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Best Resources for Internet Marketing Consultants Result(s): 31 - 40 of 40
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This site offers a service to create, distribute and manage social media campaigns, which is a super slick way of saying
"I am all over this Web 2.0 stuff". First of all, you are able to create a content library so all of that work you
do is captured for future use. You can pick your ways to distribute said content, whether through podcasts, RSS feeds,
email newsletters, mobile messaging, widgets and so on. That means your content can be repurposed, which is A Good Thing.
Then you can (through your online account) measure the success of your efforts in real-time. Shoutlet is also synched in
with social media sites like LinkedIn. While it is not clear at the site how much this all costs, it is good to know that
there are ways to get a grip on the swirling vortex that is social media marketing.
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If you handle pay-per-click (PPC) advertising, this is your ultimate reconnaissance tool. Use it to find out how much is being spent on PPC advertising by category or industry... or you may prefer to drill down and and discover how much a competitor is spending per day on PPC, plus the number of clicks their site is receiving per day, the average position of their ad and the average cost per click. You can also see the top 10 advertisers for any keyword, or the top 5 AdWords ads for any domain, and lots of other good things.
SpyFu is the long-anticipated upgrade to GoogSpy, which was a site that allowed you to see how much your competitors were paying per keyword on Google AdWords. With expanded coverage of more search engines than just Google, the name has changed. It also features new and better functionality, which is available on a gratis basis right now but will eventually become a subscription-based service. (Note: At the time of writing, the site was incredibly busy, so you may have to wait your turn.)
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If your client depends on you to be a specifier and come up with short lists of Web services to consider, this site may do some of the work for you. The StrikeIron Marketplace is an e-commerce-enabled marketplace for commercial Web services. For example, you might be looking for a Web monitoring, analysis or order processing system for a client. Instead of wading through endless search results from a traditional search engine, you can use this site to zero in on exactly the kind of Web service you are looking for and compare pricing and features between companies. Many of the services/tools offered are "plug-and-play" or actually hosted on the StrikeIron website, so it is easy for you to zero in on those that easily integrate with what you already have and with one another. In many cases you can use the hosted services on a "pay as you go" model of pricing (while at the same time having the ability to choose from a number of companies for that which best suits your needs. A complimentary trial allows you to conduct a few searches and try things out; the full service is subscription-based.
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Which social-media blogger do the rest of the social-media bloggers read
and write about? This one, spearheaded by Lee Odden. Lee and his fellow
contributors cover social media, search marketing and online PR.
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If you're responsible for a site's search engine optimization (SEO), then you need a tool to track your progress. This tool will monitor your site's rankings within all the major search engines, including incoming links, and report back to you via brightly colored charts that track your performance over time. There is a complimentary basic plan under which you can monitor up to 10 URLs, which means you'll track your own site and key competitors' sites as well. You can choose to be notified by email every time a site's ranking changes, which is an excellent way to spy on the competition's SEO activities.
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Jakob Nielsen has been called the "world's leading expert on usability." His site is a fantastic resource for those who want to stay up-to-date with usability trends and news. Sign up for Alertbox, and you will receive a biweekly notice when a new column is published. At the site, you will find lots of resources and news, as well as links to (fee-based) reports on usability as related to email, Web design, Intranets and more.
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Whenever you need to search for a specific marketing resource or want to check out a new tool, service, software program or
utility, search our database first and save yourself some time and money. The reviews that you read right here in this email newsletter are poured into one of
58 Internet marketing categories.
Some of the categories include: Best eCommerce Blogs, Advanced Email Marketing, Search Engine Optimization, Sales Lead Generation
and Best Google Tools and Tips for Internet Marketing.
You can browse by category or use the search tool found halfway down the homepage. Each site reviewed is handpicked by our
editorial staff and represents the best and brightest in its category.
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Marketing professionals on the go will want to bookmark this site, which is a guide to no-cost wireless Internet access hot spots around the world. Hot spots can be found in independent coffeehouses, hotels, airline VIP lounges, city parks, college campuses and at selected retailers and restaurants such as Panera Bread Co. and Apple retail stores nationwide. No-cost hot spots (not surprisingly) are highly coveted but impossible to find when you really need them - like when you need to get a report to your boss or client, pronto. So, if you want to know where the complimentary hot spots are in your area, or in a place you'll be visiting, check this site out and do a little advance planning. If you're in New York City, for example, you can take advantage of complimentary access if you find yourself in the middle of the hot spot rooftop network that extends between Avenue A and Avenue B from 2nd to 10th Streets in the East Village. Who knew? In southern California, no-cost beach access is yours. Now that's what we call the Internet marketing consultant good life.
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There's nothing worse than desperately seeking a quick, authoritative resource for a marketing topic you know nothing about (although your client does not know that and never will), and getting 1,450,273 results back in return. WilsonWeb, created and shepherded by Dr. Ralph F. Wilson since 1995, is an excellent place to get up to speed on any marketing or e-commerce related subject, from affiliate programs to e-commerce storefronts to email newsletter publishing. In addition to Dr. Wilson's own articles, ebooks, product reviews and so on (worth reading in their own right), you can search his Web Marketing Info Center by topic and receive back hand-picked links to articles from around the Web on your subject of interest (over 10,000 have been indexed over the past several years). The site offers both no-cost and subscription-level access ($49.95US per year), plus a very informative complimentary newsletter.
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Need an alternative to Google Analytics, especially for bloggers? This desktop real-time analytics package (runs on Windows, MacOS
and Linux) could be it, and it's gratis (in beta at time of writing). It's so comprehensive we can't list everything in a single review for fear of leaving out
something important.
Here's a quick rundown: an easy-to-use interface; live visitor tracking, analytics and notifications; one-click access to all the
Web sites/blogs you manage, visitor and member tagging, deep searching of statistics; developer tools to customize your Woopra application and plenty of support
via FAQs, user forums and tech support. During beta, use is restricted to 10,000 pageviews a day, more than manageable for many of the Internet marketing consultants
who read this.
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Tuesday, September 7, 2010 | |
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