 | |  | 
Sponsored Listing
Complimentary Guide: 2010 Online Marketing Blueprint
This 26-page multimedia ebook will help you successfully incorporate online marketing into your business.
Download Your Free Copy of the Guide Now
Marketing Calculators Result(s): 11 - 20 of 25
|
|
Broadcast makes it easy to create your very own "Sim City" marketing simulation on the Web. You supply the data, and this no-cost tool supplies pre-programmed templates that will turn your competitive strategy or financial planning scenario into an incredibly sophisticated simulation that's as much fun to play with (to a marketer, at least) as the latest video game. A thorough but easy to understand tutorial will get you started. The no-cost version, Forio Broadcast Express, gives you a single-user license and the capacity for 2,500 equations. Even more sophisticated tools are available for a fee. Thanks to Mal Watlington for bringing this gem to our attention.
|
If you want to get a better understanding of what your visitors are doing on your website, increase your online sales, reduce your cost of customer acquisition, increase your customer retention rate and/or increase your average order size, Future Now has provided the tool and the metrics you can use to establish and track your efforts. This no-cost download of an Excel workbook was created by the savvy Eisenbergs of Future Now in partnership with metrics wizard Jim Novo. By inputting basic metrics such as your number of site visitors and number of desired actions completed (whether sales or content downloads), you will be able to quickly get a handle on how well you are doing and also spot trends over time. But don't stop there - the workbook also contains more advanced and meaningful calculations that will enable you to establish and improve metrics for everything from your order acquisition gap and contribution per order to your visitor engagement index. Well done.
|
The Harvard Business School offers up this downloadable interactive workbook, which is designed to help estimate the cost of acquiring a customer and the Net Present Value (NPV) of that customer's business during his or her useful economic life. The simple model is programmed to evaluate a single product offering. The more complex model allows you to incorporate multiple products with distinct customer loyalty and repurchase characteristics. The models take into account the monies spent on customer acquisition to arrive at their conclusions. In the complex model, you can assign a specific economic life to a customer, set multiple retention rates for different years, and look at the value of a customer for a company with multiple products. The calculation page then separates the profitability of the customer on an annual basis and by product as well as breaking up customer present value by product.
|
Keyword density – the number of times your keywords appear in
selected copy, such as a Web page, and the percentage of all copy devoted to
the keywords – is one of many factors in determining your SEO success.
Do you know if your copy supports the keywords you paid good money to secure?
Use this calculator to see in an instant how well your copy supports your
chosen keywords. Enter the page you want analyzed and up to 20 keywords. The
calculator will show you how many times the keyword appears and what
percentage of all words it comprises. (Warning: Stuffing your Web page with
the same keyword too many times can result in penalties from the search
engines. Be careful.)
|
This company's ROI calculator service, which is offered at a monthly rate of $9.95(US), enables you to quantify keyword performance for your PPC or other keyword advertising campaigns. It helps you zero in and keep track of those keywords and phrases that perform best across any number of search engines. While individual search engine advertising toolsets provide this tracking capability themselves, getting the macro view of your overall marketing performance can be a little cumbersome. Once your data is in place using this service, you will be able to generate hundreds of comparison reports and look at your campaigns forwards, sideways and backwards. At the time of writing, a very comprehensive demo and a no-cost trial of the service were available at the site.
|
Sponsored Listing
Find Out How Much a Facebook Fan is Worth
New Download from Adobe SearchCenter - Learn how to:
Measure and optimize Facebook ad spend
Measure ROI of Facebook fans, ads & pages
Download Now
|
Landing page optimization is all the rage today. This calculator will help you do that job. Enter the number of conversions you expect and the number of days you want to run your test. Pick whether you want to learn how many tests you should run or how long to run your tests. Then, let the calculator do its stuff. If you need more precision, click "Advanced Options" and set your expected conversion rate and confidence levels. Disclosure: This calculator is provided by Marketo, which advertises in Web Digest For Marketers.
|
B2B sales lead expert Mac McIntosh offers a no-cost marketing lead calculator in Excel format. This useful interactive spreadsheet is designed to help B2B sales and marketing professionals determine the realistic number of marketing touches, inquiries and qualified sales leads needed in order to meet your company's sales revenue objectives. Be prepared to answer questions about marketing costs per contact and average sale size or lifetime value of your customers.
|
If your marketing department is like many, you're not exactly overstaffed. But, it's also the place many companies turn to first when trimming expenses. Defend your department, or make the case for additional resources, with this calculator from Marketsmith, Inc. Enter your data for six variables (including number of mailings, total and house circulation and complexity of sales forecast reporting). The calculator will report your ideal staff number, along with suggested pay ranges. It's oriented to direct marketers, but email marketers will find it useful, too.
|
The use of email newsletters as a marketing tool is popular, effective and seemingly inexpensive. MarketingProfs.com (a marketing resource that draws its theories and tactics from a broad array of analysts, marketing professionals and professors) offers a useful calculator designed to measure the return on investment of your email newsletter publishing efforts. Follow the easy-to-use, step-by-step instructions and even easier guide to analysis of your results, and you might be surprised.
|
If you are a calculation junkie, you will go wild at this site, which at the time of writing housed more than 19,730 calculators for tabulating every kind of data under the sun. The "Management & Business" section contains and/or points to hundreds of calculators that have been lovingly gathered by this reference site's sole proprietor, Mr. Jim Martindale. A few of our favorites include the business benchmarking calculator, the Six Sigma calculator and a number of decision-making calculators... but how do you decide which one to use? Because marketing people are people too, we want to let you know that you will also find calculators devoted to remodeling, construction, cooking and much, much more. Dig in.
|
Result(s) Page: Previous 1 2 3 See More Reviews of Marketing Calculators Sites |
|
Sponsored Listing
Convert Leads into Sales by Speaking Their Language
Free Download from Jigsaw: "It’s Not Just About Leads: Sell More by Speaking Your Customer’s Language". Includes step-by-step checklist.
Download Free Whitepaper Now
|
Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Tuesday, September 7, 2010 | |
Go to Current Issue of Larry Chase's Web Digest For Marketers
About Larry Chase
| | |
