First the Offer, then the Copy: There's no contest. Your offer is more important than the copy. The best copy in the world dies on the page if the offer itself is uninspired. First develop the basic proposition of the ad or content. The copy will follow. >> Click to continue
Your call is important to us! Please hold." "If you know your party's extension, press 1. If you wish to tediously misspell it via your touch tone keypad, press 2. If you want to pound your head against the wall for not getting what you really want, press pound.
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As any seasoned SEO expert will tell you, achieving a higher ranking in the search engines is a moving target. Those smart developers at Google, Yahoo and the rest purposefully keep changing and refining the criteria they use to determine where your site ranks. >> Click to continue
Brand advertising is supposed to succinctly convey the core essence of your product, service, company or its people. But how often does this really happen? You know as well as I do the answer is - hardly ever. >> Click to continue
Why does 99.99% of all advertising stink? Because it doesn't talk to you. It talks at you, and insults you by doing so. Bottom line: you turn cold when you see such garbage and that piece of advertising is immediately rendered a useless waste. No amount of slick graphics, copywriting or shrewd media buying can help it. >> Click to continue
You naturally don't want just any traffic. You want a very specific kind of traffic that helps you sell more products or services, or gets you more subscribers or eyeballs against which you can sell more advertising. The bottom line is you want qualified leads coming to your site, whether the sales lead time is 10 minutes or 10 months. >> Click to continue
I live in New York City. The reason many people live here is to "access" other people. These days there are far less networking events because all the VC money that fueled them previously has evaporated. Still, there are trade shows, seminars and membership organizations. What stuns me is to see how many marketing people aren't marketing themselves in these venues. Here are some F2F Networking tips. >> Click to continue
The first thing you need to know before you start optimizing for Universal and blended search is... What the heck is Universal and blended search?
Okay, at Google it looks like this: At the time of this writing, a search for Edith Piaf (the French
singer played by Oscar winner Marion Cotillard) brings back a complete mix of results. >> Click to continue
As a savvy Internet Marketer, you know how valuable it is to have the "skinny" on your competitors at your fingertips. Here you'll find our picks for the best Competitive Intelligence gathering features of two toolbars: the SEO Toolbar and the Alexa toolbar. >> Click to continue
1. Original Content Impacts List Vitality: If I had only one strategy or tactic to use when building or maintaining an email newsletter list, it would be the use of original high-value content.
High-level content means people will pass the newsletter along (which is key for generating new subs). High-level content means the search engines will rank you higher because it isn't duplicative content. >> Click to continue