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Marketing Calculators Result(s): 1 - 10 of 25
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3marketeers is an ad agency that specializes in B2B, with a particular focus on high-impact dimensional direct mail campaigns designed to get past the notorious gatekeepers who keep guard over CXO inboxes. We bring this site to your attention because of its useful tools and resources for lead generators, like an ROI calculator that reduces some of the math headaches of campaign planning. Use this calculator to determine the ROI for any marketing program - lead generation, email, sponsorship, direct mail or telemarketing. Just enter your program costs, target variables and projected program results under Input. Then click Calculate to instantly determine the estimated ROI and other pertinent details like cost per piece, cost per response, cost per sale, anticipated revenue generated, number of new customers and more.
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This site offers business and marketing calculators that you can use to quickly and easily evaluate different aspects of your business. Here you will find very straightforward conversion rate, email ROI and PPC ROI calculators as well as more general cash flow, starting costs and break-even calculators. These tools are much simpler than some of the other calculators you will find on the Web, so if you just want to run some quick scenarios without inputting tons of data, they are a good choice.
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Analytics provider Clicklab has created a no-cost worksheet that will help you estimate the incremental cash flow that can reasonably be expected from a Web analytics program used over time. To do so, it takes into consideration two key components that can be addressed by a Web analytics service and that can lead to increased ROI: 1) The direct increase in sales resulting from improved traffic quality and website usability; and 2) The savings resulting from discontinuing non-performing advertising and preventing click fraud. It's a handy tool and quite a nice business development idea as well.
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How much money could you take in if you were to boost your Web site's
conversion rate, say from 2% to 3.5%? Using the "Conversion Rate Calculator,"
enter your total number of visitors, average order size and average number of
orders over whatever time period you set. Then, set your current conversion
rate using the slider graphic to the right. This calculator will show you the
money, in both numbers and a bar graph. Other calculators on the site,
developed by Palo Alto Software, will figure email and PPC returns, break-even
and start-up costs and other business-focused estimates.
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The usability experts at Creative Good believe that e-commerce sites can increase revenues by improving customer experience. The site includes articles and case studies on merchandising, email, navigation, search and more. To drive the message home, Creative Good created a calculator to help you put tangible numbers on the value of website usability. It's called the Conversion Rate Calculator, and it puts a dollar value on the impact that even a slight (one-tenth of one percent) increase in conversion rates can have on your annual sales.
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Let's say you have a website designed to generate leads or clients for your business. How can you demonstrate ROI? This general marketing ROI calculator could do the trick. It takes into account your total current customers, your projected future customers, their average spend per year, your gross margins, your marketing budget and your success rate at converting leads into live clients to arrive at an assessment of your marketing performance. These calculations can be applied to a website, a sales team, an affiliate marketing program, a print advertising campaign and so on.
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While Dack.com covers everything from politics, sports, and movies to the latest corporate scandal, dig a bit deeper and you'll find a hidden treasure. This seemingly forgotten tool is a useful way to measure the value of your Intranet, or more pointedly, to determine whether or not your Intranet is useful at all. Since time is money, this calculator sheds light on how much time can be wasted when employees can't find information on their own site.
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This direct marketing behemoth offers a trio of sophisticated calculators designed to "increase your understanding of the mathematics of successful direct mail." The ROI calculator allows you play with the price, mailing cost, quantity mailed and/or projected response rate of your next direct mail campaign to determine how successful you will be. The "Determine Pieces to Mail" calculator considers your confidence level and how much variance in the response rate you can accept to help you decide how many pieces you must mail to yield a repeatable result on your next campaign. Finally, the NCOA calculator computes the benefits of an NCOA (National Change of Address) update on your list.
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Your address database (whether print or email) is the most important asset
of your direct marketing program. Each address also has a cash value representing its acquisition cost and lifetime value. Do you know what your
addresses are worth? This calculator, developed by Australian marketing-
services provider Solutions Answers Results, will compute your individual
address value and the total value of your database using five data fields. The
total might surprise you. It will also help you determine how much you can
reasonably spend to acquire new addresses.
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Do you know how many subscribers you have to add to your list to get 10%
real growth this year? It's more than you think. Besides brand new addresses,
you need to replace the subscribers lost to opt-outs, bounces and spam
complaints. This calculator, developed by email service provider EmailLabs (now part of Lyris HQ), estimates how many subscribers you need to reach your
goal in a year. It accounts for list turnover and gives you both an annual
number to hit and 12 monthly mini-goals to achieve it.
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Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved. Contact Information Last Updated: Friday, February 3, 2012 | |
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