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Marketing Viewpoints by Larry Chase & Company Resource Center 



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    Marketing Viewpoints by Larry Chase & Company

    Result(s): 91 - 94 of 94

    What You Can Learn From Your CompetitorsEmail to a Colleague

    Your competitors know things that you don't know. There are also things that you know that they don't. I help firms close the gap between what they do and don't know relative to their competitors. "Market-Mapping" is one of the methods I use to help my clients. Market-Mapping gives clients a roadmap that shows where they are now and where they should be six months from now and beyond. >> Click to continue

    What's Your Elevator Pitch?Email to a Colleague

    Say you're on the tenth floor going down to the lobby and you meet a mover and shaker on the way down. Can you explain to that mover/shaker what you do by the time you hit the lobby? Figure you have about 150 words in which to explain yourself. >> Click to continue

    Where Do We Go From Here?Email to a Colleague

    Statistics are sort of like a dashboard that helps you as you look down the road with limited visibility into the future. You can know how fast you're going, but your dashboard won't tell you about that fork in the road, nor which way to go (yeah yeah yeah, unless you have GPS). But looking back into history often does point the way. We humans have our patterns. >> Click to continue

    Why Online Publishers Need to be MarketersEmail to a Colleague

    Many people have a visceral reaction when I say publishers need to be marketers as well. Why? Because they fear the division of church and state is at risk, that the advertising will have an overbearing impact on the editorial content. But this is not what I'm talking about. I'm talking about survival. >> Click to continue



    Result(s) Page:   Previous  1  2  3  4  5  6  7  8  9  10  


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    Last Updated: Friday, May 3, 2013



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