Best of Larry Chase's Top 10 Internet Marketing Tips ResourcesResult(s): 81 - 90 of 92
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This publication was the very first email newsletter about marketing on the Internet. There wasn't much to cover back then, so we could report literally every online marketing move as it happened.
Today, the Net runneth over, so we only deliver to you the best and brightest marketing-oriented websites in categories such as SEO, Email Marketing, Direct Response, Web Metrics & Analytics, Marketing Blogs, PPC and 37 other categories. >> Click to continue
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The go-go '90s and the slow-go dot-bomb years have created an offspring - something like a cross between
let-a-thousand-flowers-bloom and show-me-the-money. Just because the latest is very, very cool and every teenager on the
planet rolls their eyes when an adult says, "You can get Facebook on your phone?" does not mean that mobile social
networking is worth betting the farm on - yet.
The first-mover advantage is giving way to cooler heads who want to be fast followers. Second Life? Absolutely - but not
whole hog and not the whole marketing budget. Senior executives are slowly but surely coming out of their "I only
understand broadcast" shells and they are learning that ROI can be measured better online. So now we have to offer
proof that what we are doing online is paying off, and what we want to do will be dividend-producing and not just
groundbreaking. >> Click to continue
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I've been publishing Web Digest For Marketers for over 11 years now. Most of the advertisers in it expect to see qualified sales leads from the ads they run, and from the solo emails you sometimes receive. Below are my Top 11 Tips for generating sales leads with this most efficient medium we all can't live without, namely, email. >> Click to continue
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Although 31% of Internet users are using RSS (Real Simple Syndication, only a scant 4% are consciously aware that they are doing so, according to an October 2005 study from Yahoo! and Ipsos Insight. This is because it is not necessary to understand RSS technology to use it. >> Click to continue
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I've been publishing Web Digest For Marketers since April 1995. It was the first email newsletter to cover Internet Marketing. An experience curve of 11 years must result in seeing what works over time, and what doesn't.
Here is the inside track on what to pay attention to when publishing your email newsletter, and what to stay away from. >> Click to continue
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Many people view SEO (Search Engine Optimization) as voodoo and don't know how to gauge SEO consultants. Just because someone calls themselves a guru doesn't mean that they really are. Many times they're not. They just know more than their unsuspecting prospects. Beware. >> Click to continue
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As Executive Editor of Web Digest For Marketers, companies and PR agencies alike pitch me daily in the hopes of getting "ink" or coverage. 99% of these pitches are for naught. >> Click to continue
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99% of all taglines I see out there are useless. In fact, I think they're detrimental to the brand, they're that bad. This is largely due to the practice of taglines being approved by committee. As a result, they don't have that ring of authenticity. >> Click to continue
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Most marketing and advertising campaigns running these days are irrelevant and not tuned in to current reality and values. If these campaigns were people, they would be communicating with programmed responses from the '90s or even the '70s. >> Click to continue
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Ever notice how often you get side-tracked whilst working on the Internet? You open up an email, and hard as you might try to not leave email mode, you click on an irresistible link which plunges you into browser mode and the World Wide Web. One thing leads to another, and you're now looking at a stalactites Webcam in Africa. >> Click to continue
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