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Best of Larry Chase's Top 10 Internet Marketing Tips Resource Center 



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Best of Larry Chase's Top 10 Internet Marketing Tips

Result(s): 51 - 60 of 103

My Top Tactics for Increasing Site TrafficEmail to a Colleague

You naturally don't want just any traffic. You want a very specific kind of traffic that helps you sell more products or services, or gets you more subscribers or eyeballs against which you can sell more advertising. The bottom line is you want qualified leads coming to your site, whether the sales lead time is 10 minutes or 10 months. >> Click to continue

Notes on Networking F2FEmail to a Colleague

I live in New York City. The reason many people live here is to "access" other people. These days there are far less networking events because all the VC money that fueled them previously has evaporated. Still, there are trade shows, seminars and membership organizations. What stuns me is to see how many marketing people aren't marketing themselves in these venues. Here are some F2F Networking tips. >> Click to continue

Optimizing for Universal and Blended SearchEmail to a Colleague

The first thing you need to know before you start optimizing for Universal and blended search is... What the heck is Universal and blended search?

Okay, at Google it looks like this: At the time of this writing, a search for Edith Piaf (the French singer played by Oscar winner Marion Cotillard) brings back a complete mix of results. >> Click to continue



Quick Tips for Competitive Intelligence GatheringEmail to a Colleague

As a savvy Internet Marketer, you know how valuable it is to have the "skinny" on your competitors at your fingertips. Here you'll find our picks for the best Competitive Intelligence gathering features of two toolbars: the SEO Toolbar and the Alexa toolbar. >> Click to continue



Secrets of an Email Newsletter PublisherEmail to a Colleague

1. Original Content Impacts List Vitality: If I had only one strategy or tactic to use when building or maintaining an email newsletter list, it would be the use of original high-value content.

High-level content means people will pass the newsletter along (which is key for generating new subs). High-level content means the search engines will rank you higher because it isn't duplicative content. >> Click to continue





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Social Media Marketing Tactics & ResourcesEmail to a Colleague

With the sheer volume of information sources both online and offline on the topic of social media, it can be difficult for marketers to separate the signal from the noise.

Navigating a sea of strangely spelled site names including, FaceBook, MySpace, Twitter, Flickr, YouTube, Wikipedia, Digg, StumbleUpon, Delicious and Technorati can be overwhelming. Talk to most social media experts and you'll undoubtedly be confronted with terms like "conversation", "transparency" and "the social graph". What does it all mean? >> Click to continue



The Anti-Sell SellEmail to a Colleague

When I was a copywriter on Madison Avenue, I could never have imagined myself in a selling capacity. What this naive guy didn't realize is that everything is selling, whether it's copywriting, presenting or publishing this newsletter. What I also didn't realize in my vast fog of cluelessness is that not all selling is made up of hammering the person you're pitching. Quite the contrary. In fact, you'll do much better in both B2B and B2C environments when you employ a soft-sell or anti-sell. >> Click to continue

The Measurable Marketing ManifestoEmail to a Colleague

Time was when traditional marketers pooh-poohed Internet marketing by saying it wouldn't be ready for prime time until full-motion video reached critical mass online. They figured full-motion video was needed to blast TV commercials down the throats of onliners. It didn't turn out that way. >> Click to continue

The New Norm 1.0Email to a Colleague

We're hurdling through times that are redefining who we are, not only to each other but to ourselves as well. Before the terrorist attacks, people kept talking about a "return to normalcy." Let's face it, neither 1999, nor anything remotely like it will be coming back anytime soon. Herewith are some reality checkpoints to use when laying in a new course. >> Click to continue

The Online OpportunistsEmail to a Colleague

The Internet is so over. It was a scam, a midsummer night's dream, a bubble that burst. Right? Have you heard people who've said "I've tried email marketing or Pay-Per-Click marketing and lost money." Simply because a single effort or group effort failed doesn't mean the whole Internet shooting match is over. Far from it. >> Click to continue



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Last Updated: Monday, March 8, 2010



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