Marketing Viewpoints by Larry Chase ResourcesResult(s): 11 - 20 of 62
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I've heard consultants say, "I'm in the business of selling hours." No company buys "hours". Then what do they buy? >> Click to continue
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I've noticed people typically fall into one of two categories:
1. Hunters - These are people who often wind up in New Business Development departments.
2. Gatherers - These folks often are account managers who nurture an account for (hopefully) many years. >> Click to continue
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Remember when they said content was king, even though almost no one could charge anything for it? Distribution is really more the king, for without it the message means little. >> Click to continue
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Direct marketing people and advertising people both work in the industry known as marketing. But the types of people they are - and the nature of what they do for a living - couldn't be more different. In the field of online marketing, the distinction between these two disciplines blurs... not. >> Click to continue
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I often hear consultants say they're in the business of selling hours. Quite literally, that's true. But prospects may not necessarily be in the market for buying hours. They may be looking for a report or benchmark study that represents a block of time needed to put that package together. >> Click to continue
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It was inevitable that so many online companies would wind up letting so many people go. And in many cases, folding up themselves. Pseudo, APBonline, deepcanyon.com, Boo.com to name just a few, bit the dust recently. Others like Space.com, webMD.com, DrDrew, MTVi, and Garden.com have laid off substantial percentages of their staff recently. Or are about to. Instead of second rounds of funding, we're hearing about second rounds of firings. It gets pretty absurd when you read about "human redundancies" or "having to scale back in order to achieve our aggressive goals". >> Click to continue
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Really good direct marketing copywriters know that their copy must be "in dialog" with the reader. The copy has to gain credibility in the reader's mind, and thereafter bring up salient points and concerns precisely when and in the order the reader is apt to raise them. >> Click to continue
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We're all watching the stuffings getting kicked out of ecommerce and online marketing stocks lately. Many are below $1 and fear being delisted from the NASDAQ. Some are doing the reverse wussy stock split so as to get above a dollar and prevent such a fate. Before it's all over, many big brand names we've seen marketing online and off will go the way of the proverbial buffalo. Remember, there used to be a few hundred car companies a hundred years ago too. >> Click to continue
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If you told me 10 years ago I would be doing what I'm doing now, I would've said "No Way, Jose." >> Click to continue
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The subject header of an email can have the best come-on in the world and mean nothing if the 'From' field is from no one you've ever heard of. This bit of home-spun advice seems obvious to me, yet I frequently get offers from info@Company-I've-Never-Heard-of.com
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