decided to push back from the desktop and help restore a ship in NYC's South Street Seaport. >> Click to continue
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That's what Mac Ross (The DM Fox) says most ads blurt out; he's right, of course. Whether it's online or off, an ad has to command attention. It must scratch an itch or strike a nerve, or stimulate anxiety, or joy, or what have you. In short, you must be in dialog with your audience or else they will ignore you, which is, of course, the biggest "dis" of all. >> Click to continue
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Hot air advertising is commercial messages with bad breath. When I see ads online and offline that proclaim they're the "undisputed leaders" or their product will "revolutionize," it turns my stomach. >> Click to continue
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Hard-working ads, good ads, pay for themselves and then some. In the 1920s, John E. Kennedy succinctly defined advertising as "sales in print." But somewhere along the line, most advertising campaigns have become unhinged from sales results. >> Click to continue
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Loyalty Marketing used to be purely a DM discipline. Nowadays, it's turning into the marketing mainstream. The same is true of CRM, as well as Customer Acquisition and Customer Retention Marketing. >> Click to continue
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In my travels, I've run into hundreds of marketers who are out of work. Some say the most incredible things to me, such as: "I don't want to start consulting, in case a company offers me a marketing job, I want to be ready" or "I could use a cushy six figure marketing job right now." But, the strangest one is "If you hear of any marketing jobs out there, let me know." >> Click to continue
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When will war break out? Where will war break out? Which way will terrorists strike next? In betwixt and between all these issues and anxieties, marketing decisions must be made. What I'm seeing is a stop/start, herky-jerky approach to marketing plans and budgets. >> Click to continue
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"Grow rich in a niche," advises Chicken Soup co-author and motivational speaker Mark Victor Hansen. It's good advice. >> Click to continue
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