Marketing Viewpoints by Larry Chase ResourcesResult(s): 1 - 10 of 62
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How does a search engine spider scan your site? What's it looking for? What does it value? What does it ignore? In order to get some critical points across about this most strategic aspect of search engine optimization, I thought it best to personify a search engine spider and give it a voice. Let's call this personified spider Charlotte... >> Click to continue
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Every so often I go off the deep end when I am exposed to an especially dumb piece of advertising. The latest run-in was just yesterday, when the public address system in the Rite Aid Pharmacy told me not to think them as a store, but rather as a "solution." >> Click to continue
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Since September 11th, living in New York has reminded me of what it might have been like to live during the 1930s. >> Click to continue
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The blogosphere makes virtually everyone a media maker now. If you've got something to say, you have easy access to publishing to a few or many people.
Lots of people and firms are making the time commitment to keep their blogs fresh. This helps keep a site high in SEO rankings and also attracts more attention to a site because content is being published more often to it. When you publish more often, the crawlers from search engines tend to visit more frequently because they're after fresh content to serve up in their search results. >> Click to continue
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First of all, if you have been reviewed in this newsletter, congratulations, because for each site that makes it into this publication, at least 65 are rejected or turned away. Not only that, the review of your site that ran in this newsletter is also posted at searchengineformarketers.com with a link back to your site. >> Click to continue
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Boosting site traffic is a hot-button item, I know. I give a few dozen keynote speeches and seminars each year, and nearly all organizations ask me to address the topic in depth for their attendees. It doesn't matter whether it's a high-end corporate crowd or a membership organization of travel agents or credit unions. >> Click to continue
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Where can you turn for new ideas on how you can better serve your marketplace? What blaring mistakes are you making that are costing you real marketshare? How can you tell whether you're headed into fertile fields or down a dry rat hole? Of course, the answer is -- look to your competition for answers. >> Click to continue
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The top two tools for developing new business are neither software- nor hardware-based. Those two tools hang off the sides of your head. They're your ears. It never ceases to amaze me how often they're overlooked. >> Click to continue
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Once upon a time, yours truly worked on Madison Avenue as a copywriter. The average stay at an agency was something like two years. That's an eternity for an online job nowadays. Many online companies don't even last that long. >> Click to continue
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Why can't real life be like online life, where you have the ability to "undo" something and make it as if it never happened? Say you've said something stupid at a company gathering. In a perfect world, you should be able to simply hit control Z, or go to the Edit menu and select "undo." Voila! The stupid statement you made is undone, and you now proceed along as if it were never said. Nice, eh? >> Click to continue
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