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List Management & Brokerage Resources Result(s): 11 - 13 of 13
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If you are interested in the subjects of ROI, online channel management, retail email marketing, the integration of email marketing and Web analytics or other essential topics, you can immerse yourself in current practices and techniques by reading one of the many white papers available in this email service provider's white paper library. A brief (60 second) registration is required to access these studies, but they are well worth it. While you're at the site, do sign up to receive the Responsys Leaders Forum News email newsletter. Unlike many companies, they only send this marketing piece once a month, and it is quite good - jam-packed with original articles, best practices and news for email marketers.
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Processing unsubscribe requests in a timely fashion is not only good customer service - it's the law (all unsubscribe requests must be removed from ALL of your mailing lists within 10 business days of the subscriber's request). But what if the unsubscribe request was received by a marketing partner or was sent to a company salesperson or to your billing department? There are a million ways that maintaining a suppression list can get very sticky, but the bottom line is that you are still responsible if you are the list owner. Your centralized suppression list must be kept current at all times and compared against future mailings or list rentals to remove unsubscribed members. Depending upon the complexity and size of your business, it may make sense to outsource the maintenance of your suppression list to a company like UnsubCentral, which is a suppression service that creates a secure environment where you can manage opt-out lists across affiliates and other third parties. When an opt-out request is made at any point in your enterprise, the request is recorded in UnsubCentral. Then UnsubCentral communicates the request to all other email delivery systems and third party list partners to provide a global opt-out process. It also keeps an audit trail of all unsubscribe activity. You may understandably be sensitive about handing this data over to a third party, so do your research and make sure your provider is reputable. This one happens to be integrated with IronPort and certified by TRUSTe.
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Going postal? The USPS has put together an impressive array of products and services for direct marketers. If you're just getting up to speed, you'll find everything from online tutorials to a schedule of 5-hour direct mail seminars sponsored by the USPS that are coming to a location near you. Need help? USPS has lined up heavyweight DM partners for various services, all recommended via the site. Or you can manage your mailings yourself from your desktop.
Two other programs offer even more DM options. First, a confirm service provides a special barcode called PLANET to electronically track delivery of First-Class Mail, Standard Mail and periodicals. You can also track when reply mail is on its way back to you. The PLANET barcode has made possible the first USPS-approved, First-Class product in 50 years - Friend-To-Friend prepaid postcards designed for pass-along. Simply send your postcard campaign with the special Friend-To-Friend mail classification and encourage your recipients to pass along their postcards. They drop them in the mailbox addressed to new friends, and your PLANET barcode is tracked so that you are charged for the lead.
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Tuesday, September 7, 2010 | |
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