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Marketing Viewpoints by Larry Chase & Company Result(s): 11 - 20 of 89
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SEO, PPC, and Social Media can and do help online sales. Few practitioners can succinctly explain how these three disciplines combine to help ROI.
Stephan Spencer is the President and CEO of Netconcepts. His firm helps clients optimize ROI by blending the aformentioned disciplines together and creating an amplified effect. >> Click to continue
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Getting just a few more of your site visitors to take some action can dramatically affect your bottom line.
My interview with Bryan Eisenberg yielded so many tips and tactics, I decided to break the interview into two parts so that you, the reader, see every useful idea. Part 1 addresses wording, size, shape, icons and style of CTA buttons. >> Click to continue
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Once upon a time, yours truly worked on Madison Avenue as a copywriter. The average stay at an agency was something like two years. That's an eternity for an online job nowadays. Many online companies don't even last that long. >> Click to continue
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Why can't real life be like online life, where you have the ability to "undo" something and make it as if it never happened? Say you've said something stupid at a company gathering. In a perfect world, you should be able to simply hit control Z, or go to the Edit menu and select "undo." Voila! The stupid statement you made is undone, and you now proceed along as if it were never said. Nice, eh? >> Click to continue
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I've heard consultants say, "I'm in the business of selling hours." No company buys "hours". Then what do they buy? >> Click to continue
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It's too easy and too expensive just to throw money at marketing campaigns and hope for the best. Making methodical improvements on response rates pays dividends every time thereafter. In short, you get smarter.
Bryan Eisenberg is one of the top conversion rate gurus. You see him speak at "SES Everywhere," ad:tech, eMetrics Summit and Shop.org. Below, he gives pointers on how color, layout, font choice and URLs can boost your response rates. >> Click to continue
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I've noticed people typically fall into one of two categories:
1. Hunters - These are people who often wind up in New Business Development departments.
2. Gatherers - These folks often are account managers who nurture an account for (hopefully) many years. >> Click to continue
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Remember when they said content was king, even though almost no one could charge anything for it? Distribution is really more the king, for without it the message means little. >> Click to continue
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Direct marketing people and advertising people both work in the industry known as marketing. But the types of people they are - and the nature of what they do for a living - couldn't be more different. In the field of online marketing, the distinction between these two disciplines blurs... not. >> Click to continue
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Most Social Media gurus are self-appointed windbags. The difference with Jay Baer is he speaks from experience.
Blue-chip companies pay him nicely to share that experience.
In addition to his blogging, consulting and speaking business, he recently co-authored The NOW Revolution: 7
Shifts to Make Your Business Faster, Smarter and More Social with Amber Naslund of Radian6, published by John Wiley & Sons, Inc. >> Click to continue
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Result(s) Page: Previous 1 2 3 4 5 6 7 8 9 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved. Contact Information Last Updated: Tuesday, February 7, 2012 | |
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