There's nothing worse than desperately seeking a quick, authoritative resource for a marketing topic you know
nothing about (although your client does not know that and never will), and getting 1,450,273 so-called
"relevant" search results back in return. Web Marketing Today (by Dr. Ralph F. Wilson) is an excellent place to
get up to speed on most any marketing- or ecommerce-related subject, from affiliate programs to link exchanges to
shopping carts to email newsletter publishing.
In addition to Dr. Wilson's own articles, ebooks, product reviews and so on, there is a Web Marketing Info Center
organized by topic. It includes hand-picked links to articles from around the Web (10,000 and counting articles, btw).
The site offers both no-cost and subscription-level access (which runs $49.95/year), plus a very informative
complimentary newsletter.
One of the features of the paid subscription is an email that you receive once a month. It really covers the
waterfront of Internet marketing and includes links to articles that have appeared all over the Web over the past 30
days. The articles are broken down into categories, such as automotive, SEO, PPC... you name it. As a matter of fact,
Larry Chase (the publisher of Web Digest For Marketers) can personally attest to taking at least two hours out of every
month to ferret through all of those articles, just to decide which ones warrant further consumption.
At long last, the SEO "cheat sheet" every marketer needs so you can walk the SEO walk as well as talk the talk. Keyword service firm Wordtracker's complimentary Keyword Research Guide is a 75-page ebook that compiles the advice, tools and tricks of nine SEO experts, who were challenged to come up with an SEO strategy for a fictitious company selling vegetarian dog food. Required reading for every online marketer, the guide includes contributions from Ken McGaffin, Bryan Eisenberg, Stephen Mahaney, John Alexander, Neil Davidson, Robin Good and Nick Usborne.