Best of Larry Chase's Top 10 Internet Marketing Tips Result(s): 81 - 90 of 108
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Nowadays there aren't many companies or people who spend large sums of cash and expect to see absolutely nothing in return. But while expectations on achieving returns from marketing budgets are up, results typically disappoint those who don't transform their messaging around a call to action. >> Click to continue
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Is your website leaking? Probably. Just about every website has visitors running off without taking action. It's a shame, really. You spend so much time, money and effort to get traffic to your site, only to have most of them get away. Jeffrey Eisenberg gives us his Top Ten Tips For Increasing Conversion Rates, which will help you plug the leaks on your site. >> Click to continue
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How many websites do you visit for 30 seconds and then leave? You're not alone. So many companies are obsessed with getting more traffic to their site, only to have teaming hordes of new visitors bail out of their home page seconds after arriving.
Fewer websites would fail if their owners put at least as much effort into converting existing traffic as they do into getting inbound traffic in the first place. >> Click to continue
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The toughest target audience are marketers, because they are much more aware of your positioning and tactics than the average person who has nothing to do with marketing (and therefore lives a normal life). >> Click to continue
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For over a dozen years, I worked on Madison Avenue as a copywriter on big blue chip brands such as IBM, VW, AT&T, Avis, Chivas Regal, Audi, Heinz and so on. I sat for many hours behind two-way mirrors watching live focus groups. I'd talk to engineers at Xerox to learn why they engineered products the way they did. >> Click to continue
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The Pay-Per-Click model of advertising is the ultimate in
accountable marketing. You can see exactly how much leads
and prospects are costing you in an instant. >> Click to continue
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Here are 10 of the hottest no-so-obvious tips for organic search engine optimization and Pay-Per-Click campaigns. >> Click to continue
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Twenty years ago, Viral Marketing was not an understood term. Oh sure, people practiced it to some degree, but it wasn't known as such. Pass-Along or MGM (Member Get Member) were terms used instead back then. Even then, those terms didn't fully encompass the art. >> Click to continue
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As DM Consultant Ruth Stevens says, "Brand advertising copy
seeks to change what you think. Direct marketing copy seeks
to change what you do." Below are my top ten tips for getting
people to change what they do. >> Click to continue
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People love tips. Why? Because in this whirling dervish world in which we live, it's about all anyone can absorb :). Some people like writing Top 7 tips, believing in the magical and mystifying power of seven. Some write 9 or 11 tips to have an odd number in the hope of drawing attention. I like Top Ten Tips because it's alliterative and therefore memorable. It seems to be working because I see other newsletter publishers now employing the practice, replete with a "Bonus Tip." >> Click to continue
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