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Best Resources for Internet Marketing Consultants Result(s): 1 - 10 of 37
Andiamo Systems is one way to track in real-time what people are saying about your company and your competitors. It will
tell you who the most influential bloggers are for your brands, whether perceptions out there are positive or negative and
which blogs and other word-of-mouth resources are the best targets for your PR and marketing campaigns. All you do is
designate the brands and keywords that you want tracked, and then you can access your many online reports, which drill down
all the way to snippets of each mention your keywords have received, with the publish date, source name, reach, authority,
relevance and sentiment rankings. At the time of writing there was a complimentary trial at the site.
Want to save time on prospect follow up and increase sales as well? You may find success with an email auto responder system. Sales experts say that it often takes seven or more ad exposures before prospective customers actually make a purchase. To the rescue comes AWeber, which offers a completely automated auto responder system that will follow up email inquiries automatically, and then again and again over the weeks and months ahead. A no-risk, 30-day trial offer is available at the site. Pricing starts at $19.95(US) per month.
This complimentary service lets you test your Web design in 55 different combinations of Web browsers and operating systems. It's a
handy tool to show a client how different systems can mangle sites using nonstandard code.
Type in a Web address, select which browser/OS combinations to test, and click the button. Browsershots uses distributed computing to
test your page across a network of users, who send back screenshots showing the results.
We typed in "WDFM.com," and found that except for slight variations in column size and depth, our homepage renders correctly in
every major combination.
One lack: No mobile simulation, but maybe that's coming.
The BuzzLogic service monitors in real-time all of the conversations that are going on in Web land on blogs and social media. The goal of this monitoring is to
identify those people who are the drivers and influencers of opinion on any topic. To do so, they monitor and map the people who are posting to blogs, where they
are posting, how many people are commenting on their postings and how their opinions on a given topic spread from one site to another. Marketers get a dashboard in
order to identify "influencers" within a category and zero in on who's saying what.
A major benefit of this monitoring is that fact that BuzzLogic allows you to conduct "conversation queries" that pinpoint where major conversations about
your brand or products are taking place, and then zip a text or display ad right into the social media discussion. They use the Google API to enable you to create your
text or display ads, and then you select the properties where you want to run your ads just as you would for a Google AdWords contextual campaign. BTW, BuzzLogic refers
to this as a "conversation targeting" ad system.
Want to see what people are really doing on your site? ClickTracks displays website visitor behavior directly on the pages of your website. Simply upload your log files to the ClickTracks tool, and you will see the pages of your site, visually tagged with the clickthrough percentages for every link. You can set up "destination" pages to help judge how people get to your money-making pages, and to help determine which links are paths that lead to sales. The results might surprise you. A complimentary trial is available; the cost for the software is $495(US).
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Are you prepared for multilingual, multicultural marketing? Global marketing consultancy Common Sense Advisory keeps tabs on the trends; for example, at the time of writing, a survey revealed that less than 50% of the world's top 100 brands responded to email queries sent to them in Spanish. Visit the site for full details (by the way, Yahoo! and Hertz led the global brands in their attention to US Latinos). You will also find best practices when marketing to a global audience, whether through a global gateway portal or with sites or content customized or translated for various audiences. Don't know where to begin? The no-cost Translation Budget Calculator will tell you how much you should be spending on translation and localization based on your company's revenues and industry.
Don't you just love your iPhone? Now here's a gratis application that lets you schedule and manage conference calls with up to
five participants when you're on the road. The app, created by telephony specialist IfByPhone, comes with 100 minutes of use per month with upgrades available.
Create your complimentary IfByPhone account at the URL above, then go to the iTunes Store, search on "IfByPhone," and download Conference Call.
This UK-based website offers news specifically for consultants. Once you take a look at it, you will see how specifically
and perfectly tailored it is to this niche. For example, at the time of writing major news articles focused on who was
awarding contracts to whom and an overview on how companies are handling succession planning (or more likely, how they do
not have a plan in place). While the site does focus on the big guns -- you can even click on firm-specific categories such
as Accenture, Deloitte and McKinsey -- there is much to learn here, even if you are a single-person firm.
CrazyEgg makes your Web analytics reports pop with a set of color-coded visuals like heatmaps and Confetti, which drops a colored
dot wherever a visitor clicks on the page. See instantly where your hot and cold zones are, then toggle a switch to see where visitors are coming from.
For email folks: Upload your message to your site and watch where people click. Did they find your call to action? Or, did they
click on images that you should have hyperlinked but didn't? Service starts at $9 monthly (track up to 10,000 visits monthly and 10 pages).
Here is a no-frills, one-stop tool kit to check all things DNS. In addition
to a thorough DNS report, a domain name lookup tool, a DNS timing tool,
reverse DNS lookup, pings and abuse lookups, you'll also find tools you
didn't know you needed, such as the URL deobfuscator. If this is all Greek
to you, simply go to the site and enter your URL in any one of the domain
tests. You'll find out how your site stacks up, technically, in less time than it took to read this sentence.
Result(s) Page: 1 2 3 4 See More Reviews of Best Resources for Internet Marketing Consultants Sites
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Last Updated: Thursday, June 13, 2013
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