 | |  | 
Sponsored Listing
5 Email Metrics That Boost Results and Prove Your Worth
Silverpop's new white paper shows you how to lead your
competitors, gain insights and achieve solid improvements.
Download your copy from Silverpop today!
List Management & Brokerage Resources Result(s): 1 - 10 of 14
|
|
AccuLeads is a reseller of compiled lists like Dun & Bradstreet, consumer names from Equifax and Advo household saturation files (where everyone is known as "resident"). You can create a customized list, pay and download it 24 hours a day. Counts and queries are not only fast, they're unlimited and free until you're ready to order. Depending on your demographic selection criteria and how many sales leads you decide to purchase, you can pay as little as 5 cents per consumer or business contact record.
|
Cohorts divides the US population into 32 segments - 13 representing married households, plus 9 single female segments and 8 single male segments. Each is labeled according to the most frequent actual first name in the group, so the lists have names like Alex & Judith or Elwood & Willamae. Amazingly, the labels do resonate with the accompanying characteristics that Cohort identifies, such as demographics and product preferences. Cohorts segment names can be overlaid onto your customer file for market research, and can also be used to identify high-potential prospects and develop relevant messaging to attract them. Cohorts claims that communications personalized with their messaging relevant to each segment can lift response rates 35-53%. Take that, Elwood!
|
The humble DigDB Excel Toolkit - an add-in for Excel - may have one of the best customer lists this editor has seen in a long time, including the staff of Web Digest For Marketers. It enables even the most uncomfortable of Excel users to manipulate data and perform Access-like queries. For example, you can slice and dice prospect lists and hone in to likely targets in very sophisticated ways using your standard database files. With this tool you can also perform list suppression or create a truly random list, rather than just dividing your list into two halves (the front half or the back half), which is not exactly a purely "random" select. A demo and no-cost trial is available at the site; the software runs $59(US).
|
This company houses a cooperative, transactional history database containing the online and offline buying behavior of over 96 million U.S. households, which is contributed by its nearly 800 member companies. There is no cost to become a member company, and members include some of the world's leading publishers, retailers and continuity marketers. Members build the cooperative database by contributing their customer names and related buying information down to the SKU (stockkeeping unit) level. All customers have explicitly opted in to receive marketing messages from other third-party partners and all data must adhere to I-Behavior's privacy policy standards. As part of the cooperative, members gain the ability to compile and rent extremely targeted and information-rich mailing lists from I-Behavior (there is, of course, a charge for list rental). For example, let's say you're an online fashion retailer looking for customers outside of your database who have already purchased expensive shoes from another fashion retailer. Let's say there's another retailer in the database who just so happens to have a segment that is in the habit of buying high-fashion shoes from them. You can rent that list segment of high-fashion shoe buyers from that company via I-Behavior. Lester Wunderman is the direct marketing master behind I-Behavior.
|
ListK specializes in business-to-business email lists. Not only can you rent an email list of targeted executives here, you can also use their BizAppend services to append current email addresses to business names you might have on your own mailing list. List append services are popular in both the B2B and B2C arena, because once you have usable email addresses in hand for prospects, you can switch to more cost-effective means of contacting them. Is this legitimate? Certainly, if you follow all relevant email marketing laws in the use of these email addresses. Not sure? Check out the site's marketing library, privacy policy and compliance details to learn how you can take advantage of the latest list-building technology legally and ethically. Clients include AT&T, Bloomberg, HP, Lucent, Microsoft and hundreds more.
|
Sponsored Listing
How Do You Measure Success? The Marketing Metrics You Need
This Forrester whitepaper covers: What You Should be Measuring & How to Make Metrics Work by Focusing on Relevance
Download Complimentary Whitepaper Now
|
So you need to rent a postal or email list for marketing purposes. If you're not an experienced direct marketer or media buyer, this can seem like a daunting task. To the rescue comes ListResearch.com, an online list recommendation service from MetaResponse (a list brokerage and management company). Simply explain your needs via a 13-question form (including budget, time frame, product or service and planned offer) and await their recommended list rentals and media plan. Researching lists can be quite confusing (not to mention time-consuming), so this is definitely a win-win lead generator. There is no obligation to rent the lists or use the accompanying media plan provided by this no-cost service. MetaResponse makes its money on the lists you rent through them.
|
Planning on doing business in England? Stop by this valuable site before you do. MarketingFile.com's day job is renting UK mailing lists and offering list hygiene services. But they also provide plenty of free resources, like a "Guide to Sourcing, Using, Cleaning & Enhancing Lists." At the site you will also find a couple of fascinating reports from an outfit called Direct Mail Information Service which reveal actual response rates for direct mail in the UK across a variety of product and media categories. The US has not seen response rates this high in decades!
|
A resource for following the direct mail industry, MarketRelevance captures over 25,000 traditional and email promotions each year. You can search by individual company or by promotion to find out who's mailing what and through which channels. It's an excellent resource to see what's going on in the industry and check out competitors' campaigns. Think of it as a valuable addition to the statistical intelligence that you gather on the competition. A free 3-day trial allows you to view promotion details and, printable images and test out the scrapbook and archive functions. Contact the company for complete pricing details.
|
Melissa Data offers a variety of complimentary and fee-based tools to check the quality of your data and enhance your lists. It is the home of more than 30 complimentary look-up services that you can use: business counts by zip code, demographic information by zip code or area code and area codes in a geographic radius are just a few examples of what you will find here. If you have larger lists to deal with, you can parse names, genderize and append the appropriate prefix to each record. You can append email addresses or physical mailing addresses to either business or consumer records. Or you can sign up for a Web-based service that will verify, correct, standardize and enhance a US postal mailing address in seconds. If you are in e-commerce, you know this is quite a useful service, as customers frequently type incorrect or partial mailing addresses when making a purchase online.
|
Your list may be on the move, because these days you can market to mobile phones and it's more common than you might think. Mobiqa provides mobile tickets, rewards codes and coupons (which are based on and tracked by barcodes) to mobile phones. Their technology is available in 28 countries, including the US, the UK, Brazil, China and Thailand. Did you know that technology show CeBIT Australia 2005 set the world record for the largest mobile ticketed event ever, with 13,000 M-tickets purchased via mobile phones? By the time you read this, that record may well have been broken. For more fascinating case studies and a glimpse of your marketing future, visit this site to learn how sports and concert venues around the world are marketing via mobile and how Coors ran the world's first multimedia barcode promotion, which offered a "buy 1 beer and get 1 fr33" coupon to students across 23 campuses in the UK.
|
Result(s) Page: 1 2 See More Reviews of List Management & Brokerage Resources Sites |
|
Sponsored Listing
Take a Demo of Vocus – Get $50 Barnes & Noble Gift Card.
More than 3,300 companies use Vocus to directly impact the success of key marketing programs. See how it can help you.
Take a demo of Vocus today.
|
Copyright Chase Online Marketing Strategies, Inc. 2009. All Rights Reserved. Contact Information Last Updated: Wednesday, June 24, 2009 | |
Current Issue
About Larry Chase
| | |
