Best of Larry Chase's Top 10 Internet Marketing Tips ResourcesResult(s): 61 - 70 of 92
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All enterprises great and small are obsessed with getting more traffic to and through their sites. If you are not obsessed with this, perhaps you should be. Any company that isn't optimizing its traffic flow (read more sales, prospects, subscribers, etc.) is leaving money on the table. >> Click to continue
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As Publisher of Web Digest For Marketers, I sell lots of ad space. Some buyers of ad space are very sophisticated and know exactly what questions to ask, and some do not. Even the most sophisticated buyers will tell you there's always something new to learn from each buy. >> Click to continue
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For over a decade, I've been on both the buying and selling side of online media. I've sold email newsletter ads right here in Web Digest as well as solo email blasts. I've purchased keyword phrases for clients at search engines, and so forth. Below are my top tactics for online media buying. Some are exactly the same as offline media buying, some aren't. Enjoy. >> Click to continue
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At the time of writing, there are more than 10 billion pages on the World Wide Web. By the time you read this, there will be more than that.
With so many Web pages, emails, RSS feeds, podcasts, TV, radio & print ads competing for attention, you need to create an attraction that convincingly says, "Give me your attention over everything else hitting you right now." Since people use the Internet heavily to gather information, it's money well spent to create what I call a Content Event to successfully get that attention from your target audience. >> Click to continue
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Chase Bank has a good tagline that says "The Right Relationship is Everything." It's as true for banking relationships as it is for any other kind of business relationship. The art of getting new business is really all about opening up new relationships. >> Click to continue
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Nowadays there aren't many companies or people who spend large sums of cash and expect to see absolutely nothing in return. But while expectations on achieving returns from marketing budgets are up, results typically disappoint those who don't transform their messaging around a call to action. >> Click to continue
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Is your website leaking? Probably. Just about every website has visitors running off without taking action. It's a shame, really. You spend so much time, money and effort to get traffic to your site, only to have most of them get away. Jeffrey Eisenberg gives us his Top Ten Tips For Increasing Conversion Rates, which will help you plug the leaks on your site. >> Click to continue
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How many websites do you visit for 30 seconds and then leave? You're not alone. So many companies are obsessed with getting more traffic to their site, only to have teaming hordes of new visitors bail out of their home page seconds after arriving.
Fewer websites would fail if their owners put at least as much effort into converting existing traffic as they do into getting inbound traffic in the first place. >> Click to continue
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The toughest target audience are marketers, because they are much more aware of your positioning and tactics than the average person who has nothing to do with marketing (and therefore lives a normal life). >> Click to continue
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For over a dozen years, I worked on Madison Avenue as a copywriter on big blue chip brands such as IBM, VW, AT&T, Avis, Chivas Regal, Audi, Heinz and so on. I sat for many hours behind two-way mirrors watching live focus groups. I'd talk to engineers at Xerox to learn why they engineered products the way they did. >> Click to continue
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