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Marketing Calculators ResourcesResult(s): 11 - 16 of 16
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This company's ROI calculator service, which is offered at a monthly rate of $9.95(US), enables you to quantify keyword performance for your PPC or other keyword advertising campaigns. It helps you zero in and keep track of those keywords and phrases that perform best across any number of search engines. While individual search engine advertising toolsets provide this tracking capability themselves, getting the macro view of your overall marketing performance can be a little cumbersome. Once your data is in place using this service, you will be able to generate hundreds of comparison reports and look at your campaigns forwards, sideways and backwards. At the time of writing, a very comprehensive demo and a no-cost trial of the service were available at the site.
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B2B sales lead expert Mac McIntosh offers a no-cost marketing lead calculator in Excel format. This useful interactive spreadsheet is designed to help B2B sales and marketing professionals determine the realistic number of marketing touches, inquiries and qualified sales leads needed in order to meet your company's sales revenue objectives. Be prepared to answer questions about marketing costs per contact and average sale size or lifetime value of your customers.
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The use of email newsletters as a marketing tool is popular, effective and seemingly inexpensive. MarketingProfs.com (a marketing resource that draws its theories and tactics from a broad array of analysts, marketing professionals and professors) offers a useful calculator designed to measure the return on investment of your email newsletter publishing efforts. Follow the easy-to-use, step-by-step instructions and even easier guide to analysis of your results, and you might be surprised.
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If you are a calculation junkie, you will go wild at this site, which at the time of writing housed more than 19,730 calculators for tabulating every kind of data under the sun. The "Management & Business" section contains and/or points to hundreds of calculators that have been lovingly gathered by this reference site's sole proprietor, Mr. Jim Martindale. A few of our favorites include the business benchmarking calculator, the Six Sigma calculator and a number of decision-making calculators... but how do you decide which one to use? Because marketing people are people too, we want to let you know that you will also find calculators devoted to remodeling, construction, cooking and much, much more. Dig in.
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How many people do you need to survey in order to generate a meaningful result? This Sample Size Calculator will help you find out. Let's say you have 10,000 customers and you'd like to determine with a 95% confidence level how they will react to your new pricing plan, with a confidence interval of 4% (meaning results will be indicative, plus or minus 4%, of the entire population, ie. your customer base). See, you're learning already. According to this calculator, you will need a sample size of 566 responses to gauge feedback to your desired degree of accuracy. There is also a calculator that will help you find the confidence interval of a survey already taken based on the number of respondents, total population and percentage of respondents who picked a specific answer. This handy tool is presented as a public service by Creative Research Systems. You'll find helpful articles on statistical significance and survey design at the site as well.
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These useful CPM (Cost Per Thousand) calculators will help you compare apples to apples when buying media. For example, if you know the size of the audience and the amount the media outlet is charging, you can calculate how much you are paying per thousand impressions. Or, if you're a publisher and want to adjust your rate card, you can plug in a CPM rate plus your audience size and get the dollar amount. A handy way to look at CPM from different angles without getting twisted up in your own arithmetic.
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