Marketing to Marketers Online Resource Center 

Looking for a marketing chart to make a point? We knew this site existed, but it was hard to find. It was worth it, however, as it can best be described as a topic-specific directory for marketing charts. It's categorized in two ways:

1. By major media formats, such as television, print, interactive, etc.; and
2. By topic, with dozens to choose from ranging from affiliate marketing to youth.

Explore any category and you will find the latest and greatest reports from all over the Web, accompanied by - you guessed it - all kinds of charts. Some charts are published within the context of original articles, while others can be downloaded right to your desktop. For example, a click on the Email category led to recent articles/charts published by PitneyBowes, the Interactive Advertising Bureau and Hitwise. Topics ranged from use of snail mail vs. email to impact of direct mail vs. email to the demographic makeup of Gmail's audience.

In addition, Marketing Charts publishes a new chart every day, which you can receive by email. The information appears to be compiled from data supplied by Nielsen/NetRatings AdRelevance. MarketingCharts is a joint venture between MediaBuyerPlanner LLC and Watershed Publishing LLC, the publisher of MarketingVOX.com.

In this editor's opinion, there is no better place to search for executive-level marketing jobs and/or recruiters than this site, which specializes in $100K+ positions. The job listings are submitted by companies and recruiters at no cost to them; the job seeker pays a subscription fee to access those listings. (A limited number of job listings can be viewed at no cost, subscription fees start at $30/month.)

Within your personal paid account, you can post a profile, which allows recruiters to view selected information about you and request a resume if interested in getting to know you. There are also many ways to be proactive and reach out to companies and recruiters as well.

This editor ponies up for a yearly subscription to this site just to keep tabs on what's going on in the industry, and honestly, they should comp me just for that plug. :) BTW, Marketing Ladders is just one arm of this innovative company - there are similar specialized sites for HR, Sales, Technology, Ops and more.

You need to know about Facebook, iPhone, mobile marketing, text messaging and and all that stuff the "young'uns" do, but perhaps it seems like a wildly fragmented universe of technology with little or no marketing context. Well, you might like the mTrends blog, which is all about the "mobile media lifestyle" - the products, the users and the shakers. Even reading a post a day could quickly get you up to speed on Twitter, Fring, Winksite... and what this all means to today's marketing, which (in this editor's opinion) is a lot more than you might think. As the blog implies, the world is moving to a mobile media lifestyle, and this is one way to keep up with the trend.

If you're in the business of selling something to someone (and who isn't?), Multichannel Merchant is an online and offline publication all about the multiple channels in which selling takes place. This editor considers it to be a must-read because it basically covers everything a marketer does.

Categories include: Print Channel (there's even a subcategory here devoted to "Paper", for goodness sakes); Web Channel (email marketing, creative, SEO, etc.); Retail Channel; Cross Channel and Ops & Fulfillment. There are also excellent guides to what are considered to be multichannel vendors, although as you can imagine, many of these vendors are either marketing firms or firms of interest to marketers. A good resource that should not be overlooked by marketers - it's not just about retail.

Remember the old Catalog Age magazine? Well, this is Catalog Age with a swizzy new name and focus to reflect this multichannel world in which live.