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Marketing Viewpoints by Larry Chase & Company Result(s): 11 - 20 of 77
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The top two tools for developing new business are neither software- nor hardware-based. Those two tools hang off the sides of your head. They're your ears. It never ceases to amaze me how often they're overlooked. >> Click to continue
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SEO, PPC, and Social Media can and do help online sales. Few practitioners can succinctly explain how these three disciplines combine to help ROI.
Stephan Spencer is the President and CEO of Netconcepts. His firm helps clients optimize ROI by blending the aformentioned disciplines together and creating an amplified effect. >> Click to continue
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Once upon a time, yours truly worked on Madison Avenue as a copywriter. The average stay at an agency was something like two years. That's an eternity for an online job nowadays. Many online companies don't even last that long. >> Click to continue
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Why can't real life be like online life, where you have the ability to "undo" something and make it as if it never happened? Say you've said something stupid at a company gathering. In a perfect world, you should be able to simply hit control Z, or go to the Edit menu and select "undo." Voila! The stupid statement you made is undone, and you now proceed along as if it were never said. Nice, eh? >> Click to continue
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I've heard consultants say, "I'm in the business of selling hours." No company buys "hours". Then what do they buy? >> Click to continue
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I've noticed people typically fall into one of two categories:
1. Hunters - These are people who often wind up in New Business Development departments.
2. Gatherers - These folks often are account managers who nurture an account for (hopefully) many years. >> Click to continue
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Remember when they said content was king, even though almost no one could charge anything for it? Distribution is really more the king, for without it the message means little. >> Click to continue
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Direct marketing people and advertising people both work in the industry known as marketing. But the types of people they are - and the nature of what they do for a living - couldn't be more different. In the field of online marketing, the distinction between these two disciplines blurs... not. >> Click to continue
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I often hear consultants say they're in the business of selling hours. Quite literally, that's true. But prospects may not necessarily be in the market for buying hours. They may be looking for a report or benchmark study that represents a block of time needed to put that package together. >> Click to continue
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It was inevitable that so many online companies would wind up letting so many people go. And in many cases, folding up themselves. Pseudo, APBonline, deepcanyon.com, Boo.com to name just a few, bit the dust recently. Others like Space.com, webMD.com, DrDrew, MTVi, and Garden.com have laid off substantial percentages of their staff recently. Or are about to. Instead of second rounds of funding, we're hearing about second rounds of firings. It gets pretty absurd when you read about "human redundancies" or "having to scale back in order to achieve our aggressive goals". >> Click to continue
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Result(s) Page: Previous 1 2 3 4 5 6 7 8 See More Reviews of Marketing Viewpoints by Larry Chase & Company Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Monday, March 8, 2010 | |
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