1. Original Content Impacts List Vitality: If I had only one strategy or tactic to use when building or maintaining an email newsletter list, it would be the use of original high-value content.
High-level content means people will pass the newsletter along (which is key for generating new subs). High-level content means the search engines will rank you higher because it isn't duplicative content. >> Click to continue
With the sheer volume of information sources both online and offline on the topic of social media, it can be difficult for marketers to separate the
signal from the noise.
Navigating a sea of strangely spelled site names including, FaceBook, MySpace, Twitter, Flickr, YouTube, Wikipedia, Digg, StumbleUpon, Delicious and Technorati
can be overwhelming. Talk to most social media experts and you'll undoubtedly be confronted with terms like "conversation", "transparency" and
"the social graph". What does it all mean? >> Click to continue
When I was a copywriter on Madison Avenue, I could never have imagined myself in a selling capacity. What this naive guy didn't realize is that everything is selling, whether it's copywriting, presenting or publishing this newsletter. What I also didn't realize in my vast fog of cluelessness is that not all selling is made up of hammering the person you're pitching. Quite the contrary. In fact, you'll do much better in both B2B and B2C environments when you employ a soft-sell or anti-sell. >> Click to continue
Time was when traditional marketers pooh-poohed Internet marketing by saying it wouldn't be ready for prime time until full-motion video reached critical mass online. They figured full-motion video was needed to blast TV commercials down the throats of onliners. It didn't turn out that way. >> Click to continue
We're hurdling through times that are redefining who we are, not only to each other but to ourselves as well. Before the terrorist attacks, people kept talking about a "return to normalcy." Let's face it, neither 1999, nor anything remotely like it will be coming back anytime soon. Herewith are some reality checkpoints to use when laying in a new course. >> Click to continue
The Internet is so over. It was a scam, a midsummer night's
dream, a bubble that burst. Right? Have you heard people
who've said "I've tried email marketing or Pay-Per-Click
marketing and lost money." Simply because a single effort
or group effort failed doesn't mean the whole Internet
shooting match is over. Far from it. >> Click to continue
Since the very popular Top 10 Google Tips 1.0 was written, much has happened. There are even stronger, more powerful tools that have been made available between then and now. Below are the best of the best of those new tools and techniques. Enjoy. >> Click to continue
While Google is ace at delivering standard relevant search
results, most people don't realize the scores of useful
things it can do for marketers. I've culled through hundreds
of useful ways for marketers to use Google and give you
hereunder my top picks for cool Google marketing tips. >> Click to continue
My good friend Larry Chase has asked me to update you with some of the latest best practices in paid search advertising. Which gives me a thought: the "latest" isn't always the best, or the most important to you. (Remember New Coke? Taste tests showed it was "better," but the public still didn't buy it.) So in the ten tips that follow, some are "classics" and some are based on more recent evolutions in the field. >> Click to continue
In 2011, we considered over 1,000 sites, resources, apps and tools for Internet Marketers. Below are our top picks for this year. Half of them have not been reviewed
here before. >> Click to continue