You naturally don't want just any traffic. You want a very specific kind of traffic that helps you sell more products or services, or gets you more subscribers or eyeballs against which you can sell more advertising. The bottom line is you want qualified leads coming to your site, whether the sales lead time is 10 minutes or 10 months. >> Click to continue
I live in New York City. The reason many people live here is to "access" other people. These days there are far less networking events because all the VC money that fueled them previously has evaporated. Still, there are trade shows, seminars and membership organizations. What stuns me is to see how many marketing people aren't marketing themselves in these venues. Here are some F2F Networking tips. >> Click to continue
The first thing you need to know before you start optimizing for Universal and blended search is... What the heck is Universal and blended search?
Okay, at Google it looks like this: At the time of this writing, a search for Edith Piaf (the French
singer played by Oscar winner Marion Cotillard) brings back a complete mix of results. >> Click to continue
As a savvy Internet Marketer, you know how valuable it is to have the "skinny" on your competitors at your fingertips. Here you'll find our picks for the best Competitive Intelligence gathering features of two toolbars: the SEO Toolbar and the Alexa toolbar. >> Click to continue
1. Original Content Impacts List Vitality: If I had only one strategy or tactic to use when building or maintaining an email newsletter list, it would be the use of original high-value content.
High-level content means people will pass the newsletter along (which is key for generating new subs). High-level content means the search engines will rank you higher because it isn't duplicative content. >> Click to continue
This whitepaper discusses the factors behind the decline in traditional marketing and shows the reasons why marketing professionals are investing in interactive marketing efforts.
With the sheer volume of information sources both online and offline on the topic of social media, it can be difficult for marketers to separate the
signal from the noise.
Navigating a sea of strangely spelled site names including, FaceBook, MySpace, Twitter, Flickr, YouTube, Wikipedia, Digg, StumbleUpon, Delicious and Technorati
can be overwhelming. Talk to most social media experts and you'll undoubtedly be confronted with terms like "conversation", "transparency" and
"the social graph". What does it all mean? >> Click to continue
When I was a copywriter on Madison Avenue, I could never have imagined myself in a selling capacity. What this naive guy didn't realize is that everything is selling, whether it's copywriting, presenting or publishing this newsletter. What I also didn't realize in my vast fog of cluelessness is that not all selling is made up of hammering the person you're pitching. Quite the contrary. In fact, you'll do much better in both B2B and B2C environments when you employ a soft-sell or anti-sell. >> Click to continue
Time was when traditional marketers pooh-poohed Internet marketing by saying it wouldn't be ready for prime time until full-motion video reached critical mass online. They figured full-motion video was needed to blast TV commercials down the throats of onliners. It didn't turn out that way. >> Click to continue
We're hurdling through times that are redefining who we are, not only to each other but to ourselves as well. Before the terrorist attacks, people kept talking about a "return to normalcy." Let's face it, neither 1999, nor anything remotely like it will be coming back anytime soon. Herewith are some reality checkpoints to use when laying in a new course. >> Click to continue
The Internet is so over. It was a scam, a midsummer night's
dream, a bubble that burst. Right? Have you heard people
who've said "I've tried email marketing or Pay-Per-Click
marketing and lost money." Simply because a single effort
or group effort failed doesn't mean the whole Internet
shooting match is over. Far from it. >> Click to continue
This free tool measures the marketing effectiveness of your website. Based on traffic, SEO, social popularity and technical factors receive a score and improvement advice.