Google's roll out of "Universal Search" has changed the playing field for the future. The watchword is "different" and that's how search engine marketers will need to think. >> Click to continue
Given how much effort companies spend on getting new clients,
it amazes me how little they focus on keeping them once they
land them. Hereunder are my top tactics for holding onto and
nourishing your B2B clients. >> Click to continue
Many people view SEO (Search Engine Optimization) as voodoo and don't know how to gauge SEO consultants. Just because someone calls themselves a guru doesn't mean that they really are. Many times they're not. They just know more than their unsuspecting prospects. Beware. >> Click to continue
Done right, a good Web Analytics solution gives you focus and critical marketplace feedback. Done wrong, it can confuse and disorient you. You need the right package for your situation. Below, Future Now's Co-Founder Bryan Eisenberg gives us the most critical things to look for when shopping for this powerful marketing tool. >> Click to continue
Investing more in your website without measuring how well it's working is simply gambling. You may as well be flipping a coin. How should you measure online success? >> Click to continue
All enterprises great and small are obsessed with getting more traffic to and through their sites. If you are not obsessed with this, perhaps you should be. Any company that isn't optimizing its traffic flow (read more sales, prospects, subscribers, etc.) is leaving money on the table. >> Click to continue
As Publisher of Web Digest For Marketers, I sell lots of ad space. Some buyers of ad space are very sophisticated and know exactly what questions to ask, and some do not. Even the most sophisticated buyers will tell you there's always something new to learn from each buy. >> Click to continue
For over a decade, I've been on both the buying and selling side of online media. I've sold email newsletter ads right here in Web Digest as well as solo email blasts. I've purchased keyword phrases for clients at search engines, and so forth. Below are my top tactics for online media buying. Some are exactly the same as offline media buying, some aren't. Enjoy. >> Click to continue
At the time of writing, there are more than 10 billion pages on the World Wide Web. By the time you read this, there will be more than that.
With so many Web pages, emails, RSS feeds, podcasts, TV, radio & print ads competing for attention, you need to create an attraction that convincingly says, "Give me your attention over everything else hitting you right now." Since people use the Internet heavily to gather information, it's money well spent to create what I call a Content Event to successfully get that attention from your target audience. >> Click to continue
Chase Bank has a good tagline that says "The Right Relationship is Everything." It's as true for banking relationships as it is for any other kind of business relationship. The art of getting new business is really all about opening up new relationships. >> Click to continue