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Internet Marketing Consultant's Toolbox ResourcesResult(s): 21 - 30 of 31
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This site allows you to "roll your own search engine". Let's say you rely on two or three great Internet marketing sites for news and information (with Web Digest For Marketers and its 45+ Internet marketing categories among them, we hope). Simply choose to create a searchroll, input the URLs for those favored sites and name your personal search engine. It will be stored on the Rollyo website. The next time you need to reference one of those sites, go to Rollyo and conduct a search of only those sites using your very own search engine.
You can make your personal search engine available to others at Rollyo, who might feel that you've created the be-all and end-all search tool for your topic. Conversely, you can search for the personal search engines of others by topic and then adopt them for your own use. We like the fact that you can view the URLs they've inputted to create their personal search engines, which means you discover new resources. You can also search for your site's URL to see if anybody has included it in a Rollyo search engine, which will tell you just how influential you are in your category.
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How many people do you need to survey in order to generate a meaningful result? This Sample Size Calculator will tell you. Let's say you have 10,000 customers and you'd like to determine with a 95% confidence level how they will react to your new pricing plan, with a confidence interval of 4% (meaning results will be indicative, plus or minus 4%, of the entire survey population). According to this calculator, you will need a sample size of 566 responses to gauge feedback to your desired degree of accuracy. There is also a calculator that will help you find the confidence interval of a survey already taken based on the number of respondents, total population and percentage of respondents who picked a specific answer. This complimentary tool is made available by survey software provider Creative Research Systems.
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Here you put your site (or your client's site) through its SEO paces with a suite of complimentary tools. These include a
website inspection tool that checks for title, meta tags, text, link popularity and keyword density. Or you might try the
tool that allows you to check by keyword for the number of results to be found in total for that word on major search engines
-- and then where your site ranks for this keyword, the best ranked sites for this keyword, the content of these pages and
more. You might want to know whether your site is even listed in all the major search engines and directories. There are lots
of tools worth checking out.
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This site offers a service to create, distribute and manage social media campaigns, which is a super slick way of saying
"I am all over this Web 2.0 stuff". First of all, you are able to create a content library so all of that work you
do is captured for future use. You can pick your ways to distribute said content, whether through podcasts, RSS feeds,
email newsletters, mobile messaging, widgets and so on. That means your content can be repurposed, which is A Good Thing.
Then you can (through your online account) measure the success of your efforts in real-time. Shoutlet is also synched in
with social media sites like LinkedIn. While it is not clear at the site how much this all costs, it is good to know that
there are ways to get a grip on the swirling vortex that is social media marketing.
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If you are charged with generating sales leads for your client or creating the systems to do so, this company is a
"mashup" (combination) of a lead generation and search engine marketing tool, all in one fell swoop. First you
create a search engine marketing campaign (SmoothStart is integrated with Google AdWords, Yahoo! Search Marketing and MSN
AdCenter). Then you create landing pages on the fly for your ads using SmoothStart's landing page builder and
optimization tool, which includes the creation of forms should you need them.
As leads come in, the built-in lead management tool helps you organize and qualify them. Your leads can be tracked, both
in terms of sales progress and also in terms of how the lead used your landing page and where he or she went from that point
on in your site. Landing pages can also be optimized as you go along to increase your conversion rates. The product has been
in use since 2001 by Fortune 500 companies at the enterprise level. It is now available for smaller organizations.
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If you handle pay-per-click (PPC) advertising, this is your ultimate reconnaissance tool. Use it to find out how much is being spent on PPC advertising by category or industry... or you may prefer to drill down and and discover how much a competitor is spending per day on PPC, plus the number of clicks their site is receiving per day, the average position of their ad and the average cost per click. You can also see the top 10 advertisers for any keyword, or the top 5 AdWords ads for any domain, and lots of other good things.
SpyFu is the long-anticipated upgrade to GoogSpy, which was a site that allowed you to see how much your competitors were paying per keyword on Google AdWords. With expanded coverage of more search engines than just Google, the name has changed. It also features new and better functionality, which is available on a gratis basis right now but will eventually become a subscription-based service. (Note: At the time of writing, the site was incredibly busy, so you may have to wait your turn.)
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If your client depends on you to be a specifier and come up with short lists of Web services to consider, this site may do some of the work for you. The StrikeIron Marketplace is an e-commerce-enabled marketplace for commercial Web services. For example, you might be looking for a Web monitoring, analysis or order processing system for a client. Instead of wading through endless search results from a traditional search engine, you can use this site to zero in on exactly the kind of Web service you are looking for and compare pricing and features between companies. Many of the services/tools offered are "plug-and-play" or actually hosted on the StrikeIron website, so it is easy for you to zero in on those that easily integrate with what you already have and with one another. In many cases you can use the hosted services on a "pay as you go" model of pricing (while at the same time having the ability to choose from a number of companies for that which best suits your needs. A complimentary trial allows you to conduct a few searches and try things out; the full service is subscription-based.
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If you're responsible for a site's search engine optimization (SEO), then you need a tool to track your progress. This tool will monitor your site's rankings within all the major search engines, including incoming links, and report back to you via brightly colored charts that track your performance over time. There is a complimentary basic plan under which you can monitor up to 10 URLs, which means you'll track your own site and key competitors' sites as well. You can choose to be notified by email every time a site's ranking changes, which is an excellent way to spy on the competition's SEO activities.
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Jakob Nielsen has been called the "world's leading expert on usability." His site is a fantastic resource for those who want to stay up-to-date with usability trends and news. Sign up for Alertbox, and you will receive a biweekly notice when a new column is published. At the site, you will find lots of resources and news, as well as links to (fee-based) reports on usability as related to email, Web design, Intranets and more.
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Marketing professionals on the go will want to bookmark this site, which is a guide to no-cost wireless Internet access hot spots around the world. Hot spots can be found in independent coffeehouses, hotels, airline VIP lounges, city parks, college campuses and at selected retailers and restaurants such as Panera Bread Co. and Apple retail stores nationwide. No-cost hot spots (not surprisingly) are highly coveted but impossible to find when you really need them - like when you need to get a report to your boss or client, pronto. So, if you want to know where the complimentary hot spots are in your area, or in a place you'll be visiting, check this site out and do a little advance planning. If you're in New York City, for example, you can take advantage of complimentary access if you find yourself in the middle of the hot spot rooftop network that extends between Avenue A and Avenue B from 2nd to 10th Streets in the East Village. Who knew? In southern California, no-cost beach access is yours. Now that's what we call the Internet marketing consultant good life.
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